Kushmita Bhatia Email & Phone Number

Dubai, United Arab Emirates

• Drafting communication strategies for the upcoming week, newsletters, push notifications, SMS alerts, and social media posts, among other channels.
• Implemented a merchandising approach that resulted a 15% increase in impulse purchases
• Ensuring a consistently high-quality product listing page to maintain a stable click-through rate (CTR)
• Responsible for overseeing the entirety of the Gift with Purchase process, including weekly evaluations
• Weekly review of category performance highlighting best-selling categories, top brands, top-performing products, and other relevant metrics
• Performing successful merchandising techniques to drive sales and ensure maximum product visibility

Dubai, United Arab Emirates

• Assessed tactics to enhance mobile performance and achieve optimal search engine rankings
• Managed supply planning and onboarding processes for the women's beauty category
• Analysed and controlling metrics to improve revenues
• Partner management with a diverse range of vendors and new contacts across different regions
• Implemented digital marketing strategies to reach larger audiences

Dubai, United Arab Emirates

• Discovered promising new influencers using tools that monitor and analyse social media activity
• Boosting social media followers by 20%
• Collaborate with designers, marketers, and other stakeholders to brainstorm and develop content ideas
• Stay updated on industry trends and best practices in content writing and digital marketing
• Achieved optimal engagement across all platforms by closely monitoring analytics to pinpoint ideas, trends, and growth patterns

Dubai, United Arab Emirates

Dubai, United Arab Emirates

• Assist with research on current trends, colour palettes, and fabrics
• Creating mood boards and developing design concepts
• Development and execution of marketing campaigns, including drafting promotional materials
• Conduct research on competitors, consumer behaviour, and emerging patterns
• Implement store layouts that enhance customer flow and highlight key areas

Dubai, United Arab Emirates

• Determined selection of products for seasonal collections (Back to School and Love the Forest)
• Developed and executed sales promotions, increasing store revenue through targeted campaigns
• Expertly managed visual merchandising budgets up to 400,000 AED
• Ensured consistency in guidelines and processes across all GCC regions for the Centrepoint website and stores, with frequent updates
• Coordination with brands such as Lifestyle, Splash, Babyshop, Shoemart for store/website alignment and popups

United Arab Emirates

• Operated with Marketing, IT,HR, Finance, Supply Chain and Logistics department to gain valueable insight of company and each department process

Luxury Fashion Buying & Merchandising

Bachelor Of Arts - Ba, Accounting And Finance

As Level, Commerce

Activities and Societies: Volunteering for ADHS MUN