Kushmita Bhatia Email & Phone Number

Dubai, United Arab Emirates

• Drafting communication strategies for the upcoming week, newsletters, push notifications, SMS alerts, and social media posts, among other channels. • Implemented a merchandising approach that resulted a 15% increase in impulse purchases• Ensuring a consistently high-quality product listing page to maintain a stable click-through rate (CTR)• Responsible for overseeing the entirety of the Gift with Purchase process, including weekly evaluations• Weekly review of category performance highlighting best-selling categories, top brands, top-performing products, and other relevant metrics• Performing successful merchandising techniques to drive sales and ensure maximum product visibility• Working collaboratively with multiple teams to improve product displays, banners, marketing proposals, and various other elements• Conducting trend research and preparing competitor analysis for weekly updates• Crafted a visual merchandising plan aimed at optimizing product assortment to enhance profitability and drive sales

Dubai, United Arab Emirates

• Assessed tactics to enhance mobile performance and achieve optimal search engine rankings• Managed supply planning and onboarding processes for the women's beauty category• Analysed and controlling metrics to improve revenues• Partner management with a diverse range of vendors and new contacts across different regions• Implemented digital marketing strategies to reach larger audiences

Dubai, United Arab Emirates

• Discovered promising new influencers using tools that monitor and analyse social media activity• Boosting social media followers by 20%• Collaborate with designers, marketers, and other stakeholders to brainstorm and develop content ideas• Stay updated on industry trends and best practices in content writing and digital marketing• Achieved optimal engagement across all platforms by closely monitoring analytics to pinpoint ideas, trends, and growth patterns

Dubai, United Arab Emirates

Dubai, United Arab Emirates

• Assist with research on current trends, colour palettes, and fabrics• Creating mood boards and developing design concepts• Development and execution of marketing campaigns, including drafting promotional materials• Conduct research on competitors, consumer behaviour, and emerging patterns• Implement store layouts that enhance customer flow and highlight key areas

Dubai, United Arab Emirates

• Determined selection of products for seasonal collections (Back to School and Love the Forest)• Developed and executed sales promotions, increasing store revenue through targeted campaigns• Expertly managed visual merchandising budgets up to 400,000 AED• Ensured consistency in guidelines and processes across all GCC regions for the Centrepoint website and stores, with frequent updates• Coordination with brands such as Lifestyle, Splash, Babyshop, Shoemart for store/website alignment and popups

United Arab Emirates

• Operated with Marketing, IT,HR, Finance, Supply Chain and Logistics department to gain valueable insight of company and each department process

Luxury Fashion Buying & Merchandising

Bachelor Of Arts - Ba, Accounting And Finance

As Level, Commerce

Activities and Societies: Volunteering for ADHS MUN