Leading the media, data, and analytics practice for JSW Sports India

Championing Data Consulting, Tech Audits & Audience planning strategies and Media Data Transformation

Spearheading the media and advertising mandate for all alcoholic and non-alcoholic beverages at AB InBev India

Lead the digital strategy and planning for 24 sub-brands of ITC Foods and Hotels

- Managed the digital strategy and planning mandate for 6 brands of ITC Foods and ITC HotelsSpearheading the development of an inhouse multi-audience planning tool- Was part of the national strategy team responsible for media blueprint and new business development for Wavemaker India -West- Worked on developing media strategies for new business and retention pitches in 2020with a win rate of ~ 90% and business worth Rs.400 Crs- Lead localized and national training programs for our inhouse multi-media optimizer- Co-authored 2 research papers on changing landscape of e-groceries during the pandemic, and The rise of eSports in India

- Lead the launch of Dream11 and LinkedIn on TV in India- Co-created a first of its kind behavior-based audience planning algorithm for TV planning - Managed the media planning and strategy mandate for Dream11, LinkedIn, Discovery Channel, ACC Cements, HDFC Life, and Franklin Templeton

- Created an indexing tool to predict the box office performance of movies in order to garner and generate better brand association opportunities - Evaluated 21 social, web analytics, and mobile analytics tool to assess feasibility for empanelment with GroupM