iContainers.com and Shipafreight.com are online platforms that specialize in international freight shipping and logistics services. They offer a range of services related to container shipping, including booking, tracking, and managing shipments for both individuals and businesses.• Executed effective digital marketing strategies and solutions for B2B marketing including social and search marketing channels in different markets for the freight forwarding industry.• Developed and implemented data-driven digital marketing campaigns resulting in a 30% increase in qualified leads within the first year.• Created and developed a strategic search engine marketing strategy to reach different business goals in effective ways by reducing the cost per lead and increasing RIO from the SEM channel.• Created and launched effective landing pages for different ads resulting in an improvement in ad quality and conversion rate by 20%.• Worked effectively with IT team to identify issues, opportunities, and the bestpractices to fix and improve digital tracking and reporting for efficient digital marketing efforts.

Souqalmal.com is the leading insurance and banking product website in the UAE and SaudiArabia with different range of products but mainly for the car insurance.• Identifying, planning, and launching effective marketing strategy and solutions for marketing including e-mail, push, social, affiliate, search marketing channels and offline marketing channels.• Developing a marketing team of digital marketing managers, designers and a PR executive.• Identifying key digital marketing opportunities for insurance and finance business to developstrategic marketing recommendations, implementing marketing plans, and executing with in-housemarketing team.• Creating and developing a strategic search engine marketing strategy to manage different business aspects in effective ways by reducing the cost per lead and sale by 50% but increasing theconversion numbers by 30%• Developing a new strategic approach for the company in social media performance campaigns byincreasing the reach and website traffic volume from social channels by 60% and increasingengagement by 40% with only 20% cost increase in monthly spent.• Adding affiliate channel as an alternative channel for digital marketing activities and having 20%incremental leads/sales.• Developing segmentations for the user base to have effective e-mail campaigns includingprospecting for sales and remarketing for renewals.• Working closely with IT, BI and Analytic teams to identify issues, opportunities and the bestpractices to fix and improve digital tracking and reporting for efficient digital marketing efforts.

Starz Play is the leading video-on-demand platform in Middle East and North Africa.• Managing user acquisition and retention campaigns in different marketing channels• Developed in-house affiliate management to gain big volume of new subscribers efficiently• Managing Doubleclick Campaign and Bid Manager for programmatic media buying for new acqusition and re-marketing campaings• Managing online advertising campaigns including affiliate, web and mobile display advertising and social media paid marketing• Managing app install campaigns by using Appsflyer for different digital marketing channels• Having display partnerships based on performance marketing• Recruiting, building & managing the international affiliate and display partner relationships to increase profitable customer acquisition• Working closely with IT, BI and Design organizations to identify opportunities to improve efficiency/scalability of online marketing efforts.• Tracking and optimizing campaigns by using mixpanel, GA and affiliate tool reports.• Implemented and managing Appsflyer to manage mobile application install campaigns.

• Managing the marketing team (15) of market and country managers.• Develop, design and implement the strategic plan for Otel.com in different markets by closely working with market managers.• Tracking the performances of marketing and sales channels.• Building strategic partnerships around the world for affiliate, SEM campaign management, meta-search channels, mobile and e-mail marketing.• Working closely with BI team to handle and to take actions with big data.• Collaborating with the design team to re-design the website for transition of new look of Otel.com. • Working closely with IT organization to identify opportunities to improve efficiency/scalability of online marketing efforts.

• Managing online advertising campaigns including affiliate & travel agencies, web and mobile display advertising and meta-search engines. • Managing Digital Media Planning/Buying • Optimizing campaigns of CPM, CPC & CPA • Tracking performances of campaigns by using Omniture. • Managing advertising relationships among affiliate networks, ad networks, media portals or direct websites. Established in-house affiliate network. • Managing relationships with publishers for in-house affiliate system. • Managing in-house affiliate solutions like white label and XML solutions for agencies and strategic partners.

• Managing online advertising campaigns. Optimizing campaigns of CPC, CPA & CPL. • Tracking performances of campaigns by using Omniture. • Managing advertising relationships among affiliate networks, ad networks, media portals or direct websites. • Managing Media Planning/Buying • Established in-house affiliate network for Trendyol.com & Modagram.com. • Managing relationships with publishers for in-house affiliate system. • Managing mobile application promotions.

• Managing advertiser accounts in terms of performance marketing based on user acquisition and sales. • Beside CPA and CPL campaigns, managing CPC campaings through adnetworks in Turkey and across Europe. • Managing publisher relationships to drive best quality and high volume traffic for the advertisers • Managing the accounts of the advertisers which are the leading companies in different verticals including Groupon, Bonnyfood, Istanbul.net, Peakgames etc.

• Managing affiliate marketing and meta-search engines for Otel.com & DHR.com. • Managing 4 different affiliate networks including Commission Junction and Linkshare. • Managing other sale channels like price comparison sites in terms of CPA and CPC. • Managing in-house affiliate solutions like white label and XML solutions for agencies and strategic partners . • Managing marketing and sales performances via Omniture and in-house reporting tools.