• Spearhead the overall management and strategic direction of Silk and Cashmere, overseeing all aspects of operations, sales, and business development. • Continuously harness AI technologies and data-driven insights to optimize operational efficiency, streamline processes, and propel business growth in alignment with long-term objectives. • Diligently manage the company's financial health, ensuring prudent budgeting, optimal resource allocation, and sustained profitability in a dynamic market landscape.• Develop and execute innovative sales strategies across both online and offline platforms, emphasizing high-value customer interactions and product expertise to drive revenue growth and market expansion.• Cultivate strategic partnerships and collaborations with technology providers, vendors, and industry stakeholders to remain at the forefront of industry trends and capitalize on emerging opportunities.• Drive forward initiatives to enhance brand visibility, market presence, and customer engagement through strategic marketing campaigns, brand collaborations, and community outreach efforts.

❗ Brands: Tefal, Rowenta, Moulinex, WMF, Krups, Kaiser• Developed comprehensive strategies to maximize sales and profitability across both retail and wholesale channels.• Identified opportunities to expand market reach and capitalize on emerging sales avenues.• Ensured the operational efficiency of 160 stores, ensuring consistent execution of store policies, procedures, and visual merchandising guidelines.• Analyzed sales data and customer feedback to optimize store layouts, inventory management, and customer service practices.• Monitored inventory levels and ensured adequate stock availability to meet customer demands.• Managed leasing agreements for store locations, negotiating terms and conditions to ensure favorable terms for the company.• Led franchise operations, ensuring alignment with brand standards, operational guidelines, and customer service expectations.• Collaborated with franchise partners to provide support, training, and resources to enhance their success.• Collaborated with marketing and design teams to create visually appealing displays and in-store promotions that captivate customers.

(Beymen, Beymen Club and Mono Brand Boutiques: Dior, Saint Laurent, Valentino, Celine, Dolce&Gabanna, Etro, Balenciaga, Bottega Veneta, Chloe, Stella McCartney)• Oversaw the day-to-day operations of multiple Beymen luxury department stores, ensuring they align with company standards and goals.• Optimized operational workflows to enhance productivity, minimize waste, and reduce costs, all while maintaining the highest quality standards.• Collaborated with area managers to implement efficient processes related to inventory management, visual merchandising, staff scheduling, and customer service.• Developed and executed sales strategies to achieve revenue targets and maximize sales opportunities across all product categories and store locations.• Analyzed sales data and customer trends to identify growth opportunities, seasonal demand patterns, and potential areas for improvement.• Worked closely with sales teams to provide guidance, set clear sales goals, and facilitated training programs that enhanced product knowledge and customer engagement.• Drove the seamless integration of our omnichannel sales strategies, ensuring a consistent customer experience across in-store and online platforms.• Maintained a customer-centric mindset in all operational and sales strategies, aiming to exceed customer expectations at every touchpoint.• Defined key performance indicators (KPIs) to measure store and sales performance. Regularly tracked, analyzed, and reported on these metrics to senior management.• Provided insights into performance trends, highlighting successes and areas for improvement, and proposed strategies to address any challenges.

• Focused on creating exceptional customer experiences and driving sales growth.• Explored customer behavior, preferences, and trends to uncover insights that drive sales strategies.• Identified cross-selling and upselling opportunities, optimizing pricing strategies, and creating promotions that resonate with customers.• Crafted company strategies to tailor products, services, and interactions to individual customer segments, enhancing customer loyalty and repeat business.• Designed promotions and loyalty programs that incentivize repeat business and reward loyal customers. • Used customer insights to refine products, services, and processes, creating a customer-centric approach. • Leveraged data analytics and identified patterns and trends in customer behavior.• Managed customer journey among segments.

• Analyzed sales data, identifying trends, and provided insights to drive decisions that optimize sales, brand mix, and category mix.• Strategically curated the brand mix in each store to achieve gross margin targets by considering the varying markups of different brands.• Optimized the category mix, including perfume, skincare, and cosmetics, to cater to customer preferences and enhance profitability.• Tailored strategies for each store based on its location and customer profile. Understood the unique priorities of each store and allocated resources accordingly.• Led and inspired a team of store managers and sales staff, fostering a culture of excellence, collaboration, and customer-centricity.• Collaborated with marketing to develop customer-centric promotions, events, and initiatives that enhance customer engagement and drive sales.• Developed training programs that equip sales staff with the knowledge and skills needed to provide exceptional customer service and promote the right products.

• Successfully managed a portfolio of 30 İpekyol stores across diverse geographical locations in Turkey, demonstrating exceptional leadership and organizational skills.• Demonstrated a profound understanding of retail mathematics and KPIs, consistently exceeding sales targets by closely monitoring and analyzing performance metrics.• Spearheaded the management of the seasonal sales mix, balancing product assortments and promotions to maximize profitability while meeting customer demands.• Collaborated closely with store managers, providing guidance, support, and coaching to foster a high-performance culture and achieve collective goals.• Conducted regular store visits, assessing visual merchandising, inventory levels, and overall store presentation to ensure consistency and alignment with brand image.• Successfully maintained customer satisfaction by addressing customer feedback, resolving issues promptly, and incorporating customer preferences into operational strategies.

• Strategically managed all key performance indicators (KPIs) related to product availability, ensuring seamless product flow and minimizing stock-related disruptions.• Employed a data-driven approach to calculate the demand for each product, leveraging historical sales figures and market trends to forecast future needs accurately.• Monitored inventory levels of the central warehouse, employing proactive measures to prevent stock-outs and overstock conditions, thus optimizing warehouse utilization.• Developed and maintained effective communication channels with suppliers and distribution teams to ensure timely and accurate product replenishments.• Conducted regular reviews of inventory reports, identifying slow-moving and excess stock items, and initiated strategies to reduce inventory carrying costs