Content team leader and data scientist. Experienced over 10 years in PR and communications on the side of media, agencies and brands. A programmer by education, began the journey into data analytics. At the moment I'm interested in proposals for work with relocation.Professional interests: media, PR, events, crypto, data.Personal interests: travelling, 3D printing, Arduino programming.
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Head Of ProductIxbtYerevan, Am -
Head Of ProductIxbt Mar 2022 - Present- Leading a cross-functional team of moderators and developers.- Enhancing product features and performance, managing P&L, and driving ROI.- Monitoring KPIs and leveraging data analytics to identify growth opportunities.- Conducting product analytics for data-driven decision-making.- Implementing UX/UI improvements to boost user engagement and retention.- Communicating with stakeholders and integrating user feedback for continuous product refinement.- Managing project budgets and optimizing resource allocation for maximum profitability. -
Head Of Eastern Europe Content And Internet MarketingMichelin Apr 2019 - Mar 2022Moscow• Development and implementation of the content plan in accordance with G2M B2C&B2B objectives;• Creation and adaptation of content for local federal advertising campaigns (text, images, video);• Creation of content for internal communications needs;• Validation of promotional materials for joint advertising with dealers;• Participation in the development of communication strategy for the region;• Weekly communication with global content managers of the group and reporting;• Development, creation and implementation of tools/templates for content storage and access;• Hypothesis formation, testing and implementation, analysis;• Supervising the work of SMM-manager, joint development of content plans for social media;• Work with external contractors (designers, copywriters, videographers, agencies);• Document workflow; -
Head Of Digital DepartmentPremicom Oct 2017 - Feb 2019Moscow• Agency and department strategy planning;• Department management and projects control (budget, timespend and KPI approval);• Team management (digital producers, designers, web-masters, freelance);• Creating and developing tools/templates to simplify the work of the unit;• Forming hypotheses, testing and implementation;• Developing strategies for new products launch (coverage > 5 000 000 per launch);• Working with contractors;• Client service. -
Senior Digital ProducerPremiсom Group Sep 2016 - Oct 2017Moscow• Development and implementation of omni-channels special projects: landing pages,creative articles in online media, bloggers integrations, contextual advertising etc.;• Generating creative concepts and campaigns;• Developing strategies for new products launch;• Team management (junior managers, designers, writers etc.);• Full cycle video production for clients.
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Public Relations Account ManagerPremiсom Group Feb 2016 - Aug 2016Moscow• Accounting of several clients;• Media/influencer relations;• Client service: day-by-day communication, identifying and offering solutions to decreasecommunication problems/issues that may occur;• Monitoring and reporting.
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EditorRambler&Co Jul 2012 - Mar 2016Moscow• Team management (setting tasks, monitoring deadlines, editing texts);• Managing the Apps section (developing plans, controlling the budget and deadlines);• Development and implementation of special projects;• Testing consumer electronic gadgets and writing reviews;• Photo shooting, retouching and HTML-composing;• Analyzing current market situation and making predictions -
Контент-Менеджер Sony CenterInventive Retail Group Mar 2011 - Jan 2016• Создание карточек товаров• Мониторинг актуальности информации• Создание новостей и обзора продуктов -
Hi-Tech@Mail.Ru EditorMail.Ru Group Aug 2011 - Jul 2012Moscow• Testing consumer electronic gadgets and writing reviews;• Photo shooting, retouching and HTML-composing;• Analyzing current market situation and making predictions. -
Social Media AssistantIntel Corporation May 2010 - Jul 2011Moscow• Contributing to the launch Intel's Twitter-account in Russia;• Content plan developing (including images);• Global company messages adaptation;• Monitoring and reputation management;• Reporting
Sergey Kuznetsov Education Details
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Computer Programming -
Computer Programming -
Lyceum 1502Information Technology
Frequently Asked Questions about Sergey Kuznetsov
What company does Sergey Kuznetsov work for?
Sergey Kuznetsov works for Ixbt
What is Sergey Kuznetsov's role at the current company?
Sergey Kuznetsov's current role is Head of Product.
What schools did Sergey Kuznetsov attend?
Sergey Kuznetsov attended 42 Yerevan, Yandex School Of Data Science, Stanford University, Московский Энергетический Институт (Технический Университет), Lyceum 1502.
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Sergey Kuznetsov
Agile, Scrum, Interpersonal Communication, Training & Development, Coaching, LeadershipYerevan, Armenia -
Sergey Kuznetsov
Yerevan, Armenia1reksoft.ru
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