Kurt Vogel Email & Phone Number

Framingham, MA, US

Greater Boston Area

Greater Boston Area

Wilmington, MA

• As the Ecommerce Manager for North America, it was my duty to create and execute the overall online selling strategy and e-commerce retail growth for LEDVANCE and Sylvania lightbulbs. Some of the duties included:
• Growing our online market share through building relationships with top retailers and finding new retail partners
• Forecasting our yearly goals and maintaining a budget to help achieve ideal profit margins
• Fostering growth of the eCommerce team, establishing goals of assessing opportunities for career advancement
• Developing internal relationships with traditional customers to create a more dynamic selling solution to all partners
• Creating best-in-class policies and procedures to maximize content and competitive balance

• As a Customer Marketing Manager with WellPet, I have had the opportunity to take on new responsibilities and develop new skills in online marketing, customer relationship, sales, negotiations and budgeting. Some of my.
• Creating and maintaining a marketing budget for all eCommerce promotions and activities
• Growing our customer relationships with top online vendors, negotiating terms and joint-business plans
• Establishing internal goals, forecasting sales, and analyzing trends for senior leadership
• Developing and teaching a growing team of eCommerce associates
• Delivering top-line growth through improved online content, new product launches, creating partnerships and engaging in innovative programs

• My previous role at WellPet was to provide e-Commerce expertise to grow & enhance the company's online presences and strategically maximize company-wide marketing initiatives, including focus on the following:
• Engaging in negotiations and find mutually agreeable compromises to improve relationship with two top-ten vendors
• Spearheading solution-based project management initiatives and present recommendations to Senior Leadership Team
• Creating sales data analysis tools to track POS, improve forecasting, and assist in long-term strategic planning
• Researching market trends and online consumer behaviors to advise a cross-functional three-year planning team
• Auditing online digital pages, creating improved content, and managing online advertising campaigns

Marietta, OH

• My former duties at JaniSource were focused on delivering a consistent brand message and growing JaniSource's market recognition. Focusing on JaniSource's web presence, my duties included:
• Creating an overall eCommerce strategy, finding new online retail channels, analyzing SEO efforts at JaniSource.com, and improving consumer experience.
• Analyzing online marketing campaigns, running A-B testing, and establishing goals to improve ROI. This including building Google Shopping campaigns, remarking ads, and Amazon advertising.
• Assisting with new product development and private label opportunities. Working with manufacturers, graphic designers, and online specialists to maximize roll out efforts.
• Leading cross-functional teams to create media strategies for local service and supplies. Working with outside creative teams to make memorable TV, print, and radio ads throughout the Mid-Ohio Valley.
• Coordinating booths and representing JaniSource at conferences, dinners, and networking events.

Greater Boston Area

Fostered and grew member relationships.Probed further into member responses to reveal deeper insights.Maintained various company communities, by fielding, editing and attending to customer service needs.Created interesting and insightful member activities.

• Responsibilities included:
• Write copy for promotional pieces including e-mails, website, social networking and brochures
• Coordinate and manage special events focused on guerilla marketing and sales promotions
• Design materials for networking events, trade shows, and marketing activities

• Interning at Staples, assisting with North American strategy. My duties were the following:
• Created a modeling tool allowing infinite scenarios to decide fulfillment center placement.
• Recommended course of action for various regions through business case analysis including; re-alignment of territories, facility closures, and allocation of $40 million in capital
• Updated the sales model used to make educated logistic decisions
• Assisted with various long term planning goals for distribution channels both domestically and in Canada

• As a store manager of two stores and an assistant manager of 6 others, I have had the ability to work in 5 different states and experience different customer behaviors. Some of my duties and achievements are:
• Managed a store that ranked 21st out of 4,300+ stores during the fourth quarter of 2007
• Achieved a top 10% rating for customer service over all three years
• Managed seven employees and creating coaching plans that aided in getting three employees promoted
• Assisted with inventories, store openings, remodelings and district emergencies

Mba, Marketing

Bsba, Management & Marketing