Katherine Canipelli Email and Phone Number
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As a specialist in B2B marketing and sales, I've helped clients achieve profitable growth and competitive advantage by creating and managing high-performance strategies, products, and processes. My industry experience spans energy, transportation, healthcare, science, and technology—ranging from startups to large corporations to international NGOs—enabling me to bring clients well-informed strategic insights to consider and act upon.My client engagements facilitate success by introducing methodologies that identify, clarify, organize, and prioritize value-based positioning, content, and campaigns that reshape customer perceptions and beliefs. The work often includes fact-based research projects, lead innovation workshops, optimize strategic funnel management, and support technology adoption.
Measurable.Energy
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Independent Market AnalystSelf Employed Jan 2022 - PresentDesign and produce project engagements to identify key drivers, construct analysis, define and describe strategic options, and prioritize pathways for client success. Engaged by client principals directly or as subcontractor to larger consultancies, working remotely or on-site when and where required.
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Strategic Advisor, Market DevelopmentMeasurable.Energy Jun 2018 - PresentReading, England, GbEngaged by the co-founders of this UK-based EnergyTech start-up to help guide business process and strategy development from concept stage to commercial launch (2023). Post-launch shifted to ad hoc work on North American market development. The m.e Platform provides real-time data-driven “smart building” control automation for Plug & Process Loads via IoT hardware with edge computing and AI/ML software to eliminate wasted demand and enable advanced grid-interactive energy management.
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PresidentMarketingfolio, Inc. Dec 2001 - Dec 2021UsmarketingFOLIO provided clients with an array of strategic business insight, market intelligence, market planning, and best practice infrastructure to drive profitable growth. Specialization: the operation-oriented, sales-driven B2B organization for whom the complex sale is the rule and buyers value relationships as much as excellence. Collaborated with a network of amazingly talented specialists on three continents. -
Lecturer, Adjunct Faculty Member, Executive Master'S ProgramTransportation Institute At The University Of Denver Mar 2019 - Jun 2021Denver, Colorado, UsTaught multiple cohorts via remote and on-site classes. Introduced the StratX B2B marketing simulation as curriculum cornerstone to facilitate cross-functional learning and the value of data-driven strategies. -
Partner / Director Of Research & Community EngagementThe S2B Project | Space Bridges & Science Bridges Dec 2012 - Sep 2015S2B provided strategic consultation services related to international market and business development for organizations in the private, public and voluntary sectors in the fields of Space, Science, Sustainability and STEM. I managed program development, research, and digital marketing including the bilingual 'Scientifically Yours' / 'Scientifiquement Vôtre' blog that aimed to make the wonders of science and Earth more relevant to the global public.
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Vp - Marketing CommunicationsOracle (Global Logistics Technology Aka G-Log) Mar 2001 - Dec 2001Directed global strategic communications and demand generation strategies for this enterprise multimodal transportation management tech platform. Expanded the internal marketing team and oversaw agency relationships. Created value-based positioning and segment-targeted messaging resulting in a rapid increase in quality of media coverage and target market awareness of the company’s. Laid off during the late 2001 tech industry downturn.
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Gm / Fleet Solutions Marketing / Commercial Services DivisionIfleet Ltd Jan 1999 - Feb 2001Managed the e-commerce marketing services team and supporting outside agencies. Spearheaded marketing strategy, channel partnerships, marketing communications, and event planning for this technology company’s start-up $40 million commercial/auto fleet services operation and wireless asset tracking/management services. Laid off when the division closed.
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Vp - Sales & MarketingShell Fleet Services May 1998 - Dec 1999London, England, GbCreated the marketing strategy and business development infrastructure for a newly assembled $50 million SBU, overseeing bundled services strategy, brand management, marketing, national sales organization and training for a portfolio of five operating companies providing technology-enabled asset-management and vehicle maintenance services to commercial truck fleets. Left the company in late 1999 when SFS was deconsolidated following a strategy change resulting from a corporate merger. -
Director - Business Development / Gatx Chemical LogisticsGatx Corporation 1996 - 1998Chicago, Illinois, UsSelected for a CEO-sponsored special projects team to develop a unified services platform for core chemical industry customers, I remained with the team to launch a new operating unit created to leverage value of this $3 billion diversified transportation equipment financing and logistics services company. Responsible for the requirements planning and solutions design consulting team, I also prioritized account-based business development opportunities in cooperation with other GATX operating units. -
Director - Marketing & Business DevelopmentGatx Corporation Aug 1990 - May 1996Chicago, Illinois, UsHired to create a high-performance full-service marketing organization working in sync with national account sales and industrial engineering to position for and win multi-million-dollar new business contracts. Project managed creation of a proto-CRM system tracking leads and opportunities, customer acquisition cost, and account-based sales incentive compensation. Designed rules-based leads “filter” process that refocused sales efforts on strategic high value opportunities. Coupled with awareness campaigns, pipeline analysis, and sales training, the win/loss ratio doubled to 50% and the average new account value rose from $50K to $1.6 million within 15 months.
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Vp - Sales & MarketingPiedmont Marble Company Aug 1988 - Aug 1990Managed marketing and trade/retail sales of custom made and production products for this family-owned regional/local natural stone importer, distributor, fabricator and installer.
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Manager - Strategic PlanningAt&T American Transtech Jul 1986 - Jul 1988Dallas, Tx, UsManaged healthcare and life sciences sector market research, new product development and commercialization activities for AT&T’s information services unit, dedicated to leveraging the company’s direct marketing and data management infrastructure. -
Manager - MarketingCsx Transportation Aug 1984 - Jun 1986Jacksonville, Fl, UsServed in progressive market management positions at this Class I railroad, responsible for market development, and structuring, pricing and negotiating contracts related to rail, truck and intermodal freight service solutions provided for large shippers. Developed new products, eg. bulk construction aggregates quarry-to-job-site integrated supply network and an expedited fresh/chilled poultry service from the Southeast producing markets to the Chicago and New York retail chains. -
Summer Intern / Operations & Marketing ConsultantSmurfit-Stone (Alton Boxboard) Now Part Of Rocktenn Jun 1983 - Dec 1983Norcross, Ga, UsInternal consultant role during a period of dramatic change as Smurfit International completed acquisition of Alton Boxboard and prelude to the US operation's IPO. Assigned to evaluate performance of a newly acquired product line and manufacturing operations, for which I recommended changes that reduced annual working capital by more than $1 million. -
Asst. To The President & Executive CommitteeGarnac Grain Co., Inc. Jul 1978 - Jul 1982Managed business intelligence to support business planning and acquisitions due diligence this the American affiliate of a Swiss-based firm global trading firm (Andre & Cie). My work was multilingual - English, French, and German.
Katherine Canipelli Skills
Katherine Canipelli Education Details
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Northwestern University - Kellogg School Of ManagementB2B Marketing & Management Accounting -
Brown UniversityDiplomatic History
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Ies AbroadArts & Culture
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Interlochen Arts AcademyAcademics & Music Performance (Bass Clarinet)
Frequently Asked Questions about Katherine Canipelli
What company does Katherine Canipelli work for?
Katherine Canipelli works for Measurable.energy
What is Katherine Canipelli's role at the current company?
Katherine Canipelli's current role is Strategic Marketer practicing the art and science of taking innovative solutions to market.
What is Katherine Canipelli's email address?
Katherine Canipelli's email address is kc****@****hia.net
What is Katherine Canipelli's direct phone number?
Katherine Canipelli's direct phone number is +120331*****
What schools did Katherine Canipelli attend?
Katherine Canipelli attended Northwestern University - Kellogg School Of Management, Brown University, Ies Abroad, Interlochen Arts Academy.
What are some of Katherine Canipelli's interests?
Katherine Canipelli has interest in Cooking, Electronics, Environment, Home Improvement, Reading, Science And Technology, Arts And Culture, Home Decoration.
What skills is Katherine Canipelli known for?
Katherine Canipelli has skills like Marketing Strategy, Strategy, Lead Generation, Marketing, Market Research, Business Development, Strategic Planning, Entrepreneurship, Management, B2b, Leadership, Marketing Communications.
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