As a freelance designer and merchandiser with over eight years of experience, I combine my passion for luxury design and manufacturing with my skills in visual merchandising and product design. I have designed and produced a handbag collection in Florence, Italy, working with renowned design studios and manufacturers in Florence, New York City, and Toronto.I also have extensive experience in visual merchandising, retail strategy, content marketing, and brand relations, working with various high-profile clients in the fashion, beauty, and wellness industry. I have created seasonal installations, store layouts, product launches, pitch decks, and social media campaigns, using tools such as Adobe Illustrator, InDesign, Photoshop, and Microsoft Office. I have also managed sales, stock, staff, and client retention, as well as back-end operations on Amazon.com and Amazon.ca. My goal is to create innovative and engaging solutions that enhance the customer experience and showcase the brand identity.