Violetta Kim Email & Phone Number

Moscow, Ru

Creation and implementation of a marketing strategy.Building an effective marketing department and managing it.Market analysis, competitive environment and determination of the company's development directions.Monitoring of sales figures, analysis of trade through various channels and forecasting.Budgeting and budget management.Planning of advertising events for a year or more, monitoring and analysis of effectiveness.Results in numbers: * +48% revenue growth YoY… Show more Creation and implementation of a marketing strategy.Building an effective marketing department and managing it.Market analysis, competitive environment and determination of the company's development directions.Monitoring of sales figures, analysis of trade through various channels and forecasting.Budgeting and budget management.Planning of advertising events for a year or more, monitoring and analysis of effectiveness.Results in numbers: * +48% revenue growth YoY * +10% apps installs growth YoY Show less

Planning marketing activities of the marketing team for the quarter/yearWorking with partnersExpansion of advertising campaigns aimed at mobile app installations (ASA/ UAC)Integration with products of Mail.ru in order to increase the number of sales and engage a new audience.Building a CJM and implementing a queue of communications with users of the site, application (onboarding, tutorials, enabling application functions, additional sales, returning the audience)Results… Show more Planning marketing activities of the marketing team for the quarter/yearWorking with partnersExpansion of advertising campaigns aimed at mobile app installations (ASA/ UAC)Integration with products of Mail.ru in order to increase the number of sales and engage a new audience.Building a CJM and implementing a queue of communications with users of the site, application (onboarding, tutorials, enabling application functions, additional sales, returning the audience)Results in numbers: Progress:- Launch of the first adv for the web-version of the Cloud (+ 51,000 activation of promo codes in 2 weeks)- Elaboration and roll-out of the PRO tariff (x3 sales of expensive tariffs for the period)- Conducting A/B-tests in the application in order to output to the CIS countries (increase in CR by 89% to subscription + increase in profitability by 40%)- Bringing the product to the international market.- Localization of the application to Asian and European countries (GDPR)- Work on the automation of email/push mailings (+3% profitability for the period)- Admin panel for generating promo codes / unloading audience (independence of the marketing team from the sprints of the Backend and DWH teams)- Work with SEO optimization of the site (control of freelancers and setting tasks) An increase of 20% of organic trafficLP rollouts :disk-o.cloud/ru/service/yandex/disk-o.cloud/ru/service/google-drive/disk-o.cloud/ru/service/dropbox/cloud.mail.ru/mobilecloud.mail.ru/promocloud.mail.ru/promo/photocloud.mail.ru/promo/fileshttps://vk.com/app7376484_542957233 Show less

Moscow

- Increase in the volume of sales by conducting Internet projects;- Working with data from GA;- Budgeting of advertising - Preparation and signing of the agreement with third-party organizations;- Searching for new and promising advertising opportunities on the Internet;- Development and implementation of promotions aimed at promoting the product;- Writing technical specifications for installing tracking codes and configuring analytics tools such as Yandex.Metrica… Show more - Increase in the volume of sales by conducting Internet projects;- Working with data from GA;- Budgeting of advertising - Preparation and signing of the agreement with third-party organizations;- Searching for new and promising advertising opportunities on the Internet;- Development and implementation of promotions aimed at promoting the product;- Writing technical specifications for installing tracking codes and configuring analytics tools such as Yandex.Metrica, Google Analytics, Firebase, Appmetrica;- ASO optimization- Analysis of all data, logical conclusions and development of measures to improve the effectiveness of the web resource and advertising campaigns;- Development of the e-mail mailing project "post-sales letters"- Promotion of the mobile application.Results in numbers:‣ + 7% increase in-app purchases for half a year‣ +65% increase Openrate of all emails‣ Implementation of Google Analytics in the mobile application and unification of all events‣ +300% increase users in app‣ +100% increase sales from remarketing campaigns while maintaining the target CPO Show less

Moscow

I was responsible for organization and control of group of project managers. 308 branches of the Bank (as interior and facade) were renovated, office space was covered by printed film (8000 m^2 “GroupM”), 9 restaurants of KFC were set by interior and facade constructions. 1500 ATM in all country were covered printed film, Mall “Vremena Goda” was decorated by interior constructions.

Moscow

I was responsible for preparation of documentation for product electronic, such as electrical equipment for railway transport and automated control system.

Specialist, Mechanical Engineering Technology

Specialist, Marketing Management, High

Управлением маркетингом