Kristin Johnson-Waggoner Email & Phone Number

Kansas City Metropolitan Area

I am honored to lead a team of talented professionals dedicated to excellence in communications. Our work supports the nine-county Kansas City metropolitan region through strategic civic engagement and public education for all of MARC's programs. We work closely with internal and external stakeholders on numerous initiatives in support of the region's advancement.

Indianapolis, Indiana

In this role, I promoted awareness of and engagement with the Indiana Youth Institute through strategic internal and external communications. My responsibilities included: • Developed strategies and plans in support of organizational priorities, including events, conferences, data products, awareness campaigns and training sessions• Built strong online communities through digital media channels, including website, social media and e-newsletters• Planned, wrote, edited and implemented effective print and digital content deliverables• Tracked and evaluated campaign performance; recommended course corrections as necessary• Supported and strengthened external partnerships in coordination with other departments• Drove press release development and distribution; served as primary media contact• Represented the organization at community events• Championed and monitored brand voice and consistency among staff and partners• Demonstrated a commitment to continuous improvement• Supervised one marketing manager

Lacey, Washington

As part of the Department of Ecology communications team, my work included the following:• Served as strategic communications and information manager, leading issues management for the Water Resources Program within the Department of Ecology• Developed and managed complex public information activities, including the development of communication plans, policies, messages, goals and objectives• Served as spokesperson to the news media and public• Wrote and edited communication plans, news releases, speeches, talking points, social media posts, blog entries, fact sheets, briefing documents, web content, and other materials• Advised program manager and staff on communication policies, actions and issues; participated in management decision-making processes• Coordinated activities with other agencies and Governor's Office• Regularly examined analytics to strengthen strategies and evaluate impact• Ensured proper and consistent usage of branding and messaging• Supervised three communications specialists

Seattle

CCER serves as the backbone organization for a collective impact project focused on education in the Seattle metropolitan area. My responsibilities included: • Developed and implemented aligned, integrated communication strategies for the Community Center for Education Results, a nonprofit focused on improving education outcomes• Oversaw region-wide issue and policy communications campaigns aimed at diverse audiences• Managed and strengthened the organization's website and social media channels• Built and strengthened relationships with the region’s media outlets; served as spokesperson• Wrote and edited newsletters, reports, news releases, fact sheets and other communications• Promoted and supported stakeholder input meetings • Launched a storytelling program to better communicate complex issues • Supervised one communications coordinator

Beaverton, Oregon

• Supported community by providing timely and relevant local news online• Effectively shared news through website, video, texts, apps and social media channels• Supported 20+ newsroom content contributors in their daily web assignments• Grew website and social media using analytic data to better target audiences

Greater Seattle Area

• Created visual presentations to target specific audiences• Successfully met multiple daily deadlines• Worked effectively with reporters, photographers, edits and other internal teams• Conceptualized, organized and produced special projects

Jenkintown, Penn.

• Assisted in development of long-term redesign project• Created website prototype

East Lansing, Michigan

• Selected to serve on magazine staff as a graduate assistant for the Knight Center• Managed the center’s website in addition to writing and editing online content• Designed EJ Magazine, the center’s flagship publication, and managed volunteer artists• Wrote and edited articles for EJ Magazine and other publications

Madison, Wisconsin

• Wrote music reviews and concert previews

Janesville, Wisconsin

• Developed successful page designs for news and lifestyle sections• Exercised sound judgment under deadline pressure

Madison, Wisconsin

• Conceptualized, researched and wrote articles for online technology magazine • Managed freelance writers and coordinated coverage for special events

M.A., Journalism

Activities and Societies: The Knight Center for Environmental Journalism

B.S., Wildlife Ecology

Activities and Societies: The Daily Cardinal, The Wildlife Society