• Creates up to 5 original SEO-optimized blog articles (1800-2000 words each) per month for a Western market (US/AU/NZ), leading to an increase in click-through rate from blogs to Klook product pages

• Manages agency’s client list for projects (print and digital) ranging from brand identity design to social media campaigns in the food & beverage industry

• Led launch of brand’s presence on emerging social media platform Lemon8, conceptualizing and executing content strategy based on performance metrics of existing digital content (Klook’s original travel blogs, Instagram, and Tiktok)• Designed high-quality graphics and created written content for the Lemon8 account’s first 15 posts, organically growing reach from 0 to 128,000+ total impressions over 3 months, consistently averaging 8,000+ impressions weekly • Created weekly reports on performance metrics and presented data analysis and recommendations to the marketing team manager to help guide engagement strategy across the brand’s digital channels• Optimized over 30 existing blog articles for SEO, boosting Google Search result rankings

• Designed graphic templates for learning decks, worksheets, and social media targeting a Western audience• Managed administrative work including document organization, timekeeping, data entry, and other ad-hoc tasks

• Created compelling visuals for the brand’s social media, e-commerce site, and other digital channels following existing brand guidelines

• Managed monthly social media calendars and created visuals for the company’s three brands, designing graphics for up to 10 posts per week

• Created monthly content calendars for social media, including copywriting and art conceptualization• Gathered 50+ LinkedIn leads bi-weekly to support B2B sales initiatives