Katie Peterson Email & Phone Number

Portland, OR, US

Portland, Oregon, United States

• Defined the end-to-end client journey and designed a best-practice client experience.
• Led the optimization of service delivery through automation and new technology solutions.
• Led the development and creation of a Learning Management System.
• Proposed and implemented a pricing strategy that increased revenue on the highest-value product by12%.
• Developed the team structure for the Client Services department, defined new roles within theorganization, and hired and mentored a team of four.

• Led brand strategy and development projects for private, non-profit, and government clients.
• Business development support including securing a $5M fully-integrated COVID-19 behavioral healthresponse campaign.
• Oversaw and mentored a team of account managers.
• Contributed to process and organizational structure definition.

Portland, Oregon, United States

Portland, Oregon Area

* Led competitive landscape analysis and audience research to inform brand positioning and recommendations for identity and messaging.* Owned all agency marketing channels, including lead generation, email, social, and thought leadership.* Led business development and crafted presentations/pitch strategies for prospective clients.* Managed the P&L and all.

Portland, Oregon Area

* Led the five-person client services team as they managed projects and grew existing accounts.* Drove client service excellence and a culture of delighting clients.* Collaborated with leadership to set the agency vision and strategy.* Led installation and adoption of productivity and tracking solutions.* Tracked and reported on KPIs to ensure efficient.

Portland, Oregon Area

Portland, Oregon Area

• Award winning communications agency specializing in integrated marketing communications and brand building: key clients included Charles Schwab, Hewlett Packard, Nike and Silicon Valley Bank.
• Managed $2M+ annual revenue; consistently exceeding profit margin goals.
• Developed relevant and persuasive estimates, proposals and creative briefs, and manage all projects within established scope, timeline and budget.
• Cultivated strong client relationships and play a collaborative, consultative role in shaping client marketing strategies and initiatives.
• Wrote creative briefs that capture the clients’ business goals, establish a strong communication strategy and inspire great work from the creative team.
• Worked with clients and internal partners to balance creative team workloads and competing priorities.

Portland, Oregon Area

• Peterson Skolnick & Dodge is a national communications consulting and creative services agency with a concentration in arts, culture, environment, higher education, and health care clients.
• Collaborate on naming campaigns, proposal and report design, and research, including mystery shops, focus groups, interviews and cohort assessments.

Portland, Oregon Area

• Developed marketing promotions for national brands that intersect a target community to drive recognition and trial.
• Simultaneously managed client budgets, project timelines, and external vendors to ensure client goals and objectives are successfully met.
• Drove the proposal process by gathering client requirements, and composing overall project proposals and statements of work.
• Planned and executed event sponsorships, including contract negotiation.
• Cultivated vendor relationships to ensure a broad range of capabilities. Vendors included retailers, merchandisers, events, targeted venues, designers, printers and logistical support providers.
• Streamlined internal logistics process, which increased volume capacity by 25%.

San Francisco Bay Area

• Responsible for education and resource delivery to patients and caregivers.
• Coordinated the respite program for caregivers.
• Managed nine patient/caregiver support groups throughout the greater Bay Area.
• Served as chapter Advocacy Committee chair, organizing efforts at the state and national level.
• Assisted with fundraising events and grant writing.