K V Ramachandra Email & Phone Number

Noida, Uttar Pradesh, India

Successfully led a 50:50 joint venture between Agristo N.V. group Belgium and Masa Global ( Wave Group ) to form a company engaged in Potato Processing to manufacture Dehydrated Potato Flakes , Frozen French Fries and Frozen Potato Specialties . Agristo N.V. is a top 5 Global major in Potato processing with a turnover of close to Euro 600 Million in 2020-21. This is their first venture outside of their home territories of Belgium and Netherlands.The process driven by me included identification of the partners , getting them to agree to a joint venture , forming a company with all approvals , preparing the Detailed Project reports , getting the necessary governmental and RBI approvals to FDI . Post the approvals , acquisition of Land for the manufacturing facility , funding through both Indian and Overseas banks , necessary licences and clearances for the Consent to Establish a manufacturing facility . Critical to this project was obtaining an EPCG license to import equipment at 0 % duty which was facilitated by me .Parallelly for the las 4 years built on scale of commercial Potato farming of special varieties to feed this business . This is singularly the largest entry barrier to new entrants in the Potato processing business in India .

Noida, Uttar Pradesh, India

The Wave Group boasts of an impressive business portfolio, including Real Estate, Manufacturing, Entertainment, Education, Healthcare, Beverages and Agriculture. The business model has evolved significantly through strategic investments in services and technologies, ensuring that the group maintains its competitive advantage in every sector.The Agro division was tasked with expansion of the Agriculture sector involvement from the multiple Sugar manufacturing units in UP to other mass based food processing opportunities . Led a team into some pioneering work in Commercial cultivation of Potato . Basmati Rice , Green Peas , Pulses etc.The challenge was to work on growing produce which can supplement the framers income as also be processed to add value to argicultural commodities.

New Delhi Area, India

Lead the high speed fibre to home broadband business for Den Networks Ltd . Den is India's largest cable company covering over 13 million homes . The broadband business is funded by a USD $ 100 Million investment by Goldman Sachs . Ensured a rapid rollout to over 700,000 homes in Delhi / NCR, Kanpur and Jodhpur. Acquired over a 100,000 customers within year 1. Ramped up monthly acquisitions from 2500 in March 2015 to 9000 in October 2015: a 250 % increase. Monthly ARPU grown from Rs 740 to Rs 830. Churn / ALR reduced from 7 % / month to 1.5 % / month by driving up the three month subscription to 80 % +. A 250 % growth in revenues will deliver a Rs 100 MM per month business with a EBITDA breakeven in 2016.The business model has been tweaked to deliver an EBITDA breakeven in 24 months (original plan of 48 months) and a full cash flow break even in 48 months (original plan of 72 months

Delhi

Led a team of more than 700 employees to deliver a 65% EBITDA improvement in a period of 12 months. Increased the AGR by 43% by improving marginality on voice from 44% to 55% and a Data revenue growth of 22%. Led the monthly revenue growth story from Rs 120 MM to Rs 190 MM in a span of 12 months. Doubled the channel partner investment and increased the distribution spread by 150%.

Gurgaon, India

Launched 15 commercial circles for the company and built a pan India GTM, distribution and recharge network, launching effective CRM systems etc. Additionally handled the portfolios of rural distribution and alliances. Forged key alliances with partners like HP, Lenovo, Acer and Dell giving us a strategic competitive advantage. Led the launch of High Speed Data services across all circles with a special focus on the nascent prepaid market to successfully deliver a 61% market share. Increased the distribution spread to 300K transacting outlets with a sales force of over 1000 people.

Gurgaon

Mapped the Indian market, identified a market opportunity for a large format electronics and durable retail business with a pan India potential. Lead the start-up team, which from scratch conceived and designed the entire business proposition. Influenced the store design, category and merchandise decisions, brand and product decisions, margin negotiations, selling and pricing etc. Signed over 80 large format properties (approx. 1.2 million square feet) across India for a first quarter 2009 launch. The global downturn in October 2008 saw potential equity partners pull out and the project could not take off.

Chennai Area, India

Revived the acquired unit to financial health as the head of the company. Delivered on top-line and bottom-line goals. Realigned manufacturing systems and introduced effective commodity monitoring systems. Revamped the manpower teams, regrouped the products offered into major brand umbrellas, and introduced “Chocopie”, “Xylitol” and “Chillpillz”. Chocopie is today a Rs 200 MM PA brand contributing 45 % of the company’s revenues.

Gurgaon, India

Drove the frontline integration of PepsiCo, Tropicana and Frito Lay through the “Power of One” to bring market /channel synergies and efficiencies. Templated processes and best practices for a common GTM. Conceived and set up development centres and a “Sales Academy” to cover all frontline and operational sales levels .

Lucknow Area, India

Profit centre head for the largest unit operations in South Asia. Achieved the highest growth and profitability for two years. Re-engineered the distribution footprint to become the highest distribution Index in the country. Delivered a profit swing of over 300% + to make the operations the first profitable Unit in the country. Delivered the lowest GTM costs in the country. Managed three of the largest plant manufacturing operations to deliver on all KPI’s.Director/

Gurgaon, India

As Head of Sales Operations for South Asia, administered process and system capability development. Worked closely with all units to build sustainable distribution and GTM systems. Drove changes to deliver a 6% improvement in S&D costs to NR for the company. Recipient of the “Global award for the best Sales Operations Manager 2002”. Member of key global taskforces on GTM and Sales Automation. Designed and built crucial GTM’s for beverages and snacks.

Dubai, United Arab Emirates

Profit centre head reporting to the chairman and the board. Handled brands like Brother, Ricoh, Compaq, NEC, Supra, Rion, Casio, Electrolux, Siemens, Nokia and Grundig. Grew the business from $12 MM P.A. to $120 MM P.A. in 5 years making this the most profitable business for the company. Led the teams for acquisition of distribution rights for IBM, Nokia, Ericsson and Compaq. Youngest executive committee member with one of the fastest career growths in the company.

Mumbai Area, India

Developed key account business. Delivered 300% growth in sales from Canteen Stores for Defence during the tenure. Group Product Manager Foods handling the beverage business and the foray into sugar confectionary for one year. Helped relaunch Bournvita and revive the sales graph.

Bangalore India

Handled the key portfolio of Sona Spices. Additionally worked on the project launches of Ketchups, Noodles, Sauces and Instant foods for Unilever in India. Re-launched Sona Spices in new keep fresh packaging. Earlier handled Tea, Coffee, Instant coffee marketing roles. Conceived and set up the institutional business Service to cater to the on premise business. Recipient of best Performing sales manager in 1985 – 86. Started career as a management trainee in 1983 and worked way through various sales roles covering most of Central and South India.

Mms, Marketing

Bachelor Of Commerce - Bcom