Kathy Scott Email and Phone Number

Director of Marketing at @ Informa

London

Kathy Scott's Location

United States, United States

Kathy Scott's Contact Details

Kathy Scott work email

Kathy Scott personal email

n/a

Kathy Scott phone numbers

(952)-8*******

About Kathy Scott

Cultivate a good life.

Kathy Scott's Current Company Details

Informa

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Director of Marketing

London

Website:: informa.com
Employees:: 5
Company phone:: +44 20 7017 5000
Company email:: headoffice@informa.com

Kathy Scott Work Experience Details

Director Of Marketing

Informa Aug 2021 - Present

London, Gb

• Created a series of marketing campaigns to build product recognition and expand brand recognition within the wealth management industry• Authored industry content for use in industry-leading publications• Incorporated video marketing and advertising to diversify brand engagement and drive leads• Created several webinar series and programs for lead generation, bringing in more than 1000 MQLs monthly• Built an active list of more than 12,000 users for email marketing with average open rates of 30 percent• Created brochures and marketing materials for sales enablement• Worked with integration partners to fortify positioning and expand revenue• Drafted all press releases and worked directly with PR agency to identify pitch opportunities and media segment exposure• Worked with internal Central Marketing Agency to refresh the Zephyr brand.• Hired outside copywriter to assist in the creation of a brand positioning statement, long form content, SEO-related website narratives• Directed the creation of a new Zephyr website to include digital assets, ecommerce, behavior analysis and more.• Served on the Leadership Team, the Product Steering Committee and the Sales Improvement Initiatives.• Managed all conference participation include booth design, marketing assets, and premium items.• Introduced a gaming app to enhance interest and brand retention.

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Director

Fitzgerald Scott Media And Public Relations Feb 2021 - Aug 2021

• Working with media to secure press• Developed and managed social media posting and content • Project manager with oversight of multiple campaigns for cross-promotional opportunities. • Developed rebranding campaign to connect 14 different products across multiple networks. • Identified and engaged digital marketing programs and tactics to support campaign objectives. • Keyword management and content strategy responsibility. Oversight if website ad strategies, organic search, content marketing and site/page analytics. • Managed online customer interactions to maintain congruent brand experience. • Identified key areas for geo-targeting to increase customer acquisition opportunities.
Contractor Consultant

Freelancer Aug 2012 - Feb 2020

Content, social media and PR consultant for more than 50 projects that built brands, engaged consumers and business professionals and increased revenues: industries included trade associations and publications, construction, franchise, outdoor/recreation, home/realty, finance, tax credits, cable, public safety, photography/arts; highlights included:● Managed media relationships, pitching and placing stories in targeted outlets● Liaised with leadership to develop comprehensive sales and marketing efforts● Secured trade panel event participation for executives● Placed content with influential bloggers and niche media; developed links from affinity web sites to client portals, driving targeted traffic and backlinks● Planned and executed social media calendar to dovetail with overall marketing plan● Authored key worded content for channels including military, graphic arts, multimedia, public relations, public safety, utilities and community affairs● Worked with audience development teams to create, launch and promote SEO campaigns; researched industry segments to help clients identify target audiences● Analyzed metrics to determine ROI including unique visitors, referring sources, arrivals from search engines, arrivals from social media, email conversion rate, open rates, click rates, opt-outs, new subscribers and resulting revenue; made tactical adjustments as needed● Integrated blogs and link reviews using primary key clusters
Corporate Director Of Public Relations/Social Media Strategist

Cygnus Business Media Jun 1997 - Aug 2012

Fort Atkinson, Wi, Us

Responsible for leading content creation and development and execution of corporate public influence strategies; directed and managed social media initiatives relating to corporate goals; insured alignment of group/media marketing goals and objectives; served as public relations lead working with group marketers and developing short- and long-term media plans● Developed metrics for both PR and social media campaigns to determine ROI and effectiveness● Crafted positioning strategy to maximizing news distribution across brands● Secured industry trade panel opportunities for senior management● Developed and maintained press lists, clip files and statistical evaluations for all placed media● Maintained media member relationships, pitching and placing stories in targeted outlets; coordinated all media interviews with reporters, publishers, senior management and division presidents● Led content creation and strategy for corporate web portal● Developed editorial segment design and launched quarterly corporate newsletter, serving as Editor-in-Chief● Headed community relations initiatives including managing a campaign for burn charities that raised over $100,000 from corporate sponsors● Authored talking points and strategic collateral for interactive division introducing various marketing promotions such as polls, positioning and alliances● Authored presentations and speeches for C-level executives within the company

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Kathy Scott Skills

Blogging Social Media Marketing Press Releases Social Media Content Strategy Public Relations Marketing Seo Digital Media Online Marketing Publishing Newsletters Copywriting Media Relations Online Advertising Marketing Communications B2b Email Marketing Strategy Web Content Lead Generation Advertising Storytelling Social Media Measurement Direct Marketing Corporate Blogging Marketing Strategy Publicity Content Management Digital Strategy Social Networking Content Development Reputation Management Digital Marketing Journalism Writing Facebook Editing Integrated Marketing Online Publishing Publications New Media Event Planning Editorial Pardot

Kathy Scott Education Details

University Of Florida

English

Frequently Asked Questions about Kathy Scott

What company does Kathy Scott work for?

Kathy Scott works for Informa

What is Kathy Scott's role at the current company?

Kathy Scott's current role is Director of Marketing.

What is Kathy Scott's email address?

Kathy Scott's email address is ka****@****ust.com

What is Kathy Scott's direct phone number?

Kathy Scott's direct phone number is (952)-894*****

What schools did Kathy Scott attend?

Kathy Scott attended University Of Florida.

What are some of Kathy Scott's interests?

Kathy Scott has interest in Children.

What skills is Kathy Scott known for?

Kathy Scott has skills like Blogging, Social Media Marketing, Press Releases, Social Media, Content Strategy, Public Relations, Marketing, Seo, Digital Media, Online Marketing, Publishing, Newsletters.

Who are Kathy Scott's colleagues?

Kathy Scott's colleagues are Chris Mason, Simon Jewsbury, Tariq Zaidi, Peter Esene, Bridget Hill, Slamet Riadi Riadi, Patricia Perez.

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