Kathy Scott Email & Phone Number

London, Gb

• Created a series of marketing campaigns to build product recognition and expand brand recognition within the wealth management industry• Authored industry content for use in industry-leading publications• Incorporated video marketing and advertising to diversify brand engagement and drive leads• Created several webinar series and programs for lead generation, bringing in more than 1000 MQLs monthly• Built an active list of more than 12,000 users for email marketing with average open rates of 30 percent• Created brochures and marketing materials for sales enablement• Worked with integration partners to fortify positioning and expand revenue• Drafted all press releases and worked directly with PR agency to identify pitch opportunities and media segment exposure• Worked with internal Central Marketing Agency to refresh the Zephyr brand.• Hired outside copywriter to assist in the creation of a brand positioning statement, long form content, SEO-related website narratives• Directed the creation of a new Zephyr website to include digital assets, ecommerce, behavior analysis and more.• Served on the Leadership Team, the Product Steering Committee and the Sales Improvement Initiatives.• Managed all conference participation include booth design, marketing assets, and premium items.• Introduced a gaming app to enhance interest and brand retention.

• Working with media to secure press• Developed and managed social media posting and content • Project manager with oversight of multiple campaigns for cross-promotional opportunities. • Developed rebranding campaign to connect 14 different products across multiple networks. • Identified and engaged digital marketing programs and tactics to support campaign objectives. • Keyword management and content strategy responsibility. Oversight if website ad strategies, organic search, content marketing and site/page analytics. • Managed online customer interactions to maintain congruent brand experience. • Identified key areas for geo-targeting to increase customer acquisition opportunities.

Content, social media and PR consultant for more than 50 projects that built brands, engaged consumers and business professionals and increased revenues: industries included trade associations and publications, construction, franchise, outdoor/recreation, home/realty, finance, tax credits, cable, public safety, photography/arts; highlights included:● Managed media relationships, pitching and placing stories in targeted outlets● Liaised with leadership to develop comprehensive sales and marketing efforts● Secured trade panel event participation for executives● Placed content with influential bloggers and niche media; developed links from affinity web sites to client portals, driving targeted traffic and backlinks● Planned and executed social media calendar to dovetail with overall marketing plan● Authored key worded content for channels including military, graphic arts, multimedia, public relations, public safety, utilities and community affairs● Worked with audience development teams to create, launch and promote SEO campaigns; researched industry segments to help clients identify target audiences● Analyzed metrics to determine ROI including unique visitors, referring sources, arrivals from search engines, arrivals from social media, email conversion rate, open rates, click rates, opt-outs, new subscribers and resulting revenue; made tactical adjustments as needed● Integrated blogs and link reviews using primary key clusters

Fort Atkinson, Wi, Us

Responsible for leading content creation and development and execution of corporate public influence strategies; directed and managed social media initiatives relating to corporate goals; insured alignment of group/media marketing goals and objectives; served as public relations lead working with group marketers and developing short- and long-term media plans● Developed metrics for both PR and social media campaigns to determine ROI and effectiveness● Crafted positioning strategy to maximizing news distribution across brands● Secured industry trade panel opportunities for senior management● Developed and maintained press lists, clip files and statistical evaluations for all placed media● Maintained media member relationships, pitching and placing stories in targeted outlets; coordinated all media interviews with reporters, publishers, senior management and division presidents● Led content creation and strategy for corporate web portal● Developed editorial segment design and launched quarterly corporate newsletter, serving as Editor-in-Chief● Headed community relations initiatives including managing a campaign for burn charities that raised over $100,000 from corporate sponsors● Authored talking points and strategic collateral for interactive division introducing various marketing promotions such as polls, positioning and alliances● Authored presentations and speeches for C-level executives within the company