•Responsible for development and execution of national comprehensive marketing strategy for Hiball on small Founder led team of ten•Worked alongside Founder and VP if Business Development to identify key markets and sales priorities in order to provide retailer support and drive trial and sales through trade promotions, in-store sampling program, and regional event initiatives•Directed National experiential strategy and product seeding initiatives •Managed Brand Ambassador / Athlete Influencer program ( team of 20 athletes and influencer “Hiballers) •Worked alongside in-house photographer and Creative Director to conceptualize all content including series of short documentary style Hiballer profiles and Fair Trade ingredient sourcing trips•Conceptualized and executed social media influencer program •Managed and analyzed all digital, e-commerce, and social media marketing programs •Managed Whole Foods Whole Planet Foundation Program and represented brand on mission trip to Guatemala•Continued on Hiball team after brand was acquired by Anheuser Busch•Directed trade marketing and experiential marketing for Hiball and Teavana under Anheuser Busch’s newly established Beyond Beer •Worked closely with Starbucks and their agencies to align all trade marketing and experiential programs with Teavana RTD corporate driven consumer Marketing

•Responsible for conceptualizing National Marketing Strategy and Business Development Strategy for launch of new beverage brand •Built brand initially in Florida from the ground up while strategically launching new regional markets to coincide with distribution initiatives•Identified and successfully pitched product to strategic National retailers (Publix, Target, Whole Foods, Kroger, CVS, Walgreens, Costco, HEB, Central Market ) •Built and Managed regional marketing teams to launch brand in new marketsDirected strategic experiential activation of brand at over 1,000 events per year in multiple markets (FL, GA, TX, NYC)•Partnered with multiple National brands to grow brand equity and awareness through demographic synergy through co-branding initiatives (Titos Vodka, BOOMCHICKAPOP, Unilever, Orange Theory Fitness, Pure Barre, Macy’s, Bloomingdale’s, Athleta, West•Developed and Managed all PR efforts, Experiential Marketing, Media planning, Promotional calendar and POS, Tradeshows, Event sponsorships, Guerrilla marketing•Managed all SEO and Digital Marketing Strategy/ Content •Assisted in launch of DSD Network / worked with acquired brands in portfolio to develop specialty accounts and advise on marketing strategies •Directed business development for specialty / influencer accounts for DSD brand portfolio ( Hiball Energy, Essentia, Vita Coco, Xing Tea)

-Effectively planned and executed a comprehensive marketing and PR strategy to consistently increase private dining sales, overall restaurant sales, and brand recognition.-Secured publicity to support National PGA Tour sponsorship as well as additional local sponsorship agreements.-Collaborated with national and local organizations on community initiatives and promotional events through presence at off site catering events, tastings, sporting events, and charitable functions.-Established a top of mind presence with financial, medical, concierge services, meeting planning, and tourism industries- implement tailored programs to meet individual industries' private dining and VIP needs.-Conceptualized unique series of beverage programs and events to increase revenue from private dining and group sales programs.-Collaborated with various distributors and beverage partners to supplement costs and increase gross profit through added value beverage programs and promotions.

-Solely responsible for conceptualizing, implementing, and measuring strategic sponsorship marketing programs for 40+ national brands including National Beverage (La Croix), Celsius, Patron, JetBlue, IKEA, W Hotel, Metro PCS, Duffys, etc.- Measure program ROI to identify potential sponsor contract up sell opportunities to successfully meet client goals and maximize available assets. -Build strategic sponsorship campaigns to integrate sponsor branding to enhance the overall marketing strategy of the Florida Panthers and The BankAtlantic Center. -Manage available media and marketing assets for sponsorship accounts; including TV, radio, signage, multimedia promotions, online, in-game activation, strategic messaging, and PR initiatives-Manage all publications of the Florida Panthers including all sponsorship and advertising content

-Hired to Direct all Marketing and PR efforts for launch of a new restaurant / lounge in Delray -Recognized by Boca Raton Magazine as "Best New Restaurant in Delray" in 2010- Developed a strategic group dining strategy that drove 30% of total restaurant sales

-Responsible for building the Macy's brand in Florida and Puerto Rico by creating events and publicity to promote Macy's unique position in each market. -Successfully drove sales through targeted events and supportive marketing for Men’s and Women’s Ready to Wear, Accessories, Kids, and Juniors departments throughout sixty-one stores.-Effectively managed a multi-million dollar budget and produced over 150 events per year. -Developed and implemented overall Marketing and PR strategy to develop brand awareness, build effective vendor relationships, and drive sales through key business initiatives.•Conceptualized and presented comprehensive events marketing proposals to vendors and publications to negotiate for co-op and added value advertising and event partnerships.-Utilized demographic information and merchandise selling data to strategically place events and directly impact sales to meet regional, store, and departmental revenue goals.

•Negotiated and maintained trade contracts for media placement for concerts and venue events. •Managed press relations between local / national media and tour management.•Secure meet and greet/interview opportunities with artists and performers to garner press opportunities and exposure in industry publications.•Developed and implemented comprehensive marketing strategy for launch of Beverly's Diamond Girls ( coordinate media coverage, auditions, image development, sponsor relations, uniform design, handbook policies).-