Booth & Booth: Spearheaded the digital reinvention of this prominent Italian jewellery retailer.Migrated to Shopify ensuring smooth service.Elevated SEO for increased visibility and traffic.Integrated with eBay and Amazon for extended reach.Designed custom promotion workflows to boost conversions.Dictated the design and aesthetic, enhancing the brand’s digital elegance.Developed the brand's distinctive photographic style.Under my leadership, Booth & Booth's online presence seamlessly mirrored its offline prestige.Elbaite: As Marketing Director for Australia's leading non-custodial crypto exchange:Launched a user-centric website.Garnered impressive ROI through paid media.Optimised SEO, capturing numerous search terms.Innovated with generative AI search on Bing and Google.Expanded the marketing team significantly.Influenced as a board and executive member, shaping product and strategy.At Elbaite, we continually adapted, navigating industry intricacies and upholding our vision.

Founder of independent multiple award winning agency spanning production to distribution. The Drum Recommends Member.Winner of 17 Awards spanning multiple creative, marketing and communications industries.Projects:-Social media branding & communications for Intuit. -Produce 'Ask The Expert' for Intuit QuickBooks across Facebook Live, YouTube Live, Twitter, Linkedin, Instagram and all major podcast platforms including Spotify and Google Podcasts.Previous projects:iProspect - Carat Diageo Paid Social. Strategy EMEA.Santa Monica Talent - SEO & Paid media training.Intuit-Revamped resource management & agency relationship.-In-housed all content production saving over £15m in agency costs.-All organic metric records broken several times within 12 months.-Provide best in class guidance for centralised and regional teams worldwide.-Refocused reporting towards hard metrics like subscriptions, trials and link clicks rather than impression based soft metrics like SOV.Services:1) Native & Programmatic ad buy across all social, digital & VOD2) ROI & ROAS Performance optimisation3) Dynamic Creative Production4) Reporting and Insight Analysis5) Video Production & Distribution6) Influencer Outreach7) Strategy Consultancy8) TV Programming*See Award section for Awards won*

GSD Board Member with a focus on training.About CANThe Conscious Advertising Network is a voluntary coalition of over 70 organisations set up to ensure that industry ethics catches up with the technology of modern advertising.In a nutshell, our mission is to stop advertising abuse, by highlighting the conscious choices advertisers and agencies can make to ensure good practice.Across all sectors of the advertising industry, modern technology has advanced so quickly that ethics haven't been able to keep up. We want to change that.Now more than ever, brands, agencies and adtech are perfectly placed to consciously change both the way they operate and the content they produce, resulting in communication that is better for all.That's why we developed a set of six manifestos, with the aim of getting their principles embedded in every UK agency brief. Together we can make a big difference.Anti ad-fraud - Ad-fraud should be eradicated.Diversity - The industry and content it produces should be as diverse as we are.Informed consent - Consent should be informed and people seen as active participants in their online experience.Hate speech - Hate speech should not be inadvertently funded by brands.Children's wellbeing - Advertising to children should be age appropriate, promote positive messaging and values and avoid glamorising negative behaviours.Mis/Disinformation - Advertisers must take the responsibility to ensure they don’t fund channels that fund fake news, click-bait and any intentionally misleading content.

Freeman of the City Livery Company. Joined the marketors with a mission to inspire the next generation of superstars in the industry and to help with charitable work.Charity work:EmbraceAbility - Overhaul strategic direction of fundraising in order to help caregivers in Cambodia look after disadvantaged and disabled children there. About The MarketorsThe Marketors was founded as a Guild in 1975 and we were granted our Letters Patent as a Livery company on 13th December 1977. Few of those who founded the Company are still with us and so under the auspices of the Heritage Committee it was decided to capture recollections of some senior Past masters as part of the oral history of the Company. The following videos were recorded on 21st January 2013.

I blog, I review, I tweet, I Stream, I Instagram. 126k followers onlineBlogging since 24th Feb 2005Vlogging/Video making since 13th June 2006Tweeting since May 2007#1 Parent Blogger online (Rise Parent Blogger Club)#1 Most Engaged Restaurant Food Instagrammer in UK - Iconosquare Influencer IndexTop 20 Parent Vlogger - Tots100#5 Most Followed Food Instagrammer in UK - Iconosquare Influencer Index#4 The Digital Marketing Show Power 100I have several partnerships with food brands, restaurants and tech companies.

Elbaite stood as Australia's leading non-custodial cryptocurrency exchange platform, presenting users with unparalleled control over their keys and tokens. As their Marketing Director, I helmed numerous initiatives to solidify our standing in a tightly regulated domestic landscape. Among our significant milestones were:The successful launch of an enhanced website tailored for user experience.Remarkable ROI figures achieved through strategic paid media campaigns.A substantial leap in SEO visibility, capturing thousands of new search terms while bolstering the strength of our established keywords.Pioneering our presence on Bing and incorporating generative AI search functionalities across both Google and Bing, ensuring a cutting-edge search experience for our users.My role extended beyond mere marketing. I was privileged to be a part of both the board and the executive management team, ensuring our core product offerings and website features resonated deeply with our users' expectations.Under my leadership, our marketing department witnessed growth, expanding from an initial 2 to a dynamic team of 7. Though we held ambitions of further expansion, certain industry constraints necessitated recalibration. Nonetheless, my time at Elbaite remains a testament to collaboration, innovation, and shared achievement.

Focused on powering prosperity for small and medium sized business owners. Responsible for award winning production, marketing and communications for Intuit and it’s brands, including Intuit QuickBooks, across social media platforms. Also responsible for online content production and influencer management.Award Wins:MUSE - 12 Award Wins - Race To Zero by Intuit QuickBooks:Platinum – StorytellingPlatinum – Live eventPlatinum – TikTokGold – Viral marketingGold - Financial ServicesGold – VideoGold – Social mediaGold – B2BGold – FacebookSilver – GovernmentSilver – SustainabilitySilver - EducationNYX Marcomms - 13 Award Wins - Race To Zero by Intuit QuickBooks:Grand - Facebook EngagementGrand - Social News & InformationGrand - Facebook PageGrand - Social Marketing / OtherGold - Social EducationalGold - TikTok PageGold - Social Public Service & ActivismGold - YouTube ChannelGold - Social Events & Live StreamingGold - Social ContentSilver - Social CampaignSilver - Social Influencer MarketingSilver - Social EngagementVega Digital Awards - 7 Award Wins - Race To Zero by Intuit QuickBooks:Corporate CommunicationsCulture & LifestyleExperimental / InnovativeInfluencer MarketingLive StreamingNews / InformationPublic Service / ActivismTikTok's end of year review - FeaturedCampaigns include:Ask The Expert - a daily live show to inspire small business owners#mademyday - an always on surprise and delight activation on TikTokCOP26, Race To Zero - transatlantic campaign to promote sustainability for small businesses across the world. #takingcareofbiz - TikTok campaign for small business owners reaching 3.2b views.#beyourownboss - TikTok pitching competition campaign which top trended twice.

Looking after the social media strategy for the Tesla Owners Group in the UK as part of the executive committee.

A key senior level role that fully utilises breadth of experience in team management and development across pivotal areas such as production, media buying, client engagement and community management, developing and delivering ROI enhancing campaigns and strategies and working with high profile clients including Allianz , Avis, Budget, Greene King IPA, Grunenthal, Hovis, INEOS, New Amsterdam Vodka, The Al Thani Collection, Volvo, Weber Grills, UN Climate Change & Comic Relief.Successes have continued in the company and include promotion from Marketing Director & Social Activationist to Director of Media, Optimisation and Video, development and leadership of a key department, media buying management for 200 countries and monthly billings of over £300,000.Demonstrates extensive multi-channel experience which includes Facebook, YouTube, Twitter, Instagram, GDN, Google paid search, VOD and Spotify as well as utilising vast programmatic exchange knowledge involving AppNexus, Rubicon and SpotX.Ensures media strategy and vendor partnering success, overseeing MCN, talent partners, DSPs & DMPs whilst maximising optimisation through SEO, SMO & DCO strategic and planning expertise.Thrives in the management and delivery of successful video productions, development and overseeing of high profile campaigns including a key Comic Relief campaign and a United Nations climate change campaign that became a top trending topic and recognition as a top 10 Facebook campaign and 2 Cannes Lions.Achieved countless success in the role, this has included the significant outperforming of digital media rates against Group M agencies and securing over 16 million Facebook views for Greene King IPA during a key Christmas 2015 campaign, this exceeded Sainsbury’s and John Lewis combined and managing client SEO strategy control for Hovis, Applied Photophysics and Hook'd, securing 20,000 live views for a Hovis event and achieving a significantly lower CPA for Avis Budget Group.

As one of the first YouTube Partners in the World, content has been a key focus of spare time. the Kwai Chi channel joined the Fullscreen multi channel network (MCN) - the largest independent network in the world - who handled brand partnershipsCore content topics on the Kwai Chi channel focus on reviews and travel

Consultant working with The Social Partners to deliver brand campaigns for SEAT

Side project to keep social media skills sharp by working with smaller brands on a consultancy basis

Restructured the existing social media department into a content & ideas rich team building on maximising traffic for clients which led to birth of SEO department. Worked closely with Digital Performance, PR, TV and Print teams to deliver maximum ROI for clients including V&A, Tate and Random House.Speaker @How to be an online trendsetter (Team London Bridge) 2012Social Media bootcamp (Ecotube) 2012Teacamp (Government digital) 2012Olympic Social media (Social media week) 2012Rise of Google+ (Social media week) 2012How to speak to bloggers (Social media week) 2012Facebook IPO (Social media week) 2012Social media in politics (Social media week) 2012Social Media integration (Social media week) 2012Facebook insight conference (Chinwag) 2011Guest blogger at b2bsocialmediaguide.comDirector of staff welfare.

First exposure of agency side marketing, the role utilised client side video production expertise whilst (building out from personal community management experience) working with Nokia, Ford and P&G on brand and launch campaigns

Started a department of one and grew to a team of 14 people creating up to 30 videos per day and looked after all company photography for the e-commerce site.