Ken Wall Email & Phone Number

North Carolina, United States

Raleigh-Durham-Chapel Hill Area

• Digital Strategy—Create digital marketing roadmap for www.evernorth.com; partner with UX, content, analytics, SEO, and engineering to implement digital strategy; generate monthly paid-owned media reports; establish.
• Project Management and Advising—Provide subject matter expertise for marketing directors and advisors as they undertake web-related projects
• Accomplishments—As of Q3, we’ve exceeded our 2022 goal for web traffic by 142% and doubled… Show more
• Accomplishments—As of Q3, we’ve exceeded our 2022 goal for web traffic by 142% and doubled users and views year-over-year Show less

Durham, North Carolina, United States

• Transformation Design— Selected by CEO to serve on digital transformation team; collaborated to create human-centered digital transformation strategy for 6,000-employee global research institute
• Communications and Change Management—Designed and facilitated workshops to identify areas of risk, need, and opportunity; evaluated feedback to inform enterprise-wide digital transformation strategy; presented weekly.
• Accomplishments—Submitted… Show more
• Accomplishments—Submitted recommended digital transformation strategy on time; earned unanimous executive team and board approval Show less

Durham, North Carolina, United States

• Team Leadership—Managed a blend of internal staff and vendors who comprised content, creative, SEO, and development teams
• Website Operations—Guided site maintenance and enhancements, content strategy, and data integrations; established processes for SEO and analytics reporting
• Project Management—Orchestrated site refresh in 2018, leading design and development teams to improve both user experience and operability
• Accomplishments—Increased users 63%, organic traffic 40%… Show more
• Accomplishments—Increased users 63%, organic traffic 40%, pageviews 23%; ranked ≥ 97% in Google Core Web Vitals Show less

Durham, North Carolina, United States

• Website Development—Co-led creation of new www.rti.org Drupal-based website; oversaw content team; contributed to competitor benchmarking, information architecture, user experience, site production
• Brand Strategy—Managed corporate video and digital annual report projects; coordinated tagline development and headquarters theming
• Project Management—Directed content and production aspects of client-facing projects such as research reports, animations, and… Show more
• Project Management—Directed content and production aspects of client-facing projects such as research reports, animations, and videos
• Accomplishments—Launched new, mobile-responsive website with 400+ unique landing pages and 19,000+ nodes overall Show less

Omaha, Nebraska, United States

• Website Support—Led development of web content for largest business unit
• Newsletter Editor—Increased distribution of technical publications while cutting costs by half
• Marketing Support—Created new catalog of collateral and led conversion to digital proposal and qualifications materials

• Business news content—conducted 1,400+ interviews and published 1,200+ articles covering local and national industry trends

Master Of Science - Ms, Digital Audience Strategy, 4.0

Bachelor Of Science (B.S.), Major In Communications/Journalism, Pr & Advertising Emphasis; Minor In Political Science