Experienced Digital Strategy and Customer Analytics Leader with a strong track record in successful Agency and in house data analysis, e commerce marketing, online analytics, digital strategy, website creation, product development, social media, mobile marketing and team building. Successful implementation of online marketing and communication strategies with strong conversion rates achieving both customer targets and revenue growth. Proven expertise in raising brand awareness and customer acquisition. Evidence based digital strategy via web analytics, demographics, Web 2.0 business trends and opportunities. Highly knowledgeable about all aspects of ecommerce and word of mouth strategy and tracking results. Excel at team building and obtaining stakeholder participation.Clients include AARP, Health and Human Services (HHS), Centers for Medicare and Medicaid Services (CMS), Inter-American Foundation (IAF), Disaster Accountability Project, and SmartResponse.org.

Optimized the exchange of data and campaign testing and iteration of ETL's used to improve the data exchange and campaign results of data partners including AARP, NY Life, Expedia, and Hilton.Grew the testing and iteration of Adobe Audience Manager and Adobe Data Workbench to grow the data exchange capabilities and campaign results of data partners including AARP, NY Life, Expedia, and Hilton.Optimization of SalesForce Audience Manager and Data Studios to improve the data exchange and campaign results of data partners including AARP, NY Life, Expedia, and Hilton.Iterated on Omni-channel campaign performance and results across multiple channels such as Search, Email and Social.Provided multichannel campaign reporting and automation across platforms including Adobe, Google, Salesforce.Identified and optimized on Omni-channel customer and member journeys improving results across multiple platforms including Adobe, Google, Salesforce.Aligned and improved the data connectivity for a variety of forward facing campaigns such as Search, Email and Social.

Experienced Digital Strategy and Customer Analytics Leader with a strong track record in successful Agency marketing, data analysis, digital strategy, website creation, product development, social media, mobile marketing and team building. Successful implementation of online marketing and communication strategies with strong conversion rates achieving both customer targets and revenue growth. Proven expertise in raising brand awareness and customer acquisition. Evidence based digital strategy via web analytics, demographics, Web 2.0 business trends and opportunities. Highly knowledgeable about all aspects of ecommerce and word of mouth strategy and tracking results. Excel at team building and obtaining stakeholder participation.Bringing comprehensive digital strategy and analytices to clients including Alnylam, Infegy, Resolve, Covidien, Becton Dickenson, P&G Olestra, P&G Tide Coldwater, Johns Hopkins Center for a livable future and Kennedy Krieger Institute.

ECOMMERCE EXECUTIVEExperienced eCommerce Professional with a strong track record in driving business through profitable online marketing strategies. Proven expertise in researching competitors and new Web 2.0 business trends. Excel at applying strategy to increase traffic, usability, customer satisfaction and net revenues. Highly knowledgeable about ecommerce best practices from B2C perspective including: customer acquisition and retention, product catalogs, shopping cart conversions, payment methods and compliance, security, and social media. Skilled at tracking and qualifying P/L results, in particular with online technology. Developed and maintained budgets and P/L with bottom line responsibility. Excel at building relationships with stake holders. • Developing/Executing Strategy • Executing Competitor Analysis• Managing Best Practices • Growing Traffic and Revenue • Improving User Experience• Managing the Brand