My main focus was in Google AdWords & Facebook advertising for the company. There were 4 accounts handled by me: DIY Printing Supply, 123Cheese Amusement, My Bulk Print & Printcious Gifts. I would need to create campaigns based on the company’s upcoming promotional offers and important festivals like, Valentines, MyCyberSales, Cyber Monday, Black Friday, 11/11, Christmas, etc.Occasionally, I do plan for the content posting for Facebook. I believe that a great post should be able to link both the product/service with the trend. Ride the trend to build your brand. Moreover, I would also create contests to incite the user engagements with the posts, thus building brand awareness and traffic to the website.Besides than that, I had been involving in Wordpress management as well. I would need to update the Wordpress interface by enhancing the UI/UX and also install necessary plugins for the websites. Also, I would write some blog posts and boost with Facebook to garner user’s interests and thus bringing traffic to the website.Last but not least, I had been doing SEO for Printcious Gifts as well. I would need to reevaluate the company’s ranking & content using Moz Tool, suggest suitable keywords for each page, and rewrite the title tag, meta description and content. Besides, I also did some offpage link building as well.

My job scope did not limit myself to campaign creation, but also devising & planning online strategy for corporate or small business. My focus was mainly on PPC campaigns (Google AdWords, Facebook) and I had been monitoring the online PPC campaigns on daily basis, in order to meet with client's objectives and budget.Studying client’s industry, objectives and goals was crucial as I was responsible in driving traffic to client's website ad eventually earning sales and leads for them. I had been collaborating closely with various team members, internally and externally, to ensure that the most appropriate methods and skills were implemented to solve my client's problem, hence achieving their objectives.As the Assistant Digital Manager, I helped to devise plans for team's growth and plotting sheets to keep track on ad spend, accounts activation, team performance and other ad hoc tasks. Every week, I would call for a team meeting to undermine the issues faced by my teammates and provide them reasonable solutions. Besides that should a problem arise, be in on client's side or internally, I would immediately call for team meeting or cross department meeting to solve the problem.My communication did not limit myself within the company only but with Google Channel SEA Support as well. Occasionally we had meetings with representative from Google to seek for the best practices for PPC Campaigns. As our company is one of the Google Premier Partners in Malaysia, my responsible was to keep track of the campaigns' progress, communicate with Google Support and report directly to CEO and directors of Nexus to achieve the KPI set by Google every quarter.

My current job scope does not limit myself to campaign creation, but also devising & planning online strategy for corporate or small business. My current focus is mainly on PPC campaigns (Google AdWords, Facebook) and I'll be monitoring the online PPC campaigns on daily basis, in order to meet with client's objectives and budget management.Studying client’s industry, objectives and goals is crucial as I'll be responsible in driving traffic to client's website ad eventually earning sales and leads for them. I will be collaborating closely with various team members, internally and externally, to ensure that the most appropriate methods and skills are implemented to solve my client's problem, hence achieving their objectives.

With the globalization of Internet, Online Advertising has much opportunity for both consumer and business market. My job is to partner with Google and to help clients in advertising through Google Search Network, Google Display Network, YouTube. Besides that, we've also partnered with Yahoo & Bing. Furthermore, I've got my chance to explore in Facebook advertising as well. I've received certifications from Google in AdWords Advertising Fundamentals, Advanced Search & Advanced Display. During my working journey, I've learned much in project planning, budgeting, campaign planning, copy writing and client servicing. Besides that, I've also studied on the consumer searching behaviour, the keywords & market searching trend in Google. Other than that, we've been dealing with third party in helping us to create API for Google AdWords.