# Fully responsible for Mainland business by tailoring business plan and managing communications with shareholders and partners.Partnership & Business Development, Management Business strategies and prospecting. Develop go-to-market plans with partners that lead to strong demand for licensed services. Follow through to completion of the sales/negotiation process – deal requisition/modification processing, credit information, contract processing, other documents required by… Show more # Fully responsible for Mainland business by tailoring business plan and managing communications with shareholders and partners.Partnership & Business Development, Management Business strategies and prospecting. Develop go-to-market plans with partners that lead to strong demand for licensed services. Follow through to completion of the sales/negotiation process – deal requisition/modification processing, credit information, contract processing, other documents required by Finance, Legal, Business Affairs or other Departments within the company. Process Account Receivable Ageing Reports and pursue Submission Royalty Reports and payments, if necessary.Brand Assurance Ensure compliance and approval for product development, marketing and community assets, and general use of intellectual property per licensor branding and legal guidelines. Track and follow up and communicate all aspects of guidelines and approvals internally and externally while maintaining and growing close, professional relationships with partners. Follow up with licensees to ensure timely submission of products for BA. Show less

Brand and Marketing Development. Set up marketing and brand development strategy and roadmap. Lead Brand , New Media , PR, ticketing and visual content teams to build brand awareness and reputation , as well as the tactical communication plans to capitalize on marketing opportunity. Set up the measurement of marketing performance to monitor the result and provide solutions to a further improvement. Manage and monitor digital media buy plans and allocate the budget wisely to… Show more Brand and Marketing Development. Set up marketing and brand development strategy and roadmap. Lead Brand , New Media , PR, ticketing and visual content teams to build brand awareness and reputation , as well as the tactical communication plans to capitalize on marketing opportunity. Set up the measurement of marketing performance to monitor the result and provide solutions to a further improvement. Manage and monitor digital media buy plans and allocate the budget wisely to where can maximize the returns and performance.. In-depth industry study and competitor analysis to position brand & its promotion storyline.. Manage the PR and Brand campaigns successfully launch & to a good result.. Ticket sales plan and giveaway management. Visual content management and set up brand licensing policy . Set up brand identification system to increase brand exposure and preference. Conduct research and evaluation of vendor solution , manage the relationship. Execute integrated online and offline ,SEM , advertising , public relation during the process of event . Show less

Partership & Business Development. Generate parnership and BD stategy and roadmap , set up short and long term plan to reach the goals.. Build and maintain relationships with new business partners at a senior level, maximize value and growth potential through effective account management. Understand the hot issues and new developments in due industry , learn and know what client needs , and integrate our product and content into a total solution to address client's concern… Show more Partership & Business Development. Generate parnership and BD stategy and roadmap , set up short and long term plan to reach the goals.. Build and maintain relationships with new business partners at a senior level, maximize value and growth potential through effective account management. Understand the hot issues and new developments in due industry , learn and know what client needs , and integrate our product and content into a total solution to address client's concern. Implement new business development and group formulation , financial analysis , contract draft , check and negotiation. Work closely accross departments and set up ladder plan to give a timly delivery. Facilitate follow-ups and provide rollup reporting to customers.. Analyze and competition and market trends , and come up with new approach to drive revenues. Create IP management handbook and identify and valueable assets , as well as its potential commerical value. Coach and educate teams the knowledge of IP contents and what we own to extend our business ranges under standardlization .. Create tailor made contents to maximize the benefits from certain customer Show less

• Manage customer relationship,support client entertainment & building of key relationships.• Schedule sales meeting ,present and pitch clients for partnerships in media & commercial .• Create reports on partnership assessment & opportunity analysis.• Secure successful partnership agreements,manage negotiation process to a good result .• Generate sales targets,pipeline and lead generation.• Add client leads into communication channels to evaluate production feature and… Show more • Manage customer relationship,support client entertainment & building of key relationships.• Schedule sales meeting ,present and pitch clients for partnerships in media & commercial .• Create reports on partnership assessment & opportunity analysis.• Secure successful partnership agreements,manage negotiation process to a good result .• Generate sales targets,pipeline and lead generation.• Add client leads into communication channels to evaluate production feature and opportunities.• Engage investors and explore commercial opportunity. • Maintain an active database of clients with proper notes following each meeting ,including feedback learnt , budget to spend , concerns & opportunities. Show less

Full sales & marketing management including plan of budgets , forecast and KPI Target .Manage sales and marketing force to achieve sales and distribution growth target . Manage portfolio selling to all channels to maximum scale & synergy in branding and retail market.Sales & Marketing Planning & Management1.Lead the team to formulate winning brand strategy to build market leadership .2.Develop and execute the tactical annual marketing plan using the guidance of the strategic… Show more Full sales & marketing management including plan of budgets , forecast and KPI Target .Manage sales and marketing force to achieve sales and distribution growth target . Manage portfolio selling to all channels to maximum scale & synergy in branding and retail market.Sales & Marketing Planning & Management1.Lead the team to formulate winning brand strategy to build market leadership .2.Develop and execute the tactical annual marketing plan using the guidance of the strategic plan.3.Participate in sales incentive scheme to ensure alignment to established marketing strategy.4.Monitor all related projects to ensure alignment with corporate strategic directions and values.5.Responsible in analyzing market trends and consumer insights to identify business opportunity within the product categories.6.Create and direct annual communications, research , and public relations plans to support the strategic marketing plan .Brand Development ( Picasso Art Collection )Drive and maintain high growth of the brand while ensuring the best customer experience is delivered.Monitor the output of the brand product strategies & marketing communication ensuring business strategies are formulated and executed effectively.Licensing Management1. Manage the day-to-day relationships with licensors .2. Identify,qualify & contract new licensors to develop and grow business opportunities3. Monitor industry trend,rules,performance  Compliance & Commercial Ownership1.Represent the company as a general ambassador. Uphold professional business gravitas both internally and externally .2.Adhere to the company’s commercial guidelines for selling and assist in the management of financial performance of the customer base.Account : FMCG Uni-President / Master Kong Group/ Heineken / Kingston / Ovaltine /Retail Family Mart / 7-Eleven / C-store / uSmile /Master Kong Chef’s table / Dicos / YHDIndustry Bank of Communications / China Telecom / BNP Paribas / Singtel Show less

During the 3-year-gap, I was acting as a freelance project manager to control all project occurrence in mainland for US customers , including project planning ,business proposal ,product development ,and supplier quality controlling ,relevant testing & audit arrangement and supervising. I went traveling while completing my jobs across over 30 different countries and areas. A convincing performance leads to a long-term cooperation .Customer : American Recreational Products (ARP &… Show more During the 3-year-gap, I was acting as a freelance project manager to control all project occurrence in mainland for US customers , including project planning ,business proposal ,product development ,and supplier quality controlling ,relevant testing & audit arrangement and supervising. I went traveling while completing my jobs across over 30 different countries and areas. A convincing performance leads to a long-term cooperation .Customer : American Recreational Products (ARP & CRP) / the Sportsman's Guide Show less

Direct and coordinate critical processes related to business planning, marketing plans, portfolio management and development, market research ,new product launches ,business performance tracking and multi-channel marketing.Sales & Marketing Planning, Target & CR management 1.Set up short and long term sales planning, identify business opportunities in the key accounts national wide and mange these projects2.Design programs mechanics by collecting & analyzing internal and… Show more Direct and coordinate critical processes related to business planning, marketing plans, portfolio management and development, market research ,new product launches ,business performance tracking and multi-channel marketing.Sales & Marketing Planning, Target & CR management 1.Set up short and long term sales planning, identify business opportunities in the key accounts national wide and mange these projects2.Design programs mechanics by collecting & analyzing internal and external data, structuring sales projections aiming to deliver the best result to customers and consumers. 3.Establish priorities for all activities and periodically report progress as per agreed timeline with division head and Asia Pacific4.Develop and execute the business plan to translate the identified opportunities into business results among these accounts with regional team 5.Track and monitor account performance. Develop and implement strategies for effective merchandising,Continuously monitor the active competitors with covered accounts and channels6.Analyze brand equity situation in the markets and propose strategy evolution.7.Analyze market trends and potentials in order to recommend sales promotions and distributions with a thoughtful plan .8.Implement category strategies based on consumer/shopper insights and competitive threats , brand issues and opportunities.9.Work closely with other departments for market landscape analysis, portforlio expansion ,business plan, media innovation ,product innovation ,brand entertainment and campaign.Major Customer :Retailer the Sports Authority / Fred Meyer / Target/ Kohl’s/ Canadian Tire / Loblaws / the Sportsman’s Guide / Bed , Bath and Beyond / Tesco / Sainsbury / Bells / BelkWholesaler American Recreation Product / Kelty / Sierra Design / Ultimate Direction / Show less