Sam Kwan
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Sam Kwan Email & Phone Number

Director of Sales and Licensing at Licensing Matters Global
Location: Changning District, Shanghai, China 8 work roles 1 school
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Current company
Role
Director of Sales and Licensing
Location
Changning District, Shanghai, China
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Sam Kwan is listed as Director of Sales and Licensing at Licensing Matters Global, a with 5 employees, based in Changning District, Shanghai, China. AeroLeads shows a matched LinkedIn profile for Sam Kwan.

Sam Kwan previously worked as Director of Sales & Licensing at Licensing Matters Global and Head Of Marketing at Rebel Fighting Championship. Sam Kwan holds Bachelor'S Degree, Political Science & International Relations from University Of Liverpool.

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Licensing Matters Global

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About Sam Kwan

Senior level Business and Branding management professional with proven track record in delivering commercial results, advancing brand equity and market penetration. More than 18 years of leadership experience in retail, consumerable , sports and entertainment commercialization and brand marketing .

Listed skills include Business Strategy, Business Development, Operations Management, Retail, and 13 others.

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Licensing Matters Global
Licensing Matters Global
Director of Sales and Licensing
Shanghai, Shanghai, China
Employees
5
AeroLeads page
8 roles

Sam Kwan work experience

A career timeline built from the work history available for this profile.

Director Of Sales & Licensing

Current

Shanghai City, China

# Fully responsible for Mainland business by tailoring business plan and managing communications with shareholders and partners.Partnership & Business Development, Management Business strategies and prospecting. Develop go-to-market plans with partners that lead to strong demand for licensed services. Follow through to completion of the sales/negotiation process – deal requisition/modification processing, credit information, contract processing, other documents required by… Show more # Fully responsible for Mainland business by tailoring business plan and managing communications with shareholders and partners.Partnership & Business Development, Management Business strategies and prospecting. Develop go-to-market plans with partners that lead to strong demand for licensed services. Follow through to completion of the sales/negotiation process – deal requisition/modification processing, credit information, contract processing, other documents required by Finance, Legal, Business Affairs or other Departments within the company. Process Account Receivable Ageing Reports and pursue Submission Royalty Reports and payments, if necessary.Brand Assurance Ensure compliance and approval for product development, marketing and community assets, and general use of intellectual property per licensor branding and legal guidelines. Track and follow up and communicate all aspects of guidelines and approvals internally and externally while maintaining and growing close, professional relationships with partners. Follow up with licensees to ensure timely submission of products for BA. Show less

Oct 2018 - Present

Head Of Marketing

Rebel Fighting Championship

Shanghai City, China

Brand and Marketing Development. Set up marketing and brand development strategy and roadmap. Lead Brand , New Media , PR, ticketing and visual content teams to build brand awareness and reputation , as well as the tactical communication plans to capitalize on marketing opportunity. Set up the measurement of marketing performance to monitor the result and provide solutions to a further improvement. Manage and monitor digital media buy plans and allocate the budget wisely to… Show more Brand and Marketing Development. Set up marketing and brand development strategy and roadmap. Lead Brand , New Media , PR, ticketing and visual content teams to build brand awareness and reputation , as well as the tactical communication plans to capitalize on marketing opportunity. Set up the measurement of marketing performance to monitor the result and provide solutions to a further improvement. Manage and monitor digital media buy plans and allocate the budget wisely to where can maximize the returns and performance.. In-depth industry study and competitor analysis to position brand & its promotion storyline.. Manage the PR and Brand campaigns successfully launch & to a good result.. Ticket sales plan and giveaway management. Visual content management and set up brand licensing policy . Set up brand identification system to increase brand exposure and preference. Conduct research and evaluation of vendor solution , manage the relationship. Execute integrated online and offline ,SEM , advertising , public relation during the process of event . Show less

Apr 2018 - Aug 2018

Head Of Partnerships

Rebel Fighting Championship

Shanghai City, China

Partership & Business Development. Generate parnership and BD stategy and roadmap , set up short and long term plan to reach the goals.. Build and maintain relationships with new business partners at a senior level, maximize value and growth potential through effective account management. Understand the hot issues and new developments in due industry , learn and know what client needs , and integrate our product and content into a total solution to address client's concern… Show more Partership & Business Development. Generate parnership and BD stategy and roadmap , set up short and long term plan to reach the goals.. Build and maintain relationships with new business partners at a senior level, maximize value and growth potential through effective account management. Understand the hot issues and new developments in due industry , learn and know what client needs , and integrate our product and content into a total solution to address client's concern. Implement new business development and group formulation , financial analysis , contract draft , check and negotiation. Work closely accross departments and set up ladder plan to give a timly delivery. Facilitate follow-ups and provide rollup reporting to customers.. Analyze and competition and market trends , and come up with new approach to drive revenues. Create IP management handbook and identify and valueable assets , as well as its potential commerical value. Coach and educate teams the knowledge of IP contents and what we own to extend our business ranges under standardlization .. Create tailor made contents to maximize the benefits from certain customer Show less

Sep 2017 - Aug 2018

Partnership & Licensing Director | Integrated Commercial Strategy & Solution

Shanghai City, China

• Manage customer relationship,support client entertainment & building of key relationships.• Schedule sales meeting ,present and pitch clients for partnerships in media & commercial .• Create reports on partnership assessment & opportunity analysis.• Secure successful partnership agreements,manage negotiation process to a good result .• Generate sales targets,pipeline and lead generation.• Add client leads into communication channels to evaluate production feature and… Show more • Manage customer relationship,support client entertainment & building of key relationships.• Schedule sales meeting ,present and pitch clients for partnerships in media & commercial .• Create reports on partnership assessment & opportunity analysis.• Secure successful partnership agreements,manage negotiation process to a good result .• Generate sales targets,pipeline and lead generation.• Add client leads into communication channels to evaluate production feature and opportunities.• Engage investors and explore commercial opportunity. • Maintain an active database of clients with proper notes following each meeting ,including feedback learnt , budget to spend , concerns & opportunities. Show less

Dec 2016 - Sep 2017

Sales Director | Business Strategy | Marketing Solution

Shanghai Grand Trade Co.,Ltd

Shanghai

Full sales & marketing management including plan of budgets , forecast and KPI Target .Manage sales and marketing force to achieve sales and distribution growth target . Manage portfolio selling to all channels to maximum scale & synergy in branding and retail market.Sales & Marketing Planning & Management1.Lead the team to formulate winning brand strategy to build market leadership .2.Develop and execute the tactical annual marketing plan using the guidance of the strategic… Show more Full sales & marketing management including plan of budgets , forecast and KPI Target .Manage sales and marketing force to achieve sales and distribution growth target . Manage portfolio selling to all channels to maximum scale & synergy in branding and retail market.Sales & Marketing Planning & Management1.Lead the team to formulate winning brand strategy to build market leadership .2.Develop and execute the tactical annual marketing plan using the guidance of the strategic plan.3.Participate in sales incentive scheme to ensure alignment to established marketing strategy.4.Monitor all related projects to ensure alignment with corporate strategic directions and values.5.Responsible in analyzing market trends and consumer insights to identify business opportunity within the product categories.6.Create and direct annual communications, research , and public relations plans to support the strategic marketing plan .Brand Development ( Picasso Art Collection )Drive and maintain high growth of the brand while ensuring the best customer experience is delivered.Monitor the output of the brand product strategies & marketing communication ensuring business strategies are formulated and executed effectively.Licensing Management1. Manage the day-to-day relationships with licensors .2. Identify,qualify & contract new licensors to develop and grow business opportunities3. Monitor industry trend,rules,performance  Compliance & Commercial Ownership1.Represent the company as a general ambassador. Uphold professional business gravitas both internally and externally .2.Adhere to the company’s commercial guidelines for selling and assist in the management of financial performance of the customer base.Account : FMCG Uni-President / Master Kong Group/ Heineken / Kingston / Ovaltine /Retail Family Mart / 7-Eleven / C-store / uSmile /Master Kong Chef’s table / Dicos / YHDIndustry Bank of Communications / China Telecom / BNP Paribas / Singtel Show less

Dec 2012 - Dec 2016

Project Cordinator Freelance

Shanghai

During the 3-year-gap, I was acting as a freelance project manager to control all project occurrence in mainland for US customers , including project planning ,business proposal ,product development ,and supplier quality controlling ,relevant testing & audit arrangement and supervising. I went traveling while completing my jobs across over 30 different countries and areas. A convincing performance leads to a long-term cooperation .Customer : American Recreational Products (ARP &… Show more During the 3-year-gap, I was acting as a freelance project manager to control all project occurrence in mainland for US customers , including project planning ,business proposal ,product development ,and supplier quality controlling ,relevant testing & audit arrangement and supervising. I went traveling while completing my jobs across over 30 different countries and areas. A convincing performance leads to a long-term cooperation .Customer : American Recreational Products (ARP & CRP) / the Sportsman's Guide Show less

Oct 2009 - Nov 2012

Division Manager (Hardline)

Shanghai

Direct and coordinate critical processes related to business planning, marketing plans, portfolio management and development, market research ,new product launches ,business performance tracking and multi-channel marketing.Sales & Marketing Planning, Target & CR management 1.Set up short and long term sales planning, identify business opportunities in the key accounts national wide and mange these projects2.Design programs mechanics by collecting & analyzing internal and… Show more Direct and coordinate critical processes related to business planning, marketing plans, portfolio management and development, market research ,new product launches ,business performance tracking and multi-channel marketing.Sales & Marketing Planning, Target & CR management 1.Set up short and long term sales planning, identify business opportunities in the key accounts national wide and mange these projects2.Design programs mechanics by collecting & analyzing internal and external data, structuring sales projections aiming to deliver the best result to customers and consumers. 3.Establish priorities for all activities and periodically report progress as per agreed timeline with division head and Asia Pacific4.Develop and execute the business plan to translate the identified opportunities into business results among these accounts with regional team 5.Track and monitor account performance. Develop and implement strategies for effective merchandising,Continuously monitor the active competitors with covered accounts and channels6.Analyze brand equity situation in the markets and propose strategy evolution.7.Analyze market trends and potentials in order to recommend sales promotions and distributions with a thoughtful plan .8.Implement category strategies based on consumer/shopper insights and competitive threats , brand issues and opportunities.9.Work closely with other departments for market landscape analysis, portforlio expansion ,business plan, media innovation ,product innovation ,brand entertainment and campaign.Major Customer :Retailer the Sports Authority / Fred Meyer / Target/ Kohl’s/ Canadian Tire / Loblaws / the Sportsman’s Guide / Bed , Bath and Beyond / Tesco / Sainsbury / Bells / BelkWholesaler American Recreation Product / Kelty / Sierra Design / Ultimate Direction / Show less

May 2002 - Aug 2009
Team & coworkers

Colleagues at Licensing Matters Global

Other employees you can reach at licensingmattersglobal.com. View company contacts for 5 employees →

1 education record

Sam Kwan education

FAQ

Frequently asked questions about Sam Kwan

Quick answers generated from the profile data available on this page.

What company does Sam Kwan work for?

Sam Kwan works for Licensing Matters Global.

What is Sam Kwan's role at Licensing Matters Global?

Sam Kwan is listed as Director of Sales and Licensing at Licensing Matters Global.

Where is Sam Kwan based?

Sam Kwan is based in Changning District, Shanghai, China while working with Licensing Matters Global.

What companies has Sam Kwan worked for?

Sam Kwan has worked for Licensing Matters Global, Rebel Fighting Championship, Mailman, Shanghai Grand Trade Co.,Ltd, and Sportsman'S Guide.

Who are Sam Kwan's colleagues at Licensing Matters Global?

Sam Kwan's colleagues at Licensing Matters Global include Joseph Von Helen, David Kramer, and Morag Beattie.

How can I contact Sam Kwan?

You can use AeroLeads to view verified contact signals for Sam Kwan at Licensing Matters Global, including work email, phone, and LinkedIn data when available.

What schools did Sam Kwan attend?

Sam Kwan holds Bachelor'S Degree, Political Science & International Relations from University Of Liverpool.

What skills is Sam Kwan known for?

Sam Kwan is listed with skills including Business Strategy, Business Development, Operations Management, Retail, Cross Functional Team Leadership, Supply Chain Management, Production Planning, and Creative Solutions.

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