Kwasa Mathis

Kwasa Mathis Email and Phone Number

Director of Marketing and Growth @ WURD Radio
Philadelphia, PA, US
Kwasa Mathis's Location
Greater Philadelphia, United States, United States
Kwasa Mathis's Contact Details

Kwasa Mathis personal email

About Kwasa Mathis

My name is Kwasa Mathis and I am a graduate of Hampton University with a degree in, Broadcast Journalism and a minor in Political Science. I am interested in television, film and radio/music production.I am a hard worker and fully dedicated to whatever it is that I am doing. My experience includes working at my college radio station, WHOV 88.1 FM, reporting on air, and being a producer. I was also part of CBE: Center of Broadcast Excellence at the Scripps Howard School of Journalism and Communications. In this program, students are given the opportunity to operate television studio equipment, direct television/news programs, and learn about television news rooms. Also, during the summer of 2008 I had the pleasure of interning with WHRO (PBS) in Norfolk, VA where I received first hand knowledge and experience in radio and television production, editing, and directing. I’ve worked at NBC Universal in the Page Program where I conducted studio tours and had the ability to go on assignment with the different facets of the company. In the Page Program, I had the opportunity to be the Guest Relations Coordinator where I coordinated positions for shows such as The Marriage Ref and I have also coordinated video shoots for NBC’s Diversity Groups. I also worked with the Global Media department of NBC where I helped to book studios, coordinated the calendars, directed high profile guests to their destinations, and updated billing reports.I was also a Digital Project Manager at TMP World Wide where I was responsible for the management and delivery of projects through all stages of the development cycle. I liaised with several teams all while making sure that projects remained on schedule, within scope, and within budget.Currently, I am the Director of Marketing and Growth at WURD Radio and prior to that, the Digital Media Manager and Morning Drive Producer for the station, which is the only Black-owned and operated station in Pennsylvania and one of only a few in the country. Most recently, I completed the Lenfest Constellation News Leadership Initiative Fellowship for the 2022-2023 season.

Kwasa Mathis's Current Company Details
WURD Radio

Wurd Radio

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Director of Marketing and Growth
Philadelphia, PA, US
Kwasa Mathis Work Experience Details
  • Wurd Radio
    Director Of Marketing And Growth
    Wurd Radio
    Philadelphia, Pa, Us
    View
  • Wurd Radio
    Director Of Marketing & Growth
    Wurd Radio Mar 2023 - Present
    Philadelphia, Pennsylvania, Us
    • Identify new audiences and contribute to the development of strategies and products to engage them• Supervise the creative team responsible for station promotions, events, membership, marketing, merchandise, social media, and graphic design• Make data-driven recommendations to executive leadership that increase station performance, community engagement, revenue opportunities, and cost savings• Ensure the timely delivery of marketing and promotional assets and create processes that streamline requests and production of deliverables• Manage the posting and optimization of content on WURD websites (wurdradio.com, ecowurd.com, wurdworks.com), social media, and other digital platforms• Oversee execution of the WURD Radio newsletter and development of the newsletter as a driver of audience growth• Oversee WURD’s merchandise strategies and inventory management; work with Business Manager to ensure performance of payment platforms • Ensure that WURD’s visual brand is consistent across digital platforms, event marketing and signage, programming assets, and merchandise• Manage a suite of marketing technology tools including Google Analytics, Salesforce, WordPress, Mailchimp, Asana, Canva, social media accounts and management tools, and payment applications; make recommendations for the adoption of new technologies based on business needs• Work closely with the Sales Director to provide the sales team with data that demonstrates the effectiveness of advertising campaigns as well as develop strategies to increase key metrics that incentivize larger media buys• Work closely with the Program and News Director to assess on-air and digital content performance and strategically repurpose and amplify content to catch and keep the interest of WURD’s desired target audiences• Work closely with the Creative and Production Director to ensure that station events and initiatives are reflected across radio, social media, newsletter, website, and other platforms
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  • Wurd Radio
    Digital Media Manager/Morning Drive Producer
    Wurd Radio Feb 2017 - Apr 2023
    Philadelphia, Pennsylvania, Us
    Morning Show Producer/Board Operator • Work with show host in planning and producing live and/or pre-recorded radio shows• Assist in generating ideas and research those ideas for broadcast• Schedule and book guests for on-air and pre-recorded interviews• Fill-in/co-host• Commercial voice talent• Interact with listeners through social media• Work as board operator for live on air shows, answer caller lines, and follow program logs• Assist with post production editing for podcasts and soundbitesDigital Media Manager• Extend WURD’s digital reach and visibility for Philadelphia’s Black community• Daily management of the station’s webpage, social media sites, and digital products (included, but not limited to YouTube, SoundCloud, mobile app management, Shopify, Printful, PayPal, Stripe, Eventbrite, etc.)• Analytic reporting of digital products and webpage• Interface with sales team, contractors, vendors, developers, and other leased workers to maintain webpage and digital products• Minor copy editing• Implementation and training on station processes for record keeping and best practices
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  • Tmp Worldwide
    Digital Project Manager
    Tmp Worldwide Apr 2014 - Jun 2017
    New York, Ny, Us
    • Responsible for the management and delivery of projects through all stages of the development cycle• Prioritize projects and ensure consistency with client/corporate strategies• Book resources for projects with the Head of Traffic• Manages internal relationships including liaising with other departments and suppliers• Works with Client Service to ensure budgets are fully defined and explained to clients• Ensure that all project requirements and/or objectives are correctly gathered, understood and properly translated into a solution• Track project status and provide relevant communications and updates• Develop and maintain relevant documentation• Mentor and develop other Project Managers to share knowledge and provide support• Manage project budget and provide deliverables to real-time deadlines
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  • Fiserv
    Customer Service Representative I
    Fiserv Oct 2013 - Apr 2014
    Milwaukee, Wisconsin, Us
    • Process life insurance for beneficiaries• Maintain excellent levels of customer service in a high volume call center• Uphold the company’s standard of security for all account holders• Problem solve and provide solutions to account holders’ questions and concerns
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  • Target
    Team Lead
    Target Dec 2010 - Sep 2013
    Minneapolis, Mn, Us
    Target Café Team Leader • Managed a team of up to 10 team members• Interviewed potential applicants• Maintained all data and paperwork in accordance with Food Safety Laws• Coordinated all team members’ responsibilitiesGuest Service Team Member • Handled all monetary forms • Guest service and food service attendant• Maintained levels of high customer service
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  • Raaw Entertainment Studios
    Program Coordinator/Associate Producer (Freelance)
    Raaw Entertainment Studios Aug 2010 - Oct 2010
    • Coordinated show proposals by working with the development and production teams• Set up production schedules• Performed site scouting and research for television programs
  • Nbc Universal
    East Coast Page Program
    Nbc Universal May 2009 - May 2010
    New York City, Ny, Us
    Production Coordinator for Global Media • Scheduled studio space and crew for MSNBC, CNBC, and NBC Programs • Acted as a liaison between NBC and on-air talent• Updated Billing ReportsExecutive Assistant • Answered phones and directed high call volumes for an NBC producer • Maintained the producer’s calendarProduction Coordinator/Assistant for NBC’s Affinity Groups• Coordinated video shoots for NBC’s Diversity Groups• Liaison between the video crew and the event managers• Liaison between the video crew and on camera talentGuest Relations Coordinator for East Coast Page Program • Managed Pages to ensure tour operation ran smoothly as well as trouble shoot and facilitated malfunctions on tour• Liaison between Pages and managers• Coordinated Pages for the show, Marriage Ref. Page Program • Conducted studio tours and facilitated audience services for Late Night With Jimmy Fallon, Dr. Oz, and Saturday Night Live• Handled ticketing call service system and assisted in customer care with ticketing information• Member of DIG: Diversity Initiative Group
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  • Whov 88.1 Fm
    On-Air Radio Announcer
    Whov 88.1 Fm Oct 2006 - May 2009
    On-Air Announcer • Operated the sound board• Operated computer, minidisk players, and cd players for on air distribution• Recorded and Edited with Cool Edit Pro• Directed high profile guests to proper departments
  • Whro
    Production Assistant Intern
    Whro May 2008 - Jul 2008
    Norfolk, Va, Us
    • Compiled topics for shows and guest information for What Matters, Hear Say, and Another View • Wrote first draft scripts for packages• Operated telephone board for radio show, Hear Say• Worked with Final Cut Pro
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  • Cvs Caremark Corporation
    Certified Photo Technician
    Cvs Caremark Corporation Mar 2003 - Aug 2007
    Woonsocket, Ri, Us
    • Developed digital and non-digital film in one hour • Assisted pharmacy techs w/ distribution and sale of prescription medication• Customer Service• Operated cash register and used all monetary forms
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Kwasa Mathis Skills

Editing Radio Final Cut Pro Broadcast Television Video Film Documentaries Sound Radio Producing Directing

Kwasa Mathis Education Details

  • Hampton University
    Hampton University
    Broadcast Journalism

Frequently Asked Questions about Kwasa Mathis

What company does Kwasa Mathis work for?

Kwasa Mathis works for Wurd Radio

What is Kwasa Mathis's role at the current company?

Kwasa Mathis's current role is Director of Marketing and Growth.

What is Kwasa Mathis's email address?

Kwasa Mathis's email address is kw****@****hoo.com

What schools did Kwasa Mathis attend?

Kwasa Mathis attended Hampton University.

What skills is Kwasa Mathis known for?

Kwasa Mathis has skills like Editing, Radio, Final Cut Pro, Broadcast, Television, Video, Film, Documentaries, Sound, Radio Producing, Directing.

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