Kayla Watts's Location
Wichita Falls, Texas, United States, United States
Kayla Watts's Contact Details
Kayla Watts personal email
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About Kayla Watts
VALUE PROPOSITION► As an accomplished Promotions/Marketing Strategist, I offer expertise in executive operations, public relations, business relationship building, event coordination and marketing.► I am recognized as a brand strategist with a record of success in non-profit leadership, grant writing and turning around struggling operations.SUMMARY► Project manager with a reputation for penetrating new markets, utilizing relationship selling strategies and persuasive negotiations, and building strong client relationships.► Professional recognized for increasing staff morale and retention, driving continuous improvement and promoting a cohesive culture.
Kayla Watts's Current Company Details
Self-Employed
Exceptionally Effective Marketing Communications Strategist, Project Manager, and Nonprofit Executive
Kayla Watts Work Experience Details
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Marketing Communications And Nonprofit Development DirectorSelf-Employed 2017 - PresentTexas★ Deliver creative marketing consultancy for multiple non-profit organizations, including an established child-focused non-profit serving single mothers needing additional help with childcare and/or development, working directly with the center's development director.★ Consult with private business owners on marketing strategy, including web video presence.★ Deliver customized marketing/branding messaging and advertising materials.★ Assist licensed professional therapists in creating targeted marketing presence from initial ideas to completion of components such as web/social media presence, podcast, local subject matter expertise presence, and beyond.
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Executive Director / Sales ManagerBrookdale Senior Living 2013 - 2017Vernon, Tx And Dallas/Fort Worth, Tx★ Directed daily operations, marketing, business branding and tenant acquisition for the 48-apartment assisted living community.★ Focused on PR and messaging to build community interest and sales.★ Managed daily business operations, including P&L accountability of $2.6MM, budgets, staff recruitment, training and occupancy growth.★ Ensured facility operations complied with state/federal regulations.★ Increased residence occupancy by 33% in the first 90 days and 84% in the first 30 days for multiple properties.★ Boosted employee morale and increased staff retention by 28%.★ Turned around operational deficiencies by reorganizing staff and focusing on cost containment.★ Opened communications with staff and residents to resolve issues.★ Facilitated a number of state surveys and inspections with positive outcomes. -
Director Of Marketing And DevelopmentSenior Citizens Services Of North Texas Apr 2009 - May 2012Wichita Falls, Texas Area★ Established the first marketing and development department.★ Utilized strong PR campaigns targeting funding acquisition.★ Utilized TV and online media formats to drive messaging.★ Acquired a grant to run the program.★ Identified fundraising opportunities and utilized savvy marketing initiatives to promote program sustainability.★ Targeted and received a 46.5% increase in funding from private funds and direct mail initiatives.★ Contacted corporate and community executives, building strong relationships to solidify continued program funding and increase volunteerism.★ Gained continued support and first-ever grants from Meals On Wheels Association of America.★ Ramped up marketing efforts utilizing media campaigns, including TV/news appearances, radio messaging and print focused on educating and encouraging donations and program volunteers.★ Generated increased program awareness using social media platforms.
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Freelance Marketing Communications, Special Event And Non-Profit Development ConsultantSelf Employed Nov 2007 - Mar 2009Arlington, Tx And Dfw Area★ Directed high-profile marketing and PR events to generate increased public awareness and support for special events and fundraising activities focused on public/private clients in and around Dallas.★ Reorganized an event that elevated the status from locally to regionally recognized in a Dallas/Ft. Worth suburb and gained additional consulting contracts in the first day of work with the client.
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Senior Communications SpecialistNorth Central Texas Council Of Governements/ North Central Texas Workforce Sep 2004 - Nov 2007Arlington, Tx★ Planned and directed high-impact marketing and PR initiatives to fuel public awareness and support for specialized programs and campaigns. ★ Expertly managed budgets and timelines to ensure seamless execution of all initiatives. ★ Designed advertising and promotional materials. ★ Led efforts to increase the performance and morale of 300+ regional team members. ★ Worked across multiple departments and interfaced with business/community leaders to promote the vision and mission of the organization.Key Achievements:★ Championed a performance improvement project for over 300 staff members, drawing on Six Sigma and process mapping methodology to mobilize, educate and inspire employees.★ Effectively translated $100,000 budget into over $250,000 in print, radio, online and free-standing insert advertising targeting survivors of Hurricanes Katrina and Rita that had evacuated to North Central Texas. -
DirectorDesign Industries Foundation Fighting Aids Diffa Jul 2001 - May 2004Dallas, Tx★ Provided leadership, direction and guidance with full accountability for the budget, Board of Directors, and over 500 volunteers. ★ Identified and capitalized on revenue-building opportunities through marketing, fundraising and strategic planning. ★ Served as trusted liaison and consultant to decision makers, effectively navigating operational, interpersonal and political issues. ★ Performed accounts payable and receivable functions. ★ Organized programs and events.Key Achievements: ★ Restructured and revitalized the organization to establish an extremely efficient, business-oriented operation; accomplished this objective through hands-on work with the Board of Directors and staff.★ Increased fundraising dollars by 42% by launching the first-ever fund development program, and introducing new systems for marketing to target demographics.
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Marketing Director / Public Relations SpecialistMedia Star Oct 2000 - Jun 2001★ Partnered with the CEO to define marketing vision and align PR and marketing strategy with corporate goals. ★ Created the communications and marketing plan, including designing collateral, ads and promotional materials. ★ Secured press coverage in local and regional publications. ★ Managed crisis communications.
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Marketing DirectorBoys And Girls Town Dec 1999 - Oct 2000Omaha, Ne★ Directed 15 marketing staff in advertising, PR and direct mail campaigns for in-house publishing house, call center and tradeshow production firm that produces over 2 million direct mail pieces each year. ★ Delivered 6% return rate on direct mail projects. ★ Recommended new marketing plans and strategies for client (Boys Town) that increased sales from less than zero (negative) to over $4 million in one year. -
Promotion And Special Events ManagerCooksey/Mcgill Communications Mar 1999 - Dec 1999Dallas, Tx★ Proposed and captured new accounts for respected PR firm, and skillfully managed projects and campaigns for the agency’s five most important and profitable clients. ★ Negotiated partnerships and deals with national corporations such as Fox Broadcasting, focusing on boosting visibility and market share for client organizations.
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Marketing ManagerBenedek Broadcasting Feb 1998 - Nov 1998Wichita Falls, Tx★ Propelled CBS affiliate station to top market position by completely revamping the brand and image. ★ Created the local marketing strategy for nationally syndicated shows (not affiliate specific) such as Caroline in the City. ★ Secured joint agreements and funding from sponsor organizations. ★ Built open lines of communication between stakeholders.
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Promotion And Marketing DirectorCbs Radio Feb 1995 - Feb 1998Dallas, Tx★ Led strategic marketing and promotional efforts that enabled the radio station to rank #1 in competitive season. ★ Proposed and managed alliances with major corporations that led to multimillion-dollar revenue growth from untraditional, unexpected sources. ★ Orchestrated events that attracted up to 50,000 attendees.
Kayla Watts Skills
Leadership
Team Building
Crisis Communications
Social Media
Public Speaking
Sales
Trade Shows
Press Releases
Market Planning
Event Planning
Media Relations
High Performance Teams
Non Profit Marketing
Blogging
Process Improvement
Advertising
Promotions
Fundraising
Strategic Planning
Strategy
Building Strong Teams
Microsoft Office
Budgeting
Internal Communications
Marketing
Supervisory Skills
Program Management
Nonprofits
Event Management
Social Networking
Training
Community Outreach
Editing
Leadership Development
Customer Service
Social Media Marketing
Creative Direction
Budgets
Management
Project Management
Public Relations
Strategic Communications
Marketing Communications
Marketing Strategy
Copywriting
Kayla Watts Education Details
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Project Management -
Mass Communications/Public Relations -
University Of Texas, ArlingtonProject Management
Frequently Asked Questions about Kayla Watts
What company does Kayla Watts work for?
Kayla Watts works for Self-Employed
What is Kayla Watts's role at the current company?
Kayla Watts's current role is Exceptionally Effective Marketing Communications Strategist, Project Manager, and Nonprofit Executive.
What is Kayla Watts's email address?
Kayla Watts's email address is ka****@****ail.com
What schools did Kayla Watts attend?
Kayla Watts attended The University Of Texas At Arlington, Midwestern State University, University Of Texas, Arlington.
What are some of Kayla Watts's interests?
Kayla Watts has interest in Social Services, Advertising Copywriting And Design, Children, Project Management, Trade Organizations, Public Service Organizations, Speechwriting, Health.
What skills is Kayla Watts known for?
Kayla Watts has skills like Leadership, Team Building, Crisis Communications, Social Media, Public Speaking, Sales, Trade Shows, Press Releases, Market Planning, Event Planning, Media Relations, High Performance Teams.
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