Kayla Watts Email & Phone Number

Texas

★ Deliver creative marketing consultancy for multiple non-profit organizations, including an established child-focused non-profit serving single mothers needing additional help with childcare and/or development, working directly with the center's development director.★ Consult with private business owners on marketing strategy, including web video presence.★ Deliver customized marketing/branding messaging and advertising materials.★ Assist licensed professional therapists in creating targeted marketing presence from initial ideas to completion of components such as web/social media presence, podcast, local subject matter expertise presence, and beyond.

Vernon, Tx And Dallas/Fort Worth, Tx

★ Directed daily operations, marketing, business branding and tenant acquisition for the 48-apartment assisted living community.★ Focused on PR and messaging to build community interest and sales.★ Managed daily business operations, including P&L accountability of $2.6MM, budgets, staff recruitment, training and occupancy growth.★ Ensured facility operations complied with state/federal regulations.★ Increased residence occupancy by 33% in the first 90 days and 84% in the first 30 days for multiple properties.★ Boosted employee morale and increased staff retention by 28%.★ Turned around operational deficiencies by reorganizing staff and focusing on cost containment.★ Opened communications with staff and residents to resolve issues.★ Facilitated a number of state surveys and inspections with positive outcomes.

Wichita Falls, Texas Area

★ Established the first marketing and development department.★ Utilized strong PR campaigns targeting funding acquisition.★ Utilized TV and online media formats to drive messaging.★ Acquired a grant to run the program.★ Identified fundraising opportunities and utilized savvy marketing initiatives to promote program sustainability.★ Targeted and received a 46.5% increase in funding from private funds and direct mail initiatives.★ Contacted corporate and community executives, building strong relationships to solidify continued program funding and increase volunteerism.★ Gained continued support and first-ever grants from Meals On Wheels Association of America.★ Ramped up marketing efforts utilizing media campaigns, including TV/news appearances, radio messaging and print focused on educating and encouraging donations and program volunteers.★ Generated increased program awareness using social media platforms.

Arlington, Tx And Dfw Area

★ Directed high-profile marketing and PR events to generate increased public awareness and support for special events and fundraising activities focused on public/private clients in and around Dallas.★ Reorganized an event that elevated the status from locally to regionally recognized in a Dallas/Ft. Worth suburb and gained additional consulting contracts in the first day of work with the client.

Arlington, Tx

★ Planned and directed high-impact marketing and PR initiatives to fuel public awareness and support for specialized programs and campaigns. ★ Expertly managed budgets and timelines to ensure seamless execution of all initiatives. ★ Designed advertising and promotional materials. ★ Led efforts to increase the performance and morale of 300+ regional team members. ★ Worked across multiple departments and interfaced with business/community leaders to promote the vision and mission of the organization.Key Achievements:★ Championed a performance improvement project for over 300 staff members, drawing on Six Sigma and process mapping methodology to mobilize, educate and inspire employees.★ Effectively translated $100,000 budget into over $250,000 in print, radio, online and free-standing insert advertising targeting survivors of Hurricanes Katrina and Rita that had evacuated to North Central Texas.

Dallas, Tx

★ Provided leadership, direction and guidance with full accountability for the budget, Board of Directors, and over 500 volunteers. ★ Identified and capitalized on revenue-building opportunities through marketing, fundraising and strategic planning. ★ Served as trusted liaison and consultant to decision makers, effectively navigating operational, interpersonal and political issues. ★ Performed accounts payable and receivable functions. ★ Organized programs and events.Key Achievements: ★ Restructured and revitalized the organization to establish an extremely efficient, business-oriented operation; accomplished this objective through hands-on work with the Board of Directors and staff.★ Increased fundraising dollars by 42% by launching the first-ever fund development program, and introducing new systems for marketing to target demographics.

★ Partnered with the CEO to define marketing vision and align PR and marketing strategy with corporate goals. ★ Created the communications and marketing plan, including designing collateral, ads and promotional materials. ★ Secured press coverage in local and regional publications. ★ Managed crisis communications.

Omaha, Ne

★ Directed 15 marketing staff in advertising, PR and direct mail campaigns for in-house publishing house, call center and tradeshow production firm that produces over 2 million direct mail pieces each year. ★ Delivered 6% return rate on direct mail projects. ★ Recommended new marketing plans and strategies for client (Boys Town) that increased sales from less than zero (negative) to over $4 million in one year.

Dallas, Tx

★ Proposed and captured new accounts for respected PR firm, and skillfully managed projects and campaigns for the agency’s five most important and profitable clients. ★ Negotiated partnerships and deals with national corporations such as Fox Broadcasting, focusing on boosting visibility and market share for client organizations.

Wichita Falls, Tx

★ Propelled CBS affiliate station to top market position by completely revamping the brand and image. ★ Created the local marketing strategy for nationally syndicated shows (not affiliate specific) such as Caroline in the City. ★ Secured joint agreements and funding from sponsor organizations. ★ Built open lines of communication between stakeholders.

Dallas, Tx

★ Led strategic marketing and promotional efforts that enabled the radio station to rank #1 in competitive season. ★ Proposed and managed alliances with major corporations that led to multimillion-dollar revenue growth from untraditional, unexpected sources. ★ Orchestrated events that attracted up to 50,000 attendees.

Certification, Project Management

Ba, Mass Communications/Public Relations

Activities and Societies: American Advertising Federation Officer, Newspaper Advertising Manager, Yearbook Editor, Circle K Officer.

Certificate In Project Management, Project Management

A special initiative of the college of continuing education, the Project Management Certification system included instruction.