Krista Weiderpass Email & Phone Number

Columbus, Ohio Area

Digital marketing role focused primarily on optimizing SEO and SEA in order to drive leads and emessages for the PRO business via organic and paid search channels.SEO (Search Engine Optimization): Development and incorporation of relevant keywords into website pages (H1/headline, meta title/description/tagging, body/description/alt texts, URL). Refinement of primary/focus KWs and secondary/supporting KWs based on traffic/search volume. Crosslinking/backlinking to relevant products and related content. Product and value content (case study, white paper, application note) page creation.SEA (Search Engine Advertising): Campaign analytics and optimization. Creation of RSA/responsive ads, extensions (callouts, sitelinks, snippets) for existing adgroups/adtexts. Adtext and keyword refinement via search query reviews, negative harvesting, quality score, and N-gram analysis.

Columbus, Ohio Area

International scale manufacturer headquartered in SwitzerlandSTRATEGY: Develop global campaign strategy with Global Head of MarketingDIGITAL MARKETING: Responsible for all Global Retail Division eMarketing (website, SEO, SEA, email, social)PROJECT MANAGEMENT: Align goals to business strategy; project management across teams internationallyCONTENT: Developed value-focused content around product launches in order to drive measurable lead generation and increase global awareness/Sales Team utilization COMMUNICATIONS: Dissemination of marketing content via internal Launch Letters, relevant posting/tagging on sharing tools/platforms, and meetings with key geographic market teams

Greater New York City Area

WEBSITE MANAGEMENT: Created content including text and layout/design for new landing pages, aligning to strategic business goalsPRODUCT MARKETING: Project managed and co-wrote/designed the 6 Factor Index Brochures, a key content campaign supporting new productsSEA: Developed digital ad strategy/content around product launches; analyzed results to optimize on an ongoing basisEMAIL: Created email content+campaigns around launch of new index products

Greater New York City Area

MARKETING CAMPAIGNS: Wrote and updated content for marketing campaigns (ie. newsletters, client events, firm research); generated targeted distribution listsWEBSITE: Wrote/published/tagged web content (PR/media, research); fund factsheet updates to website on a timely basis ensuring complianceEMAIL: Copywriting, format/design (incl. HTML adjustments); tracked analyticsSOCIAL MEDIA: Managed calendar & tracked analytics; reported on trendsBROCHURES: Content development, proofreading, & editing of brochuresEVENTS: Organized/executed client events, ie webinars & onsite market updates

Buffalo/Niagara, New York Area

REPORTING: Led meetings with key stakeholders to report metrics and strategizeWEBSITE/BLOG: Content writing (ie. newsletters, events, community involvement)EMAIL: Created, executed, and tracked analytics for all e-marketing initiativesCONTENT: Refreshed existing designs & generated new ideas for marketing collateral (brochures, direct mail, case studies, presentations, tradeshow pieces)INTERNAL COMMS: Sparked engagement via content on digital message boards100th ANNIVERSARY: Marketing campaign development around major milestone

Buffalo/Niagara, New York Area

B.S., Business Administration And Management, 3.7

Activities and Societies: Marketing Concentration, Partial Finance Concentration, Honors Program

Certificate In Digital Analytics

Certificate In Financial Planning: Fundamentals Of Financial Planning