Krista Westmaas Email & Phone Number

Vaughan, Ontario

Vaughan, Ontario

Clearbridge Mobile is an award winning mobile app developer creating unique experiences for some of the world's top brands. As a business development rep, I connected industry leaders to our talented team and let the magic happen. Key industries include: Retail Quick Service Restaurants (QSR), Mobile Payments, High-tech Growing SMBs, Media, and Enterprise

• In my role of National Account Representative, I managed the sale and distribution of Oxford products through the retail and wholesale channels. Key accounts included Amazon.ca, Indigo, and Publisher's Group.
• Cultivating strong relationships with buyers, vendor managers, marketing representatives, and customer service personnel.
• Generating and analyzing detailed sales reports to identify trends for future business development.
• Working closely with stock planning and operations to optimize divisional performance and maximize sales.
• Managing and supervising sales and marketing assistant team.
• Overseeing systems-level products in IT and operations as they relate to the requirements of key accounts.

• As Assistant Product Manager, I handled a portfolio of diverse agency and domestic K-12 educational materials. Key product lines included Capstone Education, HMH Education, Steck-Vaughn, and the Oxford Reading Tree. In.
• Coordinated the integration of new agency products into company catalogue, including title listings, package make-up, pricing, and marketing collateral.
• Assisted in the creation and execution of marketing strategies, including conference displays, print and email campaigns, and website redesign.
• Developed strategies for generating, qualifying, and tracking sales leads.
• Assembled and analyzed sales reports to assess the efficacy of marketing strategies and to identify areas for improvement.
• Communicated effectively with agency partners, customers, consultants, and internal divisions to maximize sales and marketing efforts.

• While working as the Marketing Assistant for the Higher Education Division at Oxford, I processed a high volume of incoming sales leads and customer inquiries with a high degree of efficiency and professionalism. In.
• Acted as a liaison between external sales representatives, office staff, and clients.
• Processed a high volume of incoming sales leads and customer inquiries with a high degree of efficiency and professionalism.
• Assisted with promotional mailings and the distribution of sales materials and textbooks to sales representatives and customers.
• Created marketing copy for sales briefs, advertisements, and conference alerts.
• Coordinated conference attendance and display materials for both local and remote events.

Toronto, ON

As an intern in the Higher Education Division at Oxford, I assisted with time-sensitive preparations for the upcoming selling season in several vacant sales territories. This involved researching the content, format, and instructor background of college and university courses to determine the best fit with existing publications and communicating with.

Guelph, Ontario

Using print advertising, word of mouth, online ads, and social media, I recruited study participants and conducted experimental protocols. I was also responsible for the administrative duties of the lab, including expense tracking, and preparing raw experimental data for statistical analysis. In addition, I researched and prepared summary reports of.

Honours Bachelor Of Arts And Science, With Specializations In Biology, Psychology

Activities and Societies: Bachelor of Arts and Science Student Association, Residence Life Staff

Chang School Of Continuing Education, Business Decision Analysis