Katie Mozeleski (White) Email & Phone Number

Harrisburg, North Carolina, United States

Concord, Nc

Utilizing skills in marketing and developing relationships through guest relations, managing social media and sales.

Concord, Nc

Charlotte, North Carolina

● Manage all digital and social media marketing for FastenMaster products including content creation for four social channels, monitoring social engagement, writing monthly eNews and surveys, resolving customer service issues and connecting with industry thought leaders to promote FastenMaster ● Launched an updated FastenMaster website, creating a more intuitive user experience while highlight the pro driven brand statement. Managed the project from inception to publication with the digital agency and internal stakeholders.● Led omni-channel strategy creation for core and new housing product categories with management, sales and technical partners● Planned FastenMaster’s first PRODriven Social Events, connecting pro contractors with social media influencers● Organically increased social following by 208% in my first year. ● Awarded 2017 Impact Person of the Year and 2018 FastenMaster Right Stuff Award● Held a dual role by accepting the responsibilities of Marketing Communications Manager for 18 months

New York, New York

North America Wholesale Print Advertising• Create omni-channel marketing plans for Wholesale accounts • Track print advertising projects and in-store signage (including specs, circulation and drop date) and expenses • Identify featured product for print opportunities based on account customer base, tier and global marketing strategy• Coordinate with Creative Services to provide styling direction for account produced photography• Provide creative and copy feedback to ensure Coach's voice is preserved in account advertising Digital • Communicate product strategies and brief digital assets for wholesale account sites, social assets and emails• Approve creative assets and deliver to 12 wholesale accounts monthly. • Partner with wholesale account marketing teams to plan and execute blogger partnerships, social advertising, retargeting and affiliate marketing campaigns• Manage freelance team memberCoach International Digital (December 2015 - January 2016)• Manage site uploads for 12 international sites including providing creative feedback, monitoring translation approvals and facilitating sku list creation with merchant team.

New York, Ny

•Developed monthly product knowledge sheets from inception to completion, including photography layouts and shot lists, writing of copy and selling skills for in-store sales associates•Assisted Visual Merchandising team in developing monthly guidelines for in-store floor sets and showroom set ups •Placed quarterly sample order and tracked changes to ensure correct sample assortment and on-time delivery •Presented seasonal showroom walk through of quarterly product highlighting marketing and design stories

Greater New York City Area

•Secured special product for charitable donations, recognition and clients as needed•Arranged corporate travel plans for offsite leadership conferences and regional store visits•Maintained database of internal and external business and personal contacts while updating and managing the calendar

Greater New York City Area

•Handled preliminary set up for quarterly North America Wholesale Market week•Updated visual merchandising check lists, distribution lists and assortments for in-store projects •Coordinated the scheduling and completion of cash wrap renovations at 150 locations, while ensuring company standards•Planned and coordinated the division’s End of Year Luncheon and other functions•Compiled and edited merchandising regional opportunities report and monthly competition roll up with information collected from Field Executive Managers.

Greater New York City Area

•Assisted development team with logistics and promotion for the Rock and Bowl with the Plain White T’s•Brainstormed initiatives and developed marketing plans for new media such as MyDunkTank.com, Twibbon and FourSquare•Assisted in developing marketing plans to increase involvement in our membership groups•Secured donation items for various giveaways and promotions

Wilmington, North Carolina Area

Wilmington, North Carolina Area

•Conducted research for the Talkies, an event where agency members provided live commentary on the 2009 Super Bowl ads and awarded winners •Crafted and implemented a marketing plan for the Brigade Boys and Girls Club•Wrote blog entries for Talk's corporate blog and crafted press releases

Wilmington, North Carolina Area

•Responsible for selling and negotiating ad space in the 2009 Wilmington Regional Production Guide. Sold a total of $40,000 worth of ad space•Crafted press releases and sales materials•Researched clients and sales leads

Wilmington, North Carolina Area

•Interview professionals and develop storylines for publications•Research, conceptualize and copy edit Web site articles weekly•Participate in team editorial process: proofread, accept criticism and appropriately modify written content•Conduct research for development of crisis management and marketing tactics•Authored promotional university children’s book, Hello Sammy Seahawk, published in September 2010