Katie Mozeleski (White) Email & Phone Number

Harrisburg, North Carolina, United States

Concord, NC

Utilizing skills in marketing and developing relationships through guest relations, managing social media and sales.

Concord, NC

Charlotte, North Carolina

• Manage all digital and social media marketing for FastenMaster products including content creation for four social channels, monitoring social engagement, writing monthly eNews and surveys, resolving customer service.
• Launched an updated FastenMaster website, creating a more intuitive user experience while highlight the pro driven brand statement. Managed the project from inception to publication with the digital agency and internal.
• Led omni-channel strategy creation for core and new housing product categories with management, sales and technical partners
• Planned FastenMaster’s first PRODriven Social Events, connecting pro contractors with social media influencers
• Organically increased social following by 208% in my first year.
• Awarded 2017 Impact Person of the Year and 2018 FastenMaster Right Stuff Award

New York, New York

• North America Wholesale Print Advertising
• Create omni-channel marketing plans for Wholesale accounts
• Track print advertising projects and in-store signage (including specs, circulation and drop date) and expenses
• Identify featured product for print opportunities based on account customer base, tier and global marketing strategy
• Coordinate with Creative Services to provide styling direction for account produced photography
• Provide creative and copy feedback to ensure Coach's voice is preserved in account advertising Digital

New York, NY

• Developed monthly product knowledge sheets from inception to completion, including photography layouts and shot lists, writing of copy and selling skills for in-store sales associates
• Assisted Visual Merchandising team in developing monthly guidelines for in-store floor sets and showroom set ups
• Placed quarterly sample order and tracked changes to ensure correct sample assortment and on-time delivery
• Presented seasonal showroom walk through of quarterly product highlighting marketing and design stories

Greater New York City Area

• Secured special product for charitable donations, recognition and clients as needed
• Arranged corporate travel plans for offsite leadership conferences and regional store visits
• Maintained database of internal and external business and personal contacts while updating and managing the calendar

Greater New York City Area

• Handled preliminary set up for quarterly North America Wholesale Market week
• Updated visual merchandising check lists, distribution lists and assortments for in-store projects
• Coordinated the scheduling and completion of cash wrap renovations at 150 locations, while ensuring company standards
• Planned and coordinated the division’s End of Year Luncheon and other functions
• Compiled and edited merchandising regional opportunities report and monthly competition roll up with information collected from Field Executive Managers.

Greater New York City Area

• Assisted development team with logistics and promotion for the Rock and Bowl with the Plain White T’s
• Brainstormed initiatives and developed marketing plans for new media such as MyDunkTank.com, Twibbon and FourSquare
• Assisted in developing marketing plans to increase involvement in our membership groups
• Secured donation items for various giveaways and promotions

Wilmington, North Carolina Area

Wilmington, North Carolina Area

• Conducted research for the Talkies, an event where agency members provided live commentary on the 2009 Super Bowl ads and awarded winners
• Crafted and implemented a marketing plan for the Brigade Boys and Girls Club
• Wrote blog entries for Talk's corporate blog and crafted press releases

Wilmington, North Carolina Area

• Responsible for selling and negotiating ad space in the 2009 Wilmington Regional Production Guide. Sold a total of $40,000 worth of ad space
• Crafted press releases and sales materials
• Researched clients and sales leads

Wilmington, North Carolina Area

• Interview professionals and develop storylines for publications
• Research, conceptualize and copy edit Web site articles weekly
• Participate in team editorial process: proofread, accept criticism and appropriately modify written content
• Conduct research for development of crisis management and marketing tactics
• Authored promotional university children’s book, Hello Sammy Seahawk, published in September 2010