Kelsey Williams

Kelsey Williams Email and Phone Number

Customer Engagement l Strategy l Partnerships l Digital Experience @ U.S. Bank
Kelsey Williams's Location
Los Angeles, California, United States, United States
About Kelsey Williams

Strategic and influential Marketing leader with experience in developing brand strategies and executing digital campaigns that increase consumer engagement, brand awareness, and drives revenue for companies. Passionate, pro-active and results-oriented leader with great interpersonal skills to navigate throughout the organization to collaborate and work cross-functionally to drive business results.AREAS OF EXPERTISE • Marketing Strategy• Consumer Engagement• Product Marketing• Project Management• Communications• Influencer Marketing• Digital Marketing• Community Management• Agile Leadership • Content Development• Brand Activation• Consumer Marketing• Relationship Management• Process Development• Partnership Marketing

Kelsey Williams's Current Company Details
U.S. Bank

U.S. Bank

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Customer Engagement l Strategy l Partnerships l Digital Experience
Kelsey Williams Work Experience Details
  • U.S. Bank
    Vp, Project Manager - Strategic Partnerships
    U.S. Bank May 2023 - Present
    Minneapolis, Mn, Us
  • Consulting
    Marketing, Digital Engagement, And Strategy Consultant
    Consulting Nov 2016 - Jan 2024
    • Produce multi-channel Marketing strategies to acquire new customers, drive community engagement, and grow business for clients.• Identify brand partnerships and opportunities to leverage client business in the targeted market or industry to maximize brand awareness and growth.• Develop strategic marketing communication plans and content for consumer engagement across online channels.• Work with influencers on growth strategies, brand collaboration, and event activations.Prior clients include Inspira Marketing Group, Nonprofits, & small businesses
  • U.S. Bank
    Vice President, Digital Lead
    U.S. Bank Feb 2022 - Jul 2022
    Minneapolis, Mn, Us
    Led market through digital transformation to adapt to the new way of banking. Influenced digital engagement for 100+ U.S. Bank branches  and 70+ business banking staff in support of greater Los Angeles Market.Developed programs which compliment corporate digital programs to meet market geographic needs.
  • U.S. Bank
    Assistant Vice President, Digital Lead
    U.S. Bank Sep 2019 - Feb 2022
    Minneapolis, Mn, Us
    •Presented performance analysis reports, market proposals for digital opportunities, and new digital initiatives to leadership for buy in and optimization of market digital performance in mobile app and online banking. •Launched market internal influencer program of 24 employees to drive digital performance, amplify reach for communications/implementation, and increase employee engagement.•Developed employee training workshops, presentations, and market email newsletters of company's digital capabilities to drive awareness and digital sales to customers.
  • Citi
    Marketing Consultant
    Citi Mar 2018 - Mar 2019
    New York, New York, Us
    • Launched Citi’s Apple Pay omni-channel marketing campaign with email, in-app messaging, microsite, and online ads to 3 million Citi card members to increase digital spend and usage for Citibank.• Spearheaded creative development and planning for digital wallets (Apple Pay, Google Pay, Samsung Pay) email marketing campaigns to drive awareness and spend for Citi. • Collaborated with cross-functional teams to align on business objectives and meet deadlines for projects.• Owned project management for omni-channel marketing programs from strategy to execution of launches to over 500K+ Citi cardmembers.
  • Nestlé Waters North America
    Digital Marketing Manager
    Nestlé Waters North America Jan 2016 - Dec 2016
    Paris, Issy-Les-Moulineaux, Fr
    •Oversaw digital acquisition initiatives to drive business for the Direct Business at Nestle Waters. •Partnered with Nestle Waters Brands including Nestle Pure Life, Perrier, S.Pellegrino to drive brand awareness and acquisitions through paid and organic search. •Managed agency relationship to align on strategy and execute paid social, search, and affiliate campaigns. •Led the process and partner with Brand teams to develop new creative for Display, Facebook, Affiliate Campaigns •Worked collaboratively with Brands, Information Services, and web agency to implement tracking for all Display, Social, and Affiliate campaignsThis position was contract based.
  • Grsp
    Digital Marketing Manager
    Grsp Jun 2014 - Jan 2016
    Grsp is an early stage technology company with a mission to transform the way people use smartphones to inform purchase decisions. Inspired by years of studying consumer behavior while building digital payment platforms, Grsp offer consumers an easier way to make decisions when shopping in person.•Partnered with the UX lead to design, prepare and execute consumer tests; Presented consumer findings and recommendations to the team of App Developers, UX lead, and Co-Founders; Represented the champion voice of the customer in development•Responsible for the strategy and execution of digital marketing channels: websites, social media, & blogs•Created content to help build brand awareness and drive installs to new mobile app called Grsp •Managed email marketing and tracked weekly mobile app usage via Google Analytics, AppAnnie, Mixpanel
  • Warner Bros. Entertainment Group Of Companies
    Consultant, International Marketing, Digital Distribution
    Warner Bros. Entertainment Group Of Companies Apr 2014 - Jun 2014
    Burbank, Ca, Us
    Warner Bros. Entertainment Inc. is a fully integrated, broad-based entertainment company and a global leader in the creation, production, distribution, licensing and marketing of all forms of entertainment and their related businesses. •Managed client relationships with external acquisition partners to meet content delivery deadlines•Prepared model of FIlm and TV Catalog Digital Starter Kit Titles tied to commercial, and legal rights, along with asset availability•Reviewed available titles and analyzed titles released by territories to identify video on demand product gaps.
  • Mastercard
    Global Product Management Associate
    Mastercard Feb 2013 - Mar 2014
    Purchase, Ny, Us
    2nd MasterCard Global Product & Solutions Rotation ProgramRotation Type: Core Products•Managed team communications plan and company’s intranet site of global insights, industry news, and social engagement for employees•Launched World Beyond Cash #internswanted campaign in Purchase and St. Louis to help recruit millennials and build awareness of MasterCard’s Cashless Generation with over 4 Million Twitter Impressions•Created customer presentations for Vice President of Debit Product Management with marketing and sales information positioned to help drive debit portfolio wins for different business meetings.
  • Mastercard
    Global Digital Marketing Associate Analyst
    Mastercard Jun 2011 - Feb 2013
    Purchase, Ny, Us
    1st MasterCard Global Product & Solutions Rotation ProgramRotation Type: Global MarketingSocial community manager to US social channels (Facebook, YouTube, Twitter)•Partnered with agencies to execute social campaigns such as SU2C Priceless Moments, •Supported global digital marketing efforts such as mobile innovation, social media efforts, and usability testing for launch of Priceless Cities (Priceless New York, Priceless LA, and more)•Managed MasterCard's domain portfolio of 3,000+ domain names•Worked collaborately with legal to execute contracts and finalize terms & conditions for marketing campaignsCreated best practices to share with regions to help drive innovation and growth in social channels and brand awarenessLed project management of internal social media guidelines, social audit, and social ambassador program in adjacent to launch of MasterCard Social Command Center.
  • Mastercard
    B2B Marketing Intern
    Mastercard Sep 2010 - May 2011
    Purchase, Ny, Us
    •Managed agency relationship & worked with a cross-functional team to maintain Marketing page of Sales website.•Ensured projects were delivered on time and within budget. •Conducted website analysis and track site metrics of customer extranet to improve user experience •Supported build of new website to drive business results. •Completed platform evaluation and provided recommendation to inform website consolidation strategy.
  • Mastercard
    Global Digital Marketing Intern
    Mastercard Jun 2010 - Aug 2010
    Purchase, Ny, Us
    MasterCard is a technology company and payments industry leader. For more than four decades, MasterCard has been a driving force at the heart of commerce, making the global economy safer, more efficient, more inclusive and more transparent for all.••Worked with a cross-functional team on developing business requirements to upgrade mobile app•Analyzed global industry trends, performed market research, and presented findings in the regions to the management team •Supported the development of MasterCard mobile applications such as ATM Hunter•Measured and tracked results for mobile applications by region to improve marketing results.

Kelsey Williams Skills

Presentation Skills Printing Payments Expenses Handouts Vendors User Experience Sales Market Research Content Marketing Partnership Marketing Finance Digital Marketing Customer Presentations Career Development Millennials Social Marketing Purchase Entrepreneurship Cross Functional Team Leadership Event Management Product Management Business Requirements Ideas Events Coordination Cancer Content Development Film Brand Strategy Management Public Relations Marketing Communications Steering Consumer Marketing Keys Mobile Commerce Leadership Consumer Insight Powerpoint Sharepoint Agency Relationship Management Brand Development Digital Strategy Communications Ms Excel Titles Press Releases Networking Data Validation Brand Awareness Brochures Membership Relationship Management Web Analytics Extranet Tests Fundraising Strategy Inventory Developers Microsoft Office Budget Management Product Strategy Training Policy Go To Market Strategy Campaign Management Organizational Management Contract Negotiation Radio Intranet Customer Acquisition Project Management Product Development Product Launch Influencer Marketing Campaigns Product Marketing Social Media Promotional Employee Engagement Online Marketing Dns Business Acumen Event Planning Communication Edition Negotiation Catering Customer Relationship Management Dvd Extracurricular Activities Mobile Applications Case Studies Marketing Social Networking Email Time Management Entertainment Governance Young Professionals Analytics Presentations Event Marketing Cross Functional Coordination Contract Management Marketing Materials Agile Project Management Resources Start Ups Teaching Blogging Integrated Marketing Global Marketing Social Outreach Gifts Cash Community Management Influential Communicator Social Media Marketing Market Analysis Multi Channel Marketing Domain Registration Email Marketing Budgets Interpersonal Skills Marketing Strategy Search Engine Optimization Agile Leadership Code Coverage Performance Management Sponsorship Deliverables Dbms

Kelsey Williams Education Details

  • Manhattanville University
    Manhattanville University
    Marketing

Frequently Asked Questions about Kelsey Williams

What company does Kelsey Williams work for?

Kelsey Williams works for U.s. Bank

What is Kelsey Williams's role at the current company?

Kelsey Williams's current role is Customer Engagement l Strategy l Partnerships l Digital Experience.

What is Kelsey Williams's email address?

Kelsey Williams's email address is kl****@****ail.com

What is Kelsey Williams's direct phone number?

Kelsey Williams's direct phone number is +171620*****

What schools did Kelsey Williams attend?

Kelsey Williams attended Manhattanville University.

What skills is Kelsey Williams known for?

Kelsey Williams has skills like Presentation Skills, Printing, Payments, Expenses, Handouts, Vendors, User Experience, Sales, Market Research, Content Marketing, Partnership Marketing, Finance.

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