Kelsey Williams Email & Phone Number

Minneapolis, Mn, Us

• Produce multi-channel Marketing strategies to acquire new customers, drive community engagement, and grow business for clients.• Identify brand partnerships and opportunities to leverage client business in the targeted market or industry to maximize brand awareness and growth.• Develop strategic marketing communication plans and content for consumer engagement across online channels.• Work with influencers on growth strategies, brand collaboration, and event activations.Prior clients include Inspira Marketing Group, Nonprofits, & small businesses

Minneapolis, Mn, Us

Led market through digital transformation to adapt to the new way of banking. Influenced digital engagement for 100+ U.S. Bank branches and 70+ business banking staff in support of greater Los Angeles Market.Developed programs which compliment corporate digital programs to meet market geographic needs.

Minneapolis, Mn, Us

•Presented performance analysis reports, market proposals for digital opportunities, and new digital initiatives to leadership for buy in and optimization of market digital performance in mobile app and online banking. •Launched market internal influencer program of 24 employees to drive digital performance, amplify reach for communications/implementation, and increase employee engagement.•Developed employee training workshops, presentations, and market email newsletters of company's digital capabilities to drive awareness and digital sales to customers.

New York, New York, Us

• Launched Citi’s Apple Pay omni-channel marketing campaign with email, in-app messaging, microsite, and online ads to 3 million Citi card members to increase digital spend and usage for Citibank.• Spearheaded creative development and planning for digital wallets (Apple Pay, Google Pay, Samsung Pay) email marketing campaigns to drive awareness and spend for Citi. • Collaborated with cross-functional teams to align on business objectives and meet deadlines for projects.• Owned project management for omni-channel marketing programs from strategy to execution of launches to over 500K+ Citi cardmembers.

Paris, Issy-Les-Moulineaux, Fr

•Oversaw digital acquisition initiatives to drive business for the Direct Business at Nestle Waters. •Partnered with Nestle Waters Brands including Nestle Pure Life, Perrier, S.Pellegrino to drive brand awareness and acquisitions through paid and organic search. •Managed agency relationship to align on strategy and execute paid social, search, and affiliate campaigns. •Led the process and partner with Brand teams to develop new creative for Display, Facebook, Affiliate Campaigns •Worked collaboratively with Brands, Information Services, and web agency to implement tracking for all Display, Social, and Affiliate campaignsThis position was contract based.

Grsp is an early stage technology company with a mission to transform the way people use smartphones to inform purchase decisions. Inspired by years of studying consumer behavior while building digital payment platforms, Grsp offer consumers an easier way to make decisions when shopping in person.•Partnered with the UX lead to design, prepare and execute consumer tests; Presented consumer findings and recommendations to the team of App Developers, UX lead, and Co-Founders; Represented the champion voice of the customer in development•Responsible for the strategy and execution of digital marketing channels: websites, social media, & blogs•Created content to help build brand awareness and drive installs to new mobile app called Grsp •Managed email marketing and tracked weekly mobile app usage via Google Analytics, AppAnnie, Mixpanel

Burbank, Ca, Us

Warner Bros. Entertainment Inc. is a fully integrated, broad-based entertainment company and a global leader in the creation, production, distribution, licensing and marketing of all forms of entertainment and their related businesses. •Managed client relationships with external acquisition partners to meet content delivery deadlines•Prepared model of FIlm and TV Catalog Digital Starter Kit Titles tied to commercial, and legal rights, along with asset availability•Reviewed available titles and analyzed titles released by territories to identify video on demand product gaps.

Purchase, Ny, Us

2nd MasterCard Global Product & Solutions Rotation ProgramRotation Type: Core Products•Managed team communications plan and company’s intranet site of global insights, industry news, and social engagement for employees•Launched World Beyond Cash #internswanted campaign in Purchase and St. Louis to help recruit millennials and build awareness of MasterCard’s Cashless Generation with over 4 Million Twitter Impressions•Created customer presentations for Vice President of Debit Product Management with marketing and sales information positioned to help drive debit portfolio wins for different business meetings.

Purchase, Ny, Us

1st MasterCard Global Product & Solutions Rotation ProgramRotation Type: Global MarketingSocial community manager to US social channels (Facebook, YouTube, Twitter)•Partnered with agencies to execute social campaigns such as SU2C Priceless Moments, •Supported global digital marketing efforts such as mobile innovation, social media efforts, and usability testing for launch of Priceless Cities (Priceless New York, Priceless LA, and more)•Managed MasterCard's domain portfolio of 3,000+ domain names•Worked collaborately with legal to execute contracts and finalize terms & conditions for marketing campaignsCreated best practices to share with regions to help drive innovation and growth in social channels and brand awarenessLed project management of internal social media guidelines, social audit, and social ambassador program in adjacent to launch of MasterCard Social Command Center.

Purchase, Ny, Us

•Managed agency relationship & worked with a cross-functional team to maintain Marketing page of Sales website.•Ensured projects were delivered on time and within budget. •Conducted website analysis and track site metrics of customer extranet to improve user experience •Supported build of new website to drive business results. •Completed platform evaluation and provided recommendation to inform website consolidation strategy.

Purchase, Ny, Us

MasterCard is a technology company and payments industry leader. For more than four decades, MasterCard has been a driving force at the heart of commerce, making the global economy safer, more efficient, more inclusive and more transparent for all.••Worked with a cross-functional team on developing business requirements to upgrade mobile app•Analyzed global industry trends, performed market research, and presented findings in the regions to the management team •Supported the development of MasterCard mobile applications such as ATM Hunter•Measured and tracked results for mobile applications by region to improve marketing results.