● Managed all social media channels for Pacific Catch including Facebook, Instagram, Twitter, and LinkedIn● Utilized Sprout Social software to track growth and engagement on each social media channel as well as tracking social listening among competitors● Analyzed social media metrics and analytics on Sprout to optimize future social media content for growing engagement and followers across all social channels● Created and managed content (videos, photos, graphics etc.) for web and social media channels / Liaised with graphic designer to create social content - ensured that all creative assets fit brand guidelines● Nurtured brand partnerships with local organizations and local media companies for marketing campaigns and events● Managed influencer and ambassador partnerships to further engage with local community and reinforce brand awareness - influencer/ambassador followings ranged from 5k - 1m+● Managed website and created landing pages to optimize retargeting efforts for paid ads● Wrote, proofed and edited copy for emails, all website landing pages, and all social-related messaging● Managed and created email marketing campaigns via Mailchimp with upwards of 40% open rates● Organized social content via weekly calendars on Sprout● Organized projects and campaigns via Asana to ensure successful completion of each task● Analyzed social media and general marketing trends to ensure that marketing initiatives were relevant to local or global conversations● Managed paid social media efforts such as Facebook, Yelp Showcase, and GoogleAds to acquire new customers and remarket to current customers - well-versed in managing geo-targeting, SEM and programmatic ads● Led [and currently leading] social media and web initiatives for growing brand in a new market (Southern California)

● Managed all social media channels for EnChroma including Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and TikTok● Maintained growth on all social networks● Created company’s new social media account on TikTok and ignited a 100k+ follower growth and 1 million+ like growth in the time span of 5 months● Utilized Sprout Social software to track growth and engagement on each social media platform ● Nurtured marketing campaigns from conception to execution for promotions and/or events● Organized social content via weekly calendars● Created, designed, and photographed social content for all social media platforms using Adobe Creative Suite (Photoshop, Lightroom, After Effects, Premiere Pro)● Wrote copy for blogs, emails and all social-related messaging● Collaborated with influencers for social media marketing campaigns and licensing opportunities● Utilized Mavrck influencer software to ensure successful influencer campaigns● Optimized paid social media efforts such as Facebook Ads to acquire new customers and remarket to current customers.● Worked alongside Customer Support team to curate and respond to customer reviews on CRM softwares such as FreshDesk, Judge.Me, Feedback Whiz, and Facebook Reviews● Launched and nurtured EnChroma's second brand, "Lx Lens Technology" on social media entailing the conception of new brand marketing & strategy along with new creative content

● Managed all San Francisco related content to be uploaded onto Fat Tire Tours’ different social media platforms.● Wrote copy for San Francisco related content on Twitter, Instagram and Facebook● Photographed shots of San Francisco's food and restaurant scene as well as scenic views to be uploaded onto Twitter, Instagram, and Facebook● Created short-form videos of San Francisco life for Instagram stories: includes content of dishes on restaurant/cafe menus to special city events● Wrote reviews for restaurants, attractions and hotels for recommendations to San Francisco visitors● Storyboarded ideas with the director of marketing for future social media content● Collaborated with local businesses such as restaurants and boutique stores for various social media campaigns.● Created mass photographic content every week in order to be uploaded on a daily basis● Managed customer and user interactions regarding the topic of San Francisco on all social media platforms ● Utilized Hootsuite to schedule social media posts accordingly

● Built personal clientele for the business - created relationships with customersand was contacted when in need of a styling session● Styled multiple clients and customers for events they were attending – i.e.weddings, parties, galas.● Managed customer interactions such as purchases, returns, dissatisfaction withmerchandise, and questions about fit

● Contacted donors, patrons, and local businesses for fundraising purposes, financial support and sponsor inquiries.● Wrote press release for the festival to be sent out to various Jewish and/or southern Bay Area publications.● Managed social media content for Facebook, Instagram, and Twitter other social networking outlets for marketing and promotional purposes.● Created email newsletter content to be set out via email for purposes of updating patrons and donors.

● Managed and screened film submissions that were sent to the festival.● Co-led screening committee meetings alongside CEO.● Programmed shorts to be screened during the film festival.

● Managed sales and promotion of Halston Heritage apparel within Bloomingdale's of San Francisco. ● Led product knowledge seminars and spoke about incoming and new merchandise for the new quarter.