Kevin Lawless Email & Phone Number

Edison, Nj, Us

New York, Ny, Us

-Led digital growth marketing team, driving positive omnichannel ROAS with 8-figure annual budget-Oversaw strategy and execution of digital channels focused on delivering positive ROAS across DTC, Retail, Amazon and Social Shopping storefronts (i.e. TikTok Shop)-Oversaw digital team transition from DTC-only attribution to MMM-led omnichannel attribution-Drove test & learn philosophy from a/b tests on DTC to MMM-driven geo-holdouts-Built aggressive creative development culture for digital channels, launching thousands of ads each year

New York, New York, Us

-Managed multi-million dollar annual marketing budget across all marketing channels -Built and executed paid social, search, shopping programs-Created email & SMS automation/campaigns to optimize customer acquisition and retention-Developed affiliate marketing and influencer programs to grow brand and drive sales -Executed and optimized Linear TV and CTV campaigns-Created highly detailed audience segmentations to ensure optimized spend

New York, Ny, Us

-Developed and executed automated email workflows which attributed to 50% of revenue -Optimized website for search and conversions leading to a 15% increase in organic traffic -Developed and executed paid social campaigns and affiliate program

Basking Ridge, New Jersey, Us

Lead all marketing operations for Cognixia - Collabera's digital talent transformation business - including:-Develop brand strategy and positioning-Lead website redesign-Create and executed SEO, SEM, Social Media and Email Marketing campaigns-Develop physical marketing collateral-Define proactive event marketing strategy-Report on, analysed and presented key metrics to CEO weekly

London, Gb

-Lead a global team of digital marketers, content creators, and social enthusiasts, developing and implementing digital strategies for North America, EMEA, APAC and Australia-Maximize inbound marketing return through content, social distribution and SEO-Oversee digital ad spends and budgeting-Integrate digital strategies with traditional marketing materials, events and PR

London, Gb

-Manage all digital marketing strategies for websites spanning multiple countries-Audit and optimize websites for SEO-Integrate all traditional, social, PR and event marketing with digital strategy-Write website and blog copy-Direct and produce video content

London, Gb

-Develop events with celebrities, athletes, TV networks, charities, and more for PR-Work with publicity & management teams of developing partners on social push -Lead social integration with live events-Maintain logistics of events-Write blog post and website copy

Bristol, Ct, Us

-Compiled overnight media reports for the UK and Italy-Used market analysis as well as focus groups to research consumer behavior in specific demographic segments-Miscellaneous media research duties-Prepared presentations for the launch of ESPN W

-Researched the high school football recruiting pool-Interviewed Missouri’s top prospects-Provided analysis on the teams recruiting class for hundreds of paying customers-Conceptualized and wrote columns-Provided daily coverage-Scooped breaking news stories pertaining to the University of Missouri football and basketball teams.