Hana Kwon Email & Phone Number

Incheon, South Korea

South Korea

중구, 서울특별시, 대한민국

대한민국 서울

Seoul, S. Korea

Digital Marketing Operation:-Prepare digital campaign proposals by developing ROI-based media strategies to schedule appropriate media deployment per market and support sales-Set campaign purpose and eKPIs/prepare annual budgeting-Manage annual & promotional digital campaigns(both branding and direct sales-driven campaigns)-Execute B2C and B2B product campaigns for brands and services by generating data-driven digital marketing programs, loyalty-driven events and social media campaignsIntegrated Digital MKTG communication:-Collaborate with key-account managers of brand and agencies to develop affective creative and digital campaign strategies to meet campaign goal -Discover new appropriate media and function as main communication channelDigital agency management:-Independently manage all agencies/brands regarding all digital campaigns’ strategic planning and its effective campaign execution-Inform updates on media and digital environment trend-Manage clientele/media relationshipE-Consumer and shopper understanding:-Conduct market research, analyze competitors and observe current consumer reviews to maintain a strong understanding of consumer/potential consumer-Develop business requirements and consumer flows to understand the POS ecosystemDigital campaign data analysis:-Develop and monitor daily/weekly/monthly reports of media activities of brands to forecast client behavior and to create efficient data cleansing & insight analysis strategy-Track progress of digital campaigns and plan optimization strategies for successful eKPI-Measure conversion performance of existing products for opportunities to innovate and improveClients:-Annual: LG Company, LG U+, Samsung, Lotte, Nestle(Nescafe, Dolcegusto, Purina), KFC, HMC, KMC, Amore Pacific, Outback Steakhouse-Promotional: LG Electronics, Oracle, Lotte, KTO, Jeju Airline, Samsung,Tylenol and local SMB