Michael Kwon is a seasoned creative strategist and creative director with a strong background in brand marketing and retail consumer experience. With over 30 years of experience in various sectors, including fashion, sports, automobiles, and lifestyle, he has successfully led numerous projects in the Asia-Pacific region and global markets. Michael excels in developing visual strategies, creating immersive retail concepts, and crafting compelling storytelling experiences to establish long-lasting consumer relationships. His expertise spans omni-channel retail marketing, content creation, brand and store design, visual merchandising, influencer marketing, event creative & execution, and luxury automobile brand operations. A strong advocate for integrating digital experiences in retail, he strives to enhance consumer journeys and deliver seamless "click and mortar" experiences. Michael's leadership style focuses on empowering teams, fostering collaboration, and leveraging diverse talents to achieve exceptional results. Ultimately, he believes that brand and retail are interconnected, and he is passionate about creating extraordinary experiences for consumers.But most of all, his deepest passion is working with others, locally & globally. Leadership is about empowering others to help lead their work to success. Talent is the key in order to bringing multi-skills together - to create the best team for the best results. To lead with empathy and energy-synergy, with the right amount of strategy and execution will surely create the most incredible experiences for the consumers. Brand is retail & Retail is brand.