Marketing Manager
CurrentSpearheaded the launch of new EVSE product lines, closely collaborating with product teams to develop effective go-to-market strategies.Conducted comprehensive market research to develop product positioning, messaging, and persona definition, aligning with market needs.Managed product concept, feature set, value proposition, positioning, and messaging, utilizing in-depth product knowledge and customer insights.Developed research strategies, transforming insights into actionable plans that significantly drove results.