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Shan W. is listed as Product Launch and Positioning | EVSE CaaS Expert at TurnOnGreen, based in Fremont, California, United States. AeroLeads shows a matched LinkedIn profile for Shan W..
Shan W. previously worked as Marketing Manager at Turnongreen and Communication and Brand Specialist at Turnongreen. Shan W. holds Master Of Business Administration (Mba), Business Administration, Management And Operations from California State University, Long Beach.
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With over 8 years of experience in marketing, I am passionate about creating and executing innovative strategies that drive product awareness, adoption, and retention. I am a HubSpot Certified Professional with skills in marketing communications, social networking, and digital advertising.As a marketing manager at TurnOnGreen, I lead the go-to-market strategy for new EVSE product lines, working closely with the product, web, design, and sales teams. I conduct market research, develop product positioning and messaging, create engaging content and educational resources, and coordinate product training for representatives and partners. I leverage data and insights to optimize and differentiate our product offerings and value proposition in the competitive EVSE market. My goal is to empower our customers with sustainable and smart EV charging solutions that suit their needs and preferences.
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Milpitas, California, US
Spearheaded the launch of new EVSE product lines, closely collaborating with product teams to develop effective go-to-market strategies.Conducted comprehensive market research to develop product positioning, messaging, and persona definition, aligning with market needs.Managed product concept, feature set, value proposition, positioning, and messaging.
Established as a subject matter expert for target segments, analyzing data and customer feedback to inform product strategy and development.Executed creative content and educational resources, including product catalogs, collaterals, videos, and webinars, enhancing customer engagement.Coordinated product training for partners and representatives.
Led automated and demand generation email marketing campaigns, developing a testing strategy for ongoing optimization.Implemented web optimization strategies, including SEO and content optimization, tripling organic traffic in six months.
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Shan W. works for TurnOnGreen.
Shan W. is listed as Product Launch and Positioning | EVSE CaaS Expert at TurnOnGreen.
Shan W. is based in Fremont, California, United States while working with TurnOnGreen.
Shan W. has worked for Turnongreen, Andorra Life Llc, and Aitech International Corporation.
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Shan W. holds Master Of Business Administration (Mba), Business Administration, Management And Operations from California State University, Long Beach.
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