Kathy Yan Email & Phone Number

Boston, Ma, Us

Boston, Ma, Us

Boston, Massachusetts, Us

- Planned media strategy around social, podcast, video, native and display technologies- Vetted and on-boarded partners across the media ecosystem to enhance media strategy- Met with internal teams on a weekly basis and strategized on campaign success opportunities- Assisted in creating annual media recommendations with internal stakeholders- Led weekly status calls and presented campaign performance updates with clients- Managed Assistant Strategists and worked closely with Buyers to ensure flawless execution and exceptional campaign performance- Maintained a strong understanding of the client’s goals and campaign nuances- Identified and suggested new technologies or tactics that can help deliver or exceed client goals- Acted as a liaison between internal teams to ensure clear communication of campaign details- Conducted deep data analysis to identify issues, opportunities, and underlying trends in a campaign, and developed solutions as needed- Contributed to weekly, monthly, and annual client insights and strategy reports- Built relationship with the client to act as a liaison for account setup and maintenance- Refined and improved important documents and processes, both technical and business- Organized and maintained media budgets, spend reports, media plans, trafficking sheets, and input documents - Hosted weekly calls with partners to discuss campaign efficiency and product updates- Developed POV documents for usage across team members and clientsClient focus: Capella University & The UPS Store

• Mentor and train Coordinators on fundamental campaign management skills• Provide guidance, troubleshooting and campaign management support for Coordinators, Content Editors, and Project Managers• Train new hires on Advantage Media’s Influencer product• Lead performance calls with stakeholders present• Analyze campaign performance and offer strategic recommendations for future campaigns• Identify client opportunities for sales team• Actively participate in conversations with Influencer Marketing partners• Communicate functional/technical platform needs for roadmap development• Collaborate with partners to streamline influencer campaigns and understand new capabilities before larger team-wide rollout• Identify and present upper-level management on new ways of improving process and product delivery• Execute influencer marketing campaigns from initiation to completion• Create influencer marketing best practices, POVs, and informational one-sheeters for internal team usage• Participate and lead team & department meetings and trainings• Ensure campaign success and expectations are met

-Execute influencer marketing campaigns from start to finish-Set-up campaign structure-Assisted upper level management in streamlining influencer team's processes-Built campaign contracts and requirements documents to ensure success and expectations are met between brand and influencer-Recruited influencers based on category and criteria-Maintained community management-Refined influencer database by performing outreach and relationship building-Performed quality assurance -Managed campaign budget and program margin -Worked closely on integrated campaigns with internal teams (i.e. Media, Creative, Client Services, Sales, and more.)-Reported on analytics and interpreted data for campaign milestones-Provided regular status updates to stakeholders-Support upper level team members in relation to campaigns, community projects, analytics, etc.-Lead client calls with support of manager-Regularly update project management portals -Understand the compliance and proper FTC guidelines for brand activities-With the support of client services and management, identify ongoing opportunities for brands to engage with influencersNotable clients: JMS/Big Heart Pets (Meow Mix, 9Lives, Nature's Recipe, Pillsbury, Dunkin' Donuts, & Folgers), DPSG (Snapple, Mott's, Dr Pepper, A&W, & 7UP), Tyson (Wright Brand Bacon, Jimmy Dean, Tyson Chicken, Hillshire Farms, & more) , Reckitt Benckiser (Amope & Lysol), EPC (Wet Ones), Welch's, Smithfield, Mission Foods, Barilla, and more.

Boston, Massachusetts, Us

- Managed multiple client accounts- Strategized creative concepts for campaigns- Provided administrative and client service support- Acted as liaison between client and internal stakeholders- Monitored and reported each campaign's performance against benchmarks- Created and maintained production timelines to ensure creative deadlines are met- Ensured quality assurance across all paid and branded campaigns- Oversaw project development to ensure campaign success and ROI- Organized sensitive client assets and documents- Developed sales documents (i.e. Case Studies, Company Fact Sheets, etc.)- Created short-summary/infographics for top client, SC Johnson Notable clients: SC Johnson (Glade, Windex & Scrubbing Bubbles), P&G, Kimberly Clark (Scott, Viva, & Cottonelle), Bayer (One A Day, Coppertone, & Dr Scholls), U by Kotex, Barilla, Tyson, DPSG (Dr Pepper & Canada Dry), Bertolli, Clorox, Welchs, StarKist, 3M, Ben & Jerry's, and more.

Boston, Massachusetts, Us

-Worked on B2B and B2C tech accounts like Criteo, Bitly, Eyeview, Genesis Media, NGINX, Amobee, Digilant, Symphony Commerce, Liaison, and more.-Strategized pitching opportunities-Organized client campaigns-Packaged PR materials including press releases and media lists-Maintained editorial calendars-Updated monthly reports and weekly action documents-Created content for client social media platforms-Researched industry events for proactive speaking opportunities-Contacted press, media outlets, publishers, and event coordinators for booking opportunities-Practiced administrative tasks -Monitored client and competitor news coverage-Provided logistic support to team for scheduling, booking, follow-ups, and more

Responsibilities include but not limited to:-Built lasting relationship with clientele-Organized private meet and greet event for designer and founder, Reed Krakoff-Contributed to raising $68K with the Breast Cancer Research Foundation-Approached prospective customers and clients by using cold-calling method-Styled fashion events, runway shows, and client appointments-Worked closely with Saks Fifth Avenue Club Associates-Created promotional events to increase in-store business sales and traffic

Ontarioc, Ca, Us

Responsibilities include but not limited to:-Managed sensitive company information-Researched industry trends to improve marketing strategy-Prepped and organized inbound and outbound shipment-Maintained company data sheets-Assisted stylists for promotional shoots-Planned seasonal projects-Created social content (i.e. Facebook, Twitter, Instagram)

Los Angeles, California, Us

Responsibilities include, but not limited to:-Achieved personal sales goals-Participated in monthly staff meetings-Created and facilitated in-store promotional events-Developed personal client relationships-Achieved monthly sales goals in regards to UPT, SPH, and ADS-Assisted in closing/opening procedures

Responsibilities include, but not limited to:-Provided leadership to employees-Organization skills utilized for data entry-Communicated with district managers, company's buyers, visual teams, and CEO on a regular basis-Delegated tasks -Offered guidance towards internal/external members -Managed payroll, cash/inventory, loss prevention, employee scheduling, and the processing of transfer/retrieval shipment-Standardized product placement and in-store visuals-Executed in-store events to drive sales-Ensured customer needs are met