Since starting my own boutique consulting business, I’ve advised agencies and brands across diverse industries on all areas of marketing and communications, from strategy and optimisation to campaign best practice and copywriting. Some of my clients include Wine Australia, Woolworths, Dan Murphy's, Kindred Story, The Local Drop, MODA Sparkling, Harris Farm Markets and Brandalism. Message me if you'd like to learn more about our services.

Contributor for publications including: The SMH Good Food GuideTHe SMH Good Food Under $30Myer EmporiumMother & Baby

- Developed integrated content marketing strategies. - Acted as chief editor across several key accounts, overseeing end-to-end content development process for a wide variety of blue chip brands including Optus, AMEX, NRMA, Robert Half and Finish. - Managed a large department of content strategists, editors, creatives and community managers.- Ran training sessions and workshops for clients and industry on content marketing, lead nurturing, demand generation and editorial best practice; lead presenter for the Mumbrella Content Marketing Academy and event panellist.- Managed budgets and supplier costs.- Launched new content platforms and assisted with go-to-market campaigns. - Monitored content performance and drew insights from analytics in order to refine strategic and editorial approach. - Worked alongside social media strategists and community managers on content amplification. - Oversaw paid content amplification programs and assessed effectiveness. Worked alongside legal, compliance, product teams and PR to align content with greater business objectives. - Undertook content audits and repurposed content to suit revised strategic direction.

- Led the team that modernised the Dell digital "magalogue", developing a new content marketing platform; worked closely with Dell’s brand management and marketing teams to ensure the revised strategy aligned with marketing objectives; presented the work to all levels of Dell’s marketing team.- Developed concepts for global advertising campaigns that successfully achieved marketing objectives while still engaging the target audience.