Tech/ eCommerce/ DTC Marketplace/ Marketing/ Media Advertising and SalesImplemented web marketing strategy, campaigns and initiatives for eCommerce marketplace & product/technology SaaS Led and developed a team to align partner needs with company business goals, driving revenue growth and strategic prioritiesDeveloped and implemented processes for operational excellence within the partner marketing operationsCollaborated with analytics to develop, provide insights and maintain dashboards and reports for partners and key stakeholders Continually monitored and reported on partnership performance, making data-informed decisions to optimize and improve effectivenessForecast, measure, and report project results, including co-created/branded content promosCollaborated cross-functionally with product, operations, analytics, IT, finance, performance marketing, Customer Service, PR, and legal to integrate partnership initiatives seamlesslyForecast, measure, and report the results of various projects with partners, including co-created and/or co-branded content promotionsConstruct and execute high profile, strategic and business development negotiations, both endemic and non-endemicCross-collaborate with PR, operations, analytics, IT, performance marketing, finance to achieve company goalsManage Direct Reports and Lead Team

Create GTM Non-Endemic B2B strategyCurate Target ListExecute existing partnership experiential and digital campaigns

Marketing Team. Luxury Partnerships, Experiential Marketing & B2B + B2C Sales for USAGenerated, developed, and managed B2B partnerships across the U.S., supporting the development and refinement of strategic initiatives Created and implemented B2B GTM strategies and operational playbooks for cross-promotional marketing launchesDirected and produced over 500 annual consumer experiences (digital and in-person) as a project manager, leading the execution of innovative partnerships that drive growth towards strategic prioritiesCollaborated with sales, finance, and cross-functional teams, including product, engineering, marketing, and salesLed and developed a team to execute high-profile, strategic business development initiatives across various industries, engaging with senior leaders to provide well-researched and data-driven recommendationsImplemented the direct-to-consumer CRM strategy for the prestige division, informing business strategy through insights on industry trends, competitive landscape, and emerging opportunitiesGenerated 36% growth in sales YoY during tenureOversaw and managed all fiscal responsibilities for teamInvented and implemented DTC CRM Strategy including email marketingManaged team of 5Collaborated with key clients in luxury industry: including Chanel, Harry Winston, Christian Louboutin, IWC, Alice + Olivia, NARS, clé de peau, Versace, Christofle, Theory, Gucci, Alexander Wang, Ulysses Nardin, Kering Group HQ, Frette, La Perla, Vista Jet, JetSmarter and corporate partnerships including Netflix, Hulu, FOX, Swell, Delta, Goldman Sachs, Morgan Stanley and many more.

Developed and curated GTM strategy to support division sales goals and team incentive programsAchieved the highest sales performance as an account manager, demonstrating a strong ability to drive strategic growthSet and exceeded brand development and growth goals, spearheading initiatives to accelerate business unit objectives.Implemented cross-functional marketing programs, retaining over 150 top-tier sales partnership accounts Informed business strategy through insights on industry trends and competitive landscape, leveraging relationships

Implemented new business strategy, gaining recurring clients and B2B partnerships Worked cross functionally to bring client vision to life Successfully managed over 50 luxury events for high profile clientele (including the POTUS)Managed events & production teams (30+ people) for corporate and social eventsEffectively proposed and executed custom design for eventsManaged fiscal responsibility for team members, vendors and ordersRemained leading sales manager during my tenure

Planned, managed and executed 20+ trade shows on tour across U.S.Recruited and generated revenue via various relevant vendors in 20+ markets across U.S.Managed TV producers, volunteers and vendors on site for successful roll out of events (10-100 people) Led as spokesperson and brand manager on radio and TV news stationsActed as company communcations and PR manager for national hotel groups and media accountsRemained highest grossing sales show manager for entirety of positionTraveled 80% of role

Owned and operated all facets of the business Built social and corporate client, vendor and venue relations Controlled client and vendor budgetsProposed and executed custom design for each eventRecruited, motivated and managed team, day-of and on-going basis (1-30 people)

Project Management and consulting clients and vendorsBudgeting clients and vendors per project and acting as budget managerClient and Vendor Billing services Managing Office, organization of client and staff office and supplies, files etc.Social Media, brand development and overall web site traffic growth

www.botanicaflorist.comhttps://www.facebook.com/BotanicaInternationalDesignStudio

Taking on own clients and undergoing full planning and consultingProject Management and managing clients and vendorsBudgeting clients and vendors per project and acting as budget managerClient and Vendor Billing services Managing Office, organization of client and staff office and supplies, files etc.Social Media, brand development and overall web site traffic growth