Ying Ferng Kok Email & Phone Number

Singapore

• Launched and scaled the Managed Talent Platform, driving adoption and operational efficiencies through innovative product development.• Spearheaded HRMS implementations across multiple countries, ensuring compliance with local payroll regulations and optimizing workflows.• Led cross-functional teams to deliver seamless integration of finance workflows, including the end-to-end implementation of GIRO.

• Enhanced CRM functionality, streamlining data segmentation and ensuring compliance with regulatory standards.• Conducted data-driven analyses to identify high-value client prospects and developed targeted communication strategies.• Crafted business pipeline reports, improving decision-making and pipeline accuracy through stakeholder collaboration.

• Facilitated the launch and optimization of ShopeePay's Ang Bao feature, enhancing user flows and driving increased transactions across key markets.• Collaborated with cross-functional teams across multiple countries to deliver end-to-end feature development.• Conducted in-depth research on peer-to-peer payment platforms, analyzing features and strategies of regional and global market leaders.

• Implemented a strategic pricing model and cost optimization initiative, improving operational efficiency and profitability.• Developed a performance dashboard, enabling data-driven decision-making and streamlined KPI tracking for department heads.• Designed and launched a career development program, enhancing employee satisfaction and retention across teams.

• Developed a post-pandemic growth strategy, aligning internal capabilities with market opportunities to enhance resilience.• Proposed innovative revenue opportunities, strengthening valuation and presenting a compelling case to investors.• Conducted financial analysis, evaluating viability, liquidity, and profitability to provide actionable strategic recommendations.

• Conducted a comprehensive audit of Treasury and Markets trading processes, ensuring regulatory compliance.• Analyzed and streamlined processes to identify risks and strengthen adherence to compliance standards.

• Spearheaded the development of an accounting SOP, enhancing procedural efficiency with new software implementation.• Produced financial statements for special purpose vehicles, supporting audit processes and organizational compliance.• Optimized accounting workflows, improving accuracy and reducing operational bottlenecks.

Bachelor, Accountancy, Cgpa: 4.55/5.00 (First Class Honours)

Awards: Dean’s List, International and National Case Competition Champion & Finalist (UMCC, Nexia TS, SBCC). Leadership: • Director.

Diploma, Accountancy, Cgpa: 3.88/4.00 (Top 10%)

Awards: Liu Yin Soon Scholarship, Director’s List, Merit Award. Leadership: • Chief Subcommittee Advisor, Business & Accountancy Envoys.