Kyla Jacobs Email and Phone Number

They say that if you do what you love then you will never work a day in your life, and that’s why I chose brand strategy. My brain never stops thinking of how a business could communicate better with its current and potential target market. One of my favourite parts of developing brand strategies is the research and discovery phase, finding hidden insights within data is like a marketing treasure hunt!What I've learned about myself and my industry over the past few years is that being a strategist is a vital business role for every type of business but especially small to medium size businesses because that is where we can make our biggest impact.Digital marketing has also altered the marketing landscape permanently because it has provided us marketers with measurable results that we never had in the past, which means that now we are able to use data to achieve business goals better than at any other time in history.