Kyla Park Email and Phone Number

I am responsible for crafting compelling thought leadership and driving marketing content initiatives that build Publix brand equity, build customer loyalty, and drive profitable business growth. I deliver an integrated strategy that helps define the Publix brand, embracing customer insights, consumer trends and research, strategic thinking, and creative excellence in both design and copy. I am responsible for establishing and evolving communications strategies that govern campaigns focused on Publix’s marketing objectives. Manages a team of editors and content strategists to help plan, procure, develop, review, and deliver high-quality content. Works cross-functionally across the Marketing department to unify brand language, optimize content by channel and target customer segment, enhance the customer experience, and provide a high-level view to orchestrate content used across all communication channels.

I am the account lead for clients Disney Parks and Resorts, Sony PlayStation. I lead the content creation and social strategy, influencer programs, cobranded content and live events for clients. I help plan, manage, and execute the content strategy for projects like social media channels, podcasts, livestreams, in-person meet-ups, and product launches along with the day-to-day digital strategy for global brands.

At PN, I lead the social media publishing program for Sony PlayStation and Disney Parks and Resorts. I am the day-to-day contact for clients to help manage account workflow, special projects, and management of the team to ensure we exceed client expectations. I also provide content strategy and content creation. I work with global accounts and teams in the UK to coordinate global strategy across social channels. I also work with consumer brands like Angie's BoomChickaPop to manage community management and social media strategy.I provide live event coverage for clients throughout the year. Previous events include The PlayStation Experience, E3, Paris Games Week, Disney's D23, Disney Parks Blog Meet-Ups, press conferences, movie premieres and more.

At Voce, I lead the social media publishing program for Sony PlayStation and Disney Parks and Resorts. I am the day-to-day contact for clients to help manage account workflow, special projects, and management of the team to ensure we exceed client expectations. I also provide content strategy and content creation. A day in the life includes publishing social media and blog content, daily content creation, HTML coding, editorial calendar and asset management, public relations, as well as analytical reports, interpreting statistics and monitoring trends and world news. I work with global accounts and teams in the UK to coordinate global publishing across social channels. This includes clients like Sony Interactive Entertainment Europe.I provide live event coverage for clients throughout the year. Previous events include The PlayStation Experience, E3, Paris Games Week, Disney's D23, Disney Parks Blog Meet-Ups, press conferences, movie premieres and more. I also:• Manage editorial calendars and assets to ensure integration between brand publishing platform and social channels, as well as proofread for errors and ensure content is on-brand.• Plan and manage projects• Do community management• Write short and long-form content and work with graphic designers to create assets.• Onboard team members to new digital client accounts, develop and train team members on processes, tools, reporting and account strategy. • Act as client liaison - organize weekly team meetings, client meetings, and report status and updates on projects to clients.• Interpret statistics and provide analytical reports on a weekly and monthly basis - as well as after live events - to track growth, monitor trends, and track the success of live events. • I also track industry trends and stay up to date on digital media updates and new tools.

At Voce, I execute publishing and social media programs for clients including SCEE PlayStation, Disney Parks & Resorts, and Fujitsu Computer Products of America. This includes daily content creation, HTML coding, editorial calendar and asset management, and customer support. I interpret statistics, provide analytical reports and monitor trends for clients on a weekly and monthly basis.

As the Senior Copywriter and Editor at Westgate Resorts, I worked on a variety of marketing projects – from print and web media to in-room commercial scripts. I write copy, edit content and proofread a wide range of materials for a diverse and changing audience. I ensure all materials are edited according to brand standards and the AP Stylebook. I work with graphic designers in the Creative Design department, the Marketing team and in-house clients to write and edit marketing copy for print ads, online marketing pieces, website copy and a variety of collateral. I write press releases and editorials for I Love Orlando and I Love Las Vegas Magazines. I also work with clients and graphic designers to ensure every job is recorded and completed on schedule to guarantee an organized workflow in the Creative Design Department.• I write editorials for I Love Orlando and I Love Las Vegas magazines, which are under the parent company, Westgate Resorts. • I write blog posts for the Tickets 2 You website about upcoming events at Walt Disney World Resort, Universal Orlando Resort, SeaWorld Orlando and other Central Florida theme parks. • I proofread and edit I Love Orlando magazine before it is sent to print. • I proofread all marketing material, print collateral, web content etc. within the Creative Design Department.• I work with graphic designers to generate content for their projects.

I work with clients and graphic designers to ensure each job is completed on schedule. I act as the liaison between the client and the Creative Design Department to keep all jobs up to our department standards and ensure each project is completed according to the clients expectations.

I help run social media sites, design marketing pieces and educate employees on social media marketing. I work with the sales representatives to generate leads and research prospects. I create ads to target specific industry prospects and manage internal marketing.

I complied a file of colleges and universities in New England and designed a 3-piece mailer that was sent to each school. The mailings showcased J.S. McCarthy's skill and expertise in college printing. The mailings included a sustainability poster, a piece profiling employees here and our environmental initiatives, and a testimonial from our college clients. I also wrote content for various projects, helped design a banner for trade shows, worked as the receptionist at the front desk, and partnered with Sales Reps to generate prospects.