-Build, plan and implement the overall digital marketing strategy-Manage the strategy-Stay up to date with latest technology and best practices-Manage and oversee various digital marketing channels-Measure ROI and KPIs-Prepare and manage digital marketing budget-Oversee all the company's social media accounts-Suggest activities for improving the quality of online content-Track and measure SEO and Google Analytics metrics and provide reports-Build and maintain… Show more -Build, plan and implement the overall digital marketing strategy-Manage the strategy-Stay up to date with latest technology and best practices-Manage and oversee various digital marketing channels-Measure ROI and KPIs-Prepare and manage digital marketing budget-Oversee all the company's social media accounts-Suggest activities for improving the quality of online content-Track and measure SEO and Google Analytics metrics and provide reports-Build and maintain inbound marketing plans-Research and forecast future sales and performance trends-Research competitors and provide suggestions for improvement-Initiate and manage all contest and event activations-Manage all ad + social spending -Forge strategic relationships with social influencers and other businesses-Produce all content for social channels and publications (copy included)-Communicate with followers, respond to queries in a timely manner-Monitor customer reviews-Keep updated with industry and market trends and best practices Show less

•Built the social media strategy and managed the direction of daily communication to our audience. (Instagram, Facebook, Twitter)•Increased following from 900 to 12K (organic, no paid adverts) while effectively driving brand awareness, engagement, and traffic to social media pages.•Built out regional Editorial Calendars for Western Canadian channels•Promoted relevant and regional content on Social Channels •Researched Social channel users who expressed specific interests to… Show more •Built the social media strategy and managed the direction of daily communication to our audience. (Instagram, Facebook, Twitter)•Increased following from 900 to 12K (organic, no paid adverts) while effectively driving brand awareness, engagement, and traffic to social media pages.•Built out regional Editorial Calendars for Western Canadian channels•Promoted relevant and regional content on Social Channels •Researched Social channel users who expressed specific interests to create a higher CTR and conversion for all social postings•Used a CRM database to profile users accordingly•Photoshop editing work when necessary•Coordinated all sales budgets and placed all promotional orders for Brand partners, and Key Accounts•Managed all contest and promotional activations for Western Canada through Burton Social Channels•Conducted research analysis on competing brands based on our National Accounts brand portfolio•Coordinated with Marketing and Sales Reps for all asset delivery •Built brand pages through National Account Intranet to highlight top selling products on company landing pages Show less

Produced all content for Social channels and publicationsManaged all written content for channels and publicationsResearched competing brands/servicesStudied target market initiatives to increase our reachResearched local businesses with our demographic to create marketing brochures

Managed $150K - $3 + Million projects for the Commercial IndustryAssisted in all client meetings Generated all visuals for presentations Created all quotes associated to Design requests Managed the entire design process from initial sketches to final walk through Open lines of communication between Sales Rep, Client, Designer, Site, Project ManagerEnsuring projects are meeting quality, time and cost