Kyla Fraser Email & Phone Number

Vancouver, Canada Area

The Ledcor Group of Companies is one of North America’s most diversified construction companies, serving the building, heavy industrial, civil and infrastructure, mining, pipeline, power and communications sectors. Ledcor also owns operations in aviation, forestry, marine transportation services, property investment, and wastewater treatment. I promote Ledcor’s employment brand (True Blue) online and off, including the development and creation of content and employee engagement social posts and stories that leverage and support Ledcor’s culture.To learn more about Ledcor and how you can join our True Blue team, visit http://jobs.ledcor.com/.

Vancouver, Canada Area

While a background in publishing has provided me with strong foundational skills in media sourcing, buying and contract negotiating, I have continued to expand my skill set to include a vast knowledge of social media and new digital media trends. This, combined with the capacity to efficiently grasp our clients’ marketing and business objectives, translates into an astute ability to provide prudent insight into the strategic direction of our clients’ media campaigns and marketing projects. When dealing with clients’ needs and challenges, I explore every option, drawing on successful solutions for traditional and new media campaigns ensuring every component is on-time and on-budget.

West Vancouver

Researched, recommended, scheduled, coordinated and did media buying for print, out-of-home, radio, tv and online advertisements on behalf of all clients, created media plans, produced weekly and monthly reports for accounting department, CEO and President. Coordinated with internal account managers and designers, publication sales reps and clients. Lead and mentored media dept. team members.

Responsible for orginal concept of Adventurous magazine. Lead editorial, design and circulation teams to the launch of the premier issue and the ongoing promotion and marketing of each issue throughout western Canada.

Organized, scheduled, planned, budgeted and oversaw production of all OP publications (including contract publishing), in house ads and all promotional materials. Concept and lead team to launch and ongoing promotion and marketing of Adventurous magazine (outdoor adventure and lifestyle).