Kylah Strohte Email & Phone Number

Spokane, Wa, Us

Spokane, Washington Area

Director of Regional Ads, and certified Associate Advertising Executive (AAE)-I excel as a specialist in local and regional advertising, working with hundreds of clients and small-to-medium businesses-Emphasis in the Real Estate industry and Construction/Services sectors, New Home Building, etc-Specializing in advertising Niche Real Estate such as Waterfront, Equestrian/Ranch properties, Luxury Residential, Homes on Acreage, Large Acreage & Land, and Investment/Commercial Properties-Developed and cultivated client advertising relationships to spur the growth and success of their respective businesses-Designed specific ad campaigns for both print & digital marketing-Branding, Public Relations (PR), B2B, direct response, and/or including end goals of driving foot traffic, phone calls, etc. For Real Estate, largely focused on advertising listings while also promoting the branding of the Realtor(s) to bring them more clients. I excelled in getting people to pick up the phone and call or text the Realtors!-Involved with the local community, serving on the Spokane Association of Realtors (SAR) Communications Committee and Government Affairs Committee, and serving on the Spokane Home Builders Association (SHBA) Communications Committee and Associate Advisory Committee-Attend 5+ events each month networking with local business owners and the public, promoting The Exchange and making business contacts.-Curated editorial content, largely related to Real Estate, Business, Local Economy, Construction, some Government / Policy, and various random “fun” content pieces-Writing, Editing and proofreading articles, print / digital ads, social posts, etc.-Copywriting, spec out designs for the graphics team, editing, proofing, etc-Conducted various Q&A-style interviews with clients to create unique, engaging, and useful content and articles for readers-Handling all stages of Media Buy process: Selling, Campaign Creation, Booking Ads, Invoicing, Verifying, Reporting, etc.

Spokane, Washington Area

Pacific NW Assoc. of Weekly Advertising Newspapers (PNAWAN) & Western Regional Ads Program (WRAP), hosted at Exchange Publishing's officesI exclusively handled all administrative, financial, enterprising, & operational aspects of associationInitiated rebranding & created new website RegionalAds.orgRevitalized failing association & drastically improved finances through the following measures:Modernized & streamlined operationsRedistributed budgetary allocations to develop more sustainable business plan Upgraded toolkit, training & promotional materials to take a more active & visible role with membership basePrioritized increasing revenue streams short-term & long-termAdjusted commission structures & simplified pricing tiers to promote salesOptimized return on existing financial assets & recovered various missing fundsResults after first 2.5 years of running the association (including 1 year reconstruction phase): 150% increase in net revenue, then maintained average 15% annual increase in sales revenue Personally generated approximately 75% of all salesPoised association for continual growth, industry prominence, & possible merger/acquisition of similar regional publishing associationsHeaded Digital Committee & Membership Committee, Elected as Secretary on Board of DirectorsHeld annual regional conferences for trade professionalsActively contributed to various national industry organizations & eventsPlanned & coordinated monthly board meetings, trainings, roundtablesCoordinated financial support (particularly during the pandemic) for the member papers/publishersNote: The Association was officially dissolved in 2023, although I continued to perform various related duties "wrapping up" association business, collecting outstanding accounts receivable, disbursing excess funds according to official bylaws, & ensuring all advertising clients were successfully transitioned so as to experience as little disruption to their marketing programs as possible.

Greater Los Angeles Area

I was the main Project Manager for WeCampaign / Campaign East, a full-service digital marketing & business development agency. I also served as the Chief Content Editor for various online resources featuring informative - yet highly entertaining - articles & blogs. I also helped manage a 24/7 helpline, and I managed content and SEO for various websites and blogs. Campaign East / WeCampaign was a data-driven, ROI-focused, full-service digital marketing & business development agency focused primarily on specific medical industries. We offered integrated online strategies that achieve the profitability goals of our clients, finding the most effective digital marketing mix to quickly produce results. The Campaign East team was highly accomplished in SEO, data analysis, social media, SEM, email marketing, affiliate marketing, web design and development, online reputation management, content creation, public relations and business development.I handled Project Management, HR & Recruiting, Content Management, Affiliates & Partnerships, and a variety of other responsibilities in this driven tech startup based in greater Los Angeles, CA.

Santa Monica, Ca

As an Affiliate Recruiter in this fast-paced startup specializing in lead generation & performance-based digital marketing, I develop and manage relationships with prospective digital marketing affiliates, publishers, and lead providers to channel their marketing budgets toward promoting our campaigns & driving inbound PPC calls on a performance basis. I am responsible for identifying, meeting, pitching and recruiting new business. I've worked with affiliates based all over the world, and I've traveled to various trade shows to represent and promote the company & conduct business meetings with various clientele.Key Responsibilities:• Recruiting & onboarding new affiliates such as digital marketers, SEO & SEM experts, content influencers, print, radio, television & other media sources• Identifying high-value lead sources & prospecting for new clients in key financial, legal, & service verticals• Negotiating rates & closing new business• Acting as a subject matter expert to affiliates to expand relationships & increase overall volume• Building & maintaining an intimate knowledge of industry developments to spot trends & opportunities• Handling inbound sales inquiries & determining whether they're a good fit for the company• Promoting & marketing the company as a representative at conferences, business meetings & networking events• Researching new affiliates & advertisers online via social media, particularly high-intent platforms such as LinkedIn• Copywriting & proofing creatives, ensuring that all creatives & promotional methodologies maintain full compliance• Investigating, policing & guarding against fraudulent affiliates, non-compliant practices & brand bidding violations

Spokane, Washington Area

Managed front office & trained all incoming staff on administrative & Community Relations proceduresWrote, curated, & edited articles & editorial content for newspaperDeveloped print ads for Real Estate & local business (created ad copy & design specs)Launched social media presence on Twitter, Instagram, Facebook & LinkedIn (3000+ organic followers & growing)Organized social media plans, composed posts, & evaluated social media analyticsAttended various functions, events, meetings, trade shows, etc. in a PR / networking capacityVoted as Exchange Publishing’s 2015 Employee of the YearFounding member of The Inner Circle Mastermind Group of SpokaneHeavily involved in national Association of Free Community Papers (AFCP)Named as AFCP Rising StarAFCP Membership CommitteeAFCP Conference Planning CommitteeInstrumental in planning & coordinating the 2016 AFCP national conference in San DiegoSpoke on a panel at the national conference about "Innovative Technology in Today's Newsroom"​ & gave a live demo of the revolutionary productivity app, Slack.

Coeur D'Alene, Id / Spokane, Wa

Spokane, Washington Area

Conducted Dixon Challenge events at charity golf tournaments to raise money for the community and to promote the Dixon Golf brand and products.

Del Mar, Ca

Instituted and optimized new salon management software program; Systematized client communication; Implemented organizational strategies to improve operational efficiency and client satisfaction;Established social media presence across multiple platforms;Performed daily receptionist, administrative, and scheduling duties

Tysons Corner, Va

Sold special size and designer clothing in a high volume, commission-based environment; Established and maximized relationships with high-priority customers;Persuaded customers to open new credit accounts;Anticipated fashion trends and demonstrated product knowledge;Provided excellent and attentive customer service to uphold Nordstrom standards

Washington D.C. Metro Area

Coordinated the translation and quality assurance of television scripts; Assisted with minor reviews, translations, and various other projects;Attended numerous meetings and information sessions to learn about the television and media industry

College Park, Md

Transcribed the phonetics of news broadcasts for TranslateTV for use in the creation of an automated Spanish captioning program and a speech recognition program

Bachelor Of Arts (B.A.), Linguistics

Activities and Societies: Primannum Honor Society, Presidential Scholarship Recipient, Maryland English Institute TutorBachelor of Arts.

Honors & Ap Courses, 4.5 Gpa

Activities and Societies: Marching Band, Field Drum Major / Conductor, Leadership Team, Music Librarian, Advanced Symphonic Band, Jazz.