Assist sales management teams effectively train and coach their teams by placing empathy at the core of foundational, advanced, and modern best practice selling skills, strategies, and techniques. These comprehensive training and coaching solutions enable sales leaders to devote more time to assisting their sales representatives in maintaining a customer-centric approach and advancing opportunities, ultimately leading to increased success in closing deals.

Presentation Description: Empathy: The Emerging Business Superpower - Strategies for Elevating Sales & Leadership EffectivenessIn today's business landscape, soft skills like empathy have emerged as true superpowers. With younger generations emphasizing diversity, equity, incursion, and work-life balance, empathy has become a crucial driving force. For sales professionals navigating the sales process and leaders propelling their teams towards new heights of growth, harnessing empathy is essential.This program provides a deep dive into empathy, supported by data-driven studies that underscore its significance. Through a range of tactical techniques, we explore how to make customers and direct reports feel heard, understood, and ultimately, win their trust. By demonstrating empathy, bonds are forged, paving the way for collaborative and mutually beneficial solutions. Uncovering the "Who," "What," Why," When," and "How" of incorporating empathy into sales and leadership, this program equips participants with a comprehensive toolkit including techniques at each stage of the sales process; ATTRACT, EMPATHIZE, ACKNOWLEDGE, GUIDE, PARTNER to show empathy for the customer. We will also draw upon research conducted by leading psychotherapists identifying empathetic leadership strategies. These approaches create strong connections with direct reports, motivating them to dedicate themselves to ensuring not only their own success, but also that of their manager.Attendees will leave with tangible soft skill assets, poised to increase effectiveness as both sales professionals and leaders. The result? Increased revenue generation and the retention of top-tier performers, setting the company on a path to sustainable success.

Manage and focus on increasing deal conversion by improving buyer engagement, driving organizational alignment, increasing sales pipeline acceleration, and improving the overall efficiency and effectiveness of the salesforce. Advocate for the salesforce as an integrating role between various sales and marketing areas, including sales operations, sales development/ training, content marketing and field marketing. Facilitate ongoing training and coaching programs across internal departments on the latest sales competencies and emotional intelligence development. Bay Cities is the leading creative packaging and display partner to brand marketers, retailers, and e-commerce. Our passion, experience, technology, and consumer insights move product and drive sales for our customers.

Facilitate virtual and in-person sales and emotional intelligence training sessions for sales professionals nationwide. Lead and execute the sales manager coaching program which turns sales managers/VPs into champions of best practices within their teams and departments. Train managers how to use a personality assessment to select and develop salespeople. A Certified ASHER Sales Trainer, Coach and Consultant for B2B commerical and government contractor clients nationwide. https://www.asherstrategies.com/about/team/kyla-oconnell.php

Boutique marketing firm focused on assisting small businesses plan and execute their marketing and sales strategic plans. Client sales increased significantly within first 3 months of engagement, resulting in a partnership opportunity with a larger firm.Merged company with ASHER Strategies in 2007.

Manager of the Capital Society in Washington D.C. which comprised of over 3,000 prominant Washington DC professionals. The position included arranging high profile events for the members including charity golf tournaments, auctions, dinner theater events and more. Increased Membership Offerings by 40% within first six months and won numerous awards for increased membership of the Society.

Responsible for all sales and marketing efforts resulting in the revitalization of a struggling private golf club to a sold out membership within one year. In addition to membership sales and club promotion, lead golf tournament and event sales. The position evolved into directing sales and marketing efforts for over 20 golf courses in the mid-Atlantic region.

Responsible for reaching monthly sales goals by selling computer hardware, software and networking products to large corporate accounts. Acquired Legg Mason, one of the largest financial services firm in Baltimore, MD, as first account.