• Leading all revenue channels, including Retail, DTC, and Amazon to guide Verb into its next phase of growth• Collaborating with COO/President and VP of Finance on total company P&L

• Successfully launched Verb Energy into retail for the first time, bringing store count from 0 to nearly 5,000 • Built framework for retail at Verb, from high-level strategic planning down to detailed execution, including development of long-term channel strategy, wholesale pricing & pack strategy, flavor ranking & retail launch timing, retailer exclusives planning, distributor set-up, broker selection, and creation of all sales materials• Partnered with Operations & Supply Chain team to develop a Club Channel strategy & launch Verb's first-ever rotations in Costco• Implemented a new retail model to forecast sales, trade spend, & slotting, resulting in accurate sales forecasts and zero OOS issues• Developed promotional strategy, leveraging scan data to improve lift & ROI of specific trade events• Own strategy, budget, and execution for all retail marketing efforts, including all coupon programs, merchandising, Ibotta, Instacart, Aisle, Vestcom, Catalina, Criteo, KPM, and point-of-sale materials• Lead strategies to increase store-level velocities including creation & launch of a new Brand Ambassador program, resulting in Verb being a top new brand in the bar category• Work cross-functionally with founders, finance, and operations to develop & maintain new processes for retail as we continue to grow rapidly

• Acquired by The Urgent Company in December 2021; then appointed to lead sales for all Urgent Company brands (including Coolhaus, Brave Robot, & Modern Kitchen) managing a team of 4 direct reports• Acted as integration lead for Coolhaus sales & trade marketing functions after the acquisition • Part of Coolhaus Senior Leadership Team which guided overall brand strategic direction• Led all aspects of national/global sales for Coolhaus, including being primary contact for key customers, broker management, distributor/retailer management, innovation sell-in, volume and trade spend forecasting, and setting company distribution targets• Oversaw Trade Marketing for Coolhaus, including pricing & promotional strategy, planning/executing shopper marketing and coupon programs, and sponsored search (Instacart, Amazon, retailer-specific)• Responsible for all existing channels and new channel development, including: grocery, natural/specialty, e-commerce, mass, club, convenience, special markets, food service, local, and app-based delivery• Managed broker agreements and onboard new brokers as necessary• In charge of company data strategy, including managing/negotiating syndicated data contracts and overseeing all reporting• Worked closely with CEO/Founder, CFO/COO, Operations, Marketing, and Finance teams• Managed 2 direct reports at Coolhaus pre-acquisition

• Brand success resulted in major acquisition by Sovos Brands in October 2020• Led sales for all Birch Benders products for both the conventional grocery channel and the natural channel in the Western U.S.• Managed sales and spending for national distributors including UNFI and KeHE• Grew dollar sales 6X, TDPs 3.8X in first 2 years• Developed and managed winning broker team• Worked closely with Birch Benders’ internal operations, brand marketing, and finance teams on forecasting, inventory management, product development, pricing strategy and assortment decisions• Led development and implementation of shopper marketing programs, digital coupons, and search advertising strategy at major retailers such as Albertsons and Sprouts

• Pinnacle Foods was acquired by Conagra Brands for $10.9B in June 2018; Pinnacle was a highly successful publicly traded company which owned Boulder Brands (a Natural/Specialty subsidiary) as well as many well-known legacy brands• Led sales for Boulder Brands, the Natural/Specialty division of Pinnacle Foods, for the Western U.S. conventional channel• Managed industry-leading brands such as Udi's, Evol, Glutino, Gardein, and Earth Balance• Oversaw both Acosta broker team and direct accounts in 9 markets across a wide variety of customers• Acted as Western U.S. expert on natural, specialty, plant-based/vegan and gluten-free categories• Drove distribution gains and volume growth for Boulder Brands by working with retailers, wholesalers and distributors such as Kehe and UNFI

• Managed Pinnacle's full portfolio of brands including Bird's Eye Frozen Vegetables, Vlasic Pickles, Duncan Hines, Wish-Bone, Hungry-Man, Mrs. Butterworth's, Log Cabin, Celeste, Nalley Chili, and more in over 20 different categories at 11 customers across 6 states• Successfully executed Boulder Brands integration with Pinnacle team• Led Acosta broker team in creating strategic plans to grow sales and distribution while managing spending• Managed 2 major customers directly (non-broker)• Identified category management opportunities, assigned projects, oversaw development, and presented to retailers• Managed integration of Safeway and Albertsons and found best ways to align distribution and merchandising

• Managed Pinnacle's full portfolio of brands including Bird's Eye, Vlasic, Duncan Hines, Wish-Bone, Log Cabin, Hungry-Man and more in over 15 different categories at 11 customers across 6 states• Led Acosta broker team in creating strategic plans to grow sales and distribution while managing spending• Managed 2 major customers directly (non-broker)• Identified category management opportunities, assigned projects, oversaw development, and presented to retailers• Managed integration of Safeway and Albertsons and found best ways to align distribution and merchandising • Participated in “Functional Expert” committee to help lead systems training for employees and brokers

• Acted as primary Safeway contact for brands such as Pillsbury, Green Giant, Totino's, and Old El Paso• Accurately estimated and delivered volume and distribution targets• Managed a multi-million dollar trade spending budget • Maximized display, dollar share, and customer category growth• Leveraged Nielsen, MicroStrategy, and other systems for compelling analysis and sales materials• Planned corporate events and Safeway loyalty program initiatives

• Supported planning team for 2 customers: Associated Wholesale Grocers (AWG) and Schnuck's• Conducted data analysis to create actionable insights • Created materials to sell quality merchandising, distribution, and other key sales priorities• Constructed category reviews, post-promotional analyses, and pricing/distribution recommendations• Coordinated internal trade marketing programs for my accounts• Acted as an expert within the team in syndicated data systems such as Nielsen

• Leveraged social media marketing to grow user base for online games JumpStart and Math Blaster • Wrote the JumpStart and Math Blaster official game blog entries• Successfully obtained over 75 new promotional blogger contacts by pitching our products to them, and managed communications with existing bloggers• Researched new ways to find product testers

• Managed teams in a store with over 400 employees• Learned about retail management, sales, customer service, operations and loss prevention• Acted as an Executive Team Leader (ETL) in training, managing every department for a few weeks• Successfully implemented new programs to improve electronics accessory sales

• Marketed recycled paint to retailers and consumers • Secured distribution with Ace Hardware, Amazon Environmental’s first deal with a major retail chain• Researched popular paint colors and chose the 15 standard colors that Amazon would produce• Created and maintained Amazon's Facebook page