Kyla Robertson Email & Phone Number

Shanghai City, China

• Develop and implement English content strategies to attract new business across the Ruder Finn Asia regional network
• Create press releases, key messaging, scripts, copy and supporting content for internal campaigns and client initiatives throughout Mainland China
• Collaborate with teams across the Ruder Finn global network to manage and coordinate business development initiatives
• Partner with cross-functional Regional Marketing Group to support Asia-wide marketing campaigns

Vancouver, Canada Area

• Wrote and developed all Creative BC’s promotional materials, including press releases, Annual Impact Report, international marketing brochures and website copy
• Managed six Creative BC social media accounts and grew social engagement by 378% on Instagram and 79% on Twitter (from 2017 to 2018)
• Cultivated relationships with Canadian and international media outlets leading to a 10% increase in traditional media hits for Creative BC in 2018, for a total of 954 media mentions
• Grew year-over-year website traffic to creativebc.com by 30%

Vancouver, Canada Area

• Communicated the competitive advantages of conducting international business operations from British Columbia to government and business officials of all levels
• Wrote articles on behalf of AdvantageBC in globally distributed publications
• Responsible for all the content produced on the organization’s WordPress website
• Analyzed and improved digital media strategies including: social media analytics, Google Analytics, Mailchimp electronic newsletters and Eventbrite event management
• Designed all AdvantageBC promotional materials including: presentations, fact sheets, brochures, videos, website content and annual reports
• Cultivated and implemented a new customer relationship management (CRM) system

Vancouver, Canada Area

• Planned organizational marketing strategy
• Organized marketing events with hundreds of invitees and multiple vendors
• Revamped brand guidelines and strategy
• Redesigned corporate webpage
• Designed event invitations, display and promotional materials using InDesign
• Managed Communica’s Social Media platforms resulting in a minimum 300% increase in followers across all platforms since 2011

Vancouver, Canada Area

• Planned over 100 community events throughout British Columbia and Alberta including open houses, receptions, coffee chats, sponsorships, community advisory boards, conferences and presentations
• Ran ambassador training programs to train clients on best practices for community engagement events
• Developed a broad range of communication tools for clients including fact sheets, poster boards, electronic newsletters, social media accounts and PowerPoint presentations
• Wrote stakeholder correspondences, briefing documents and educational materials
• Managed stakeholder information database with over 18,000 stakeholders and hundreds of team members, management of database includes training users and auditing their activity
• Oversaw client’s digital correspondence with over 10,000 stakeholders including managing the implementation of the new Canadian Anti-Spam Legislation (CASL)

Vancouver, Canada Area

• Coordinated community engagement events throughout British Columbia and Alberta
• Assisted with the planning and execution of client’s stakeholder engagement plans
• Managed client’s stakeholder inquiry inbox and 1-800 line for all project related inquiries and initiated monthly stakeholder inquiry tracking reports
• Was present and active in community relations events as on-the-ground field personnel
• Managed Communica’s social media platforms and contributed to business development initiatives

• Managed client accounts
• Developed and trained clients on WordPress websites
• Wrote blogs and assisted with social media development
• Organized email marketing campaigns
• Developed Search Engine Optimization (SEO) tools for clients

• Led weekly marketing meetings
• Budgeted all seasonal marketing campaigns
• Organized REO as a sponsor and participant in multiple community events
• Established customer incentive programs

• Oversaw student staff
• Created and executed social media plan
• Planned multiple recruitment events with 100+ attendees
• Developed and maintained a dynamic and effective tour database

• Worked as an independent marketer at Simon Fraser University
• Proctored mock tests and provided marketing presentations to prospective students
• Achieved over 200% of enrolment targets

• Proctor and Gamble
• Promoted Proctor and Gamble products in different locations throughout the Lower Mainland
• Frequently recognized for overachieving sales targetsCoca-Cola
• Interacted with multiple different stakeholders while sampling beverage products
• Rewarded for being the number one sales representative for Minute Maid fruit solutions in Western Canada
• Completed daily and weekly marketing reports

Joint Program - Master Of Global Business, Dean'S List

Joint Program - Master Of Global Business

Joint Program - Master Of Global Business

Ba, Communications, Business Administration