Kyla Wright Email & Phone Number

Rapid City, Sd

Sarasota, Florida Area

Rapid City, South Dakota

One on one health coaching for weight loss, including nutrition, activity and lifestyle choices; business development calls to promote new franchise opening.

Rapid City, South Dakota

• Responsible for sales, integrated marketing and partnerships in the Sports, Motocross, Cycling, Health/Wellness and Toy channels. Researched and worked with external strategic business partners to create marketing integration programs; Presented to prospective dealers/distributors; Skilled in researching, cold calling, sales pitches, and negotiations• Secured national sponsors for the global race series property called the US Strider Cup (toddler bike racing), delivered and activated on… Show more • Responsible for sales, integrated marketing and partnerships in the Sports, Motocross, Cycling, Health/Wellness and Toy channels. Researched and worked with external strategic business partners to create marketing integration programs; Presented to prospective dealers/distributors; Skilled in researching, cold calling, sales pitches, and negotiations• Secured national sponsors for the global race series property called the US Strider Cup (toddler bike racing), delivered and activated on site with regional and national sponsors such as Dannon, Toyota, Dick’s Sporting Goods• Served as Event Co-Manager on site across major US Cities, handling the flow and details of event coordination including training and working with outside event staffing team and local brand ambassadors and athletes; managed food and beverage and hotel arrangements for staff, athletes and staffing team. • Experience with national site selection, proposal writing, bidding, national sports organizations and events, catering, media outreach, and project management for event race series • Sourced potential global sponsors by attending international trade shows and sporting events and serving as Strider brand ambassador (EICMA, Eurobike, German Toy Fest)• Assisted in the research and launch of the Strider Education Foundation and multiple philanthropic initiatives to donate bikes (Strider Gives Back)• Secured regional, national and international media coverage for Strider Bike Race Series and product line including coverage by the Wall Street Journal and Outside Magazine. Wrote press releases and provided media interviews; Created Press and Media Kits• Collaborated with Rapid City, SD sports marketing staff to secure placement and act as the host for Strider Bikes in an Amazon Prime series called Fireball Run – Season 11, Episode 28 (see minutes 06:55); Released March 2019 Show less

Rapid City, South Dakota Area

• Managed and led the Marketing Department of this global manufacturer (small business) of children's balance bike products and grew consumer base from 700,000 bikes sold to 1.8 million bikes sold (#1 balance bike sold in the US)• Brand management including creative, logo designs, standards and trademark management• Served as contact for all US Strider Bike dealers and managed promotions, product launches and all communications – traditional and digital media• Worked with… Show more • Managed and led the Marketing Department of this global manufacturer (small business) of children's balance bike products and grew consumer base from 700,000 bikes sold to 1.8 million bikes sold (#1 balance bike sold in the US)• Brand management including creative, logo designs, standards and trademark management• Served as contact for all US Strider Bike dealers and managed promotions, product launches and all communications – traditional and digital media• Worked with cross-functional teams in product development from concept to launch through distribution and to direct to consumers• Responsible for marketing and product development communications internally and to International Strider distributors in over 12 countries; managed the annual Strider Distributor conference• Responsible for coordination of industry trade shows and conferences• Strategic management – budgets, marketing plans and strategic plans for product line and event series• Skilled in Microsoft Office, Excel, Word, Powerpoint, Google Analytics, SEO/SEM, Social media (Facebook, Instagram, LinkedIn)• Content writer for Strider social posts, blogs and external sports industry articles• Key contact for each of our licensed partners (Harley-Davidson, Honda, Yamaha, KTM, Monster Jam, Cobra); negotiated contracts; activated on licensing agreements; provided sales analysis; attended trade shows and motorcycle events to meet with decision makers. • Responsible for consumer promotion via e-newsletters, social media, bloggers and events; Sought out bloggers in the “parenting” space to increase brand’s visibility socially• Created, edited and promoted videos as main tool to showcase success of kids riding bikes• Led cross-functional teams for special initiatives• Managed all B2B sales or promotional opportunities; secured product placement on TV shows Superstore and Grey’s Anatomy (NBC) Show less

Rapid City, South Dakota Area

Served as the Marketing Director for a multi-site regional accounting and consulting firm, and its affiliated companies. • I was the firm’s PR & Creative Director, actively participating in regional/community/chamber networking events; Conceived, edited, and placed creative print, radio, and interactive marketing communications campaigns; responsible for maintaining and updating firm’s internet site (www.ktllp.com), the intranet site and social media sites. • As Business Developer… Show more Served as the Marketing Director for a multi-site regional accounting and consulting firm, and its affiliated companies. • I was the firm’s PR & Creative Director, actively participating in regional/community/chamber networking events; Conceived, edited, and placed creative print, radio, and interactive marketing communications campaigns; responsible for maintaining and updating firm’s internet site (www.ktllp.com), the intranet site and social media sites. • As Business Developer, I led sales meetings, wrote and tracked proposals, responded to RFPs, and solicited business from new and existing client base and created campaigns to launch new products/services. • I also served as the Organizational/Corporate Trainer, responsible for the programming, writing and facilitation of customized, professional development training seminars. • As Management Development/Facilitator I planned and facilitated annual management and partner retreats, worked with leadership to manage succession planning, client transitions and firm growth strategy, including mergers/acquisitions. • As the firm’s College Recruiter, I was responsible for the firm’s college recruiting strategy; attended career fairs, developed relationships with faculty and prospective students, and managed on-campus interviews. • Also acted as the firm’s Event Planner, planning organizing and managing all internal and external company events. Show less

Minneapolis, Mn

I successfully project-managed the launch and administration of several customized marketing programs with budgets totaling over $5 million. I was also responsible for leading cross-functional integrated account teams to understand customer expectations and met them with on-time, accurate deliverables that were within budget. Our teams designed and implemented creative print and interactive marketing communications campaigns.

Bba, International Business

Mba, Advertising And Business Communications

Abitur (German High School Diploma)