Kyle G. Email & Phone Number

Plantation, Florida, Us

Own the strategic vendor relationship for all paid marketing on Chewy’s owned and operated site by working closely with vendors to develop, pitch, and execute marketing campaigns on Chewy.com. Create “best-in-class” site experience for strategic vendors and Chewy customers by developing cohesive marketing plans that drive incremental sales and customer outcomes (acquisition, onboarding, and retention). Partner with Merchandising Category and Product to develop net new programs and site experiences for strategic vendors and the associated brands. Manage the paid merchandising and co-op budgets for collaborative vendor-level programs by working closely with Vendors, Merchandising Category, Integrated Marketing Campaign, and Advertising Teams. Own external and internal vendor and core program reporting and performance. Leverage web analytics, customer research, and brand insights to optimize brand content strategies and site experiences.

Framingham, Massachusetts, Us

Lead global sports and gaming strategy of property (NFL, Mercedes AMG Petronas F1 Team, League of Legends) and talent partnerships.Work closely with a cross-functional team consisting of internal and external partners to develop, execute and optimize business strategies across partnerships, content and media to achieve both short and long term objectives. Responsible for aligning all content to the customer journey ensuring maximum effectiveness.

Framingham, Massachusetts, Us

Facilitate the development and implementation of media strategies and plans across the United States, Canada and Mexico. Supports strategic business needs while improving the effectiveness and integration of appropriate communication vehicles (paid, earned and owned). Serve as the primary day-to-day contact for cross-functional business partners, both internal and external, across marketing, analytics, product, finance, agency, and media owners.

Charlestown, Massachusetts, Us

Responsible for the strategic direction, leadership, and production of digital media and analytics departments. Pivotal team member for all new business opportunities. Clients include Minuteman Health, Boston Private Bank, Johnson & Wales University, Bernie & Phyl’s Furniture, and Harvard Kennedy School.- Develop a strong understanding of the client’s products, competition, industry, marketing goals and objectives- Analyze performance data and site analytics to develop insights for use in business review and content development- Closely manage project plans and scope of work to ensure each team is delivering on schedule and campaign troubleshooting- Lead team to achieve targeted performance KPIs and provide assistance including optimizations and campaign troubleshooting- Collaborate with client teams and agency partners to ensure client goals are met- Participate in the training, individual development, on-boarding and mentoring of team- Think creatively and develop innovative tactics and offerings to advance digital media services

Manages the work product, morale, professional development, and quality of work for a digital media team. Key team member for all new business opportunities. Responsible for leading the strategy and development of client media activities including strategy, planning, buying, trafficking, measurement, and analytics. - 2013 Ad Club Media Maven Rising Star Award Winner, beating finalists from Hill Holiday & Mullen- Digital lead on a number of campaigns selected as finalists for the 2013 Media Maven Awards including; Best Use of Digital Media, Best Use of Social Media, Best Use of Branded Content (Winner), Best Use of Non-Traditional Media, and Best B2B Campaign- 2012 Google Engage All-Star (1 of 19 in North America)- Voted member of the Employee Ownership Committee (EOC)- Regular contributor to MediaPost

Boston, Massachusetts, Us

Responsible for delivering an exceptional fan experience during home games, concerts and other special events. Worked with VIP guests to deliver tours and ensure all needs and expectations were exceeded. Managed pre-game and post game fan experiences.

Santa Barbara, California, Us

Responsible for the day-to-day management of a client's paid search engine marketing initiatives. This included managing the execution of search marketing strategies based on a client's business objectives. Detailed tasks include managing the strategy and planning of paid search campaigns, managing the launch of each program, optimizing each program to meet specified performance objectives and managing the client relationship throughout the life of the campaign.

Boston, Ma, Us

• Worked closely with Suppliers, Manufacturers, and Customers• Wrote product descriptions for internet based e-commerce websites in HTML format• Competitively priced products based on product margins

Bachelor Of Science (B.S.), Sports And Recreation Management

Education record