-Manage event personnel to ensure proper safety standards are met and job duties are completed to executive standards -Event planning with coordination and management of company assets and event budgets -Train event specialists to properly use and build equipment including, but not limited to staging platforms, truss structures, large tents, etc.-Main contact person for interactions between Monster Energy's Events Team and event promotional staff and employees -Promote brand awareness by creating a combined interaction with brand, consumers and lifestyle to generate an exciting and positive brand image for Monster Energy

-Route level relationships with Store Managers on their specific route -Merchandising Monster in the cold vault and in coolers -Expanding cold space in all accounts where applicable -Management and placement of POS materials both in and outside of accounts -Responsibly care for program materials and assets of Monster Beverage Corp. -Arrive on time and adhere to shift schedule -Maintain the brand appearance and wear proper attire -Ensure professionalism, exceptional communication, and proactive interactions with customers-Respond in a timely manner to Monster Street Team Lead

Attend campus events to represent Monster Energy and promote products. To promote the products, actively engage with the attendees about the company. Went to the extreme by promoting the product by decorating my personal vehicle to participate in an on campus homecoming parade, which resulted in a higher profile for Monster Energy on campus.

Worked under my mentor (Director of Field Sales Operations, FSOP West) in Southern California to maximize Monster Energy's brand flow, worked with Coca Cola representatives to sell Monster product, and put together marketing programs for college bookstores/general stores.