Kyle Baxter Email and Phone Number
Kyle Baxter work email
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Kyle Baxter personal email
Experienced Agricultural Equipment Professional | Market Strategist | Agritech AdvocateWith a career spanning over 20 years in the agricultural equipment industry, I have established a strong presence and made significant contributions across the UK, Europe, Australia, New Zealand, and Japan. Throughout my diverse and extensive career, I have garnered a wealth of experience and expertise in various aspects of the industry.Whilst employed for an original equipment manufacturing (OEM), I had the privilege of being involved in creating and delivering commercial sales materials across Europe and Asia. This role allowed me to develop a deep understanding of market dynamics and customer requirements on a global scale.For the past 17 years, I have held key positions within a prominent Agricultural Equipment Distribution business in New Zealand. This experience has provided me with valuable insights into the local market, enabling me to deliver market-specific requirements and develop competitive pricing strategies. I have successfully launched the latest agricultural equipment to the market, always keeping an eye on cutting-edge technologies and innovative solutions.One of my passions is utilizing the power of technology to revolutionize the agricultural sector. With expertise in Microsoft D365 Finance & Operations, I have been able to leverage modern tools to streamline operations, enhance efficiency, and optimize financial processes within the industry. I constantly strive to identify and introduce the latest applicable agri equipment that enables farmers to embrace Agritech, thereby reducing environmental impact, increasing productivity gains, and maximizing profitability for the primary sector, benefiting all New Zealanders.Furthermore, I am a firm advocate for sustainable and environmentally conscious farming practices. I strongly believe in the potential of smart equipment that utilizes advanced measurement, application, and recording systems to ensure precise and efficient nutrient placement. By promoting the adoption of these technologies, I aim to contribute to a more sustainable agricultural future and drive positive change within the industry.With a solid track record in wholesale distribution, market strategy development, and a passion for embracing technology-driven advancements, I am committed to furthering the growth and success of the agricultural equipment industry. I look forward to collaborating with industry stakeholders, farmers, and organizations to achieve our shared vision of a thriving and sustainable agricultural sector.
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Regional Marketing Manager Apac - Agriculture DivisionPtx TrimbleNew Zealand
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Regional Marketing Manager Apac - Agriculture DivisionPtx Trimble Jul 2022 - PresentWanganui-Manawatu, New ZealandServing in a leadership role building the marketing strategy for the APAC region, whilst collaborating with MarCom, Product Management to capture and solve customer challenges across the APAC region.In this role, the key responsibilities are:• Develop a comprehensive marketing strategy for the APAC region, tailoring it to meet the unique needs and demands of the geographic territory.• Created and updated annual strategic marketing plans, focusing on customer segmentation to drive targeted and impactful campaigns.• Proactively capture, document, and analyze macro-environmental factors, competitor landscapes, and customer trends, providing invaluable insights to the Product Management team.• Clearly define regional customer segments and personas, enabling precise targeting and effective messaging.• Collaborate seamlessly with regional MarCom, ensuring alignment on marketing campaigns supporting sales objectives and overseeing the development of all marketing materials in line with the established plans.I take pride in the achievements and milestones we have accomplished. I remain dedicated to continuing my contribution to the success of our organization by leveraging my experience, expertise, and commitment to driving excellence in the APAC region for Trimble Agriculture. -
PresidentTractor And Machinery Association Of Nz (Tama) Jun 2020 - Aug 2023Representing New Zealand’s Tractor And Machinery IndustryThe Tractor and Machinery Association (TAMA) has represented New Zealand’s tractor and farm-related machinery industry since 1949. The tractors and machinery our members sell and maintain are vital to keeping the wheels of New Zealand’s agricultural economy turning.We proudly represent almost the entire industry including importers, manufacturers and retailers. Our strength lies in taking a unified stand for our members on industry issues – ensuring all members’ voices are heard.The function of TAMA is to provide analytics of the type of equipment imported and sold to New Zealand customers, so our members can make informed decisions regarding the future requirements of the ag equipment industry through market research.We monitor issues that could impact on members and take industrywide action on government regulation/legislation, industry training in an attempt to capture opportunities across the wide and varied Business-to Business (B2B) of the organisation.Recent enhancements has seen a newly created marketing communications and social media marketing to increase awareness across current and potential new members. -
Vice President Tama NzTractor And Machinery Association Of Nz (Tama) Jun 2018 - Jun 2020New ZealandRepresenting New Zealand’s Tractor And Machinery IndustryThe Tractor and Machinery Association (TAMA) has represented New Zealand’s tractor and farm-related machinery industry since 1949. The tractors and machinery our members sell and maintain are vital to keeping the wheels of New Zealand’s agricultural economy turning.We proudly represent almost the entire industry including importers, manufacturers and retailers. Our strength lies in taking a unified stand for our members on industry issues – ensuring all members’ voices are heard.We monitor issues that could impact on members and take industrywide action on government regulation/legislation, industry training and any challenges and opportunities.
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Professional Lead Tractors & MachineryNorwood Jan 2020 - Jun 2022Palmerston North, Wanganui-Manawatu, New ZealandProfessional Lead, Tractors & Machinery provides technical leadership, relationship leadership, training support and technical strategic advice to Norwood to ensure the business is delivering the best solutions for our customers in an increasingly innovative market.The Professional Lead, Tractors & Machinery role is the thought leader in their field, recognised externally as a subject matter expert, establishing Norwood as the market leader and trusted advisor, and taking a leading role to define and drive a One Norwood approach via customer insight to the future.The specialist areas of focus for this role includes a thorough understanding of the technical and application of tractors and machinery across the whole of the agriculture sector – from small to large scale projects and customers. The role requires a strategic thinker and problem solver who can look for future trends and apply them in a Norwood way, including providing accurate and timely advice and support to internal and external Norwood customers.Defining and driving an aligned, integrated, and consistent approach across all of Norwood. Establishing One Norwood ways of working by developing clear and concise processes and tools, working your internal networks to connect people and ideas across Norwood, sharing what’s going on, where and encouraging people to connect the dots between areas and teams, developing teamwork, highlighting the connections and following up to make sure people are working across, not just up and down. -
Strategic Partnership ManagerCb Norwood Distributors Ltd Aug 2018 - Jan 2020Palmerston North, Wanganui-Manawatu, New ZealandWorking closely with our strategic partners across all areas of our business from end users to manufacturers, enabling our customers to be an integral part of the manufacturer / distributor relationship.Customer Relationship Management• Establish and manage effective relationships with key customers, and ensure our portfolio remain relevant to the customer requirements obtained through yearly customer insight sessions held throughout NZ• Manage ongoing Customer Satisfaction across the dealer network and drive continual improvement with large corporate / government accounts.Key Suppliers• Develop and maintain relations with key domestic and international suppliers for New Zealand as necessary• Conduct negotiations with suppliers to ensure competitive market pricing and achievement of company target gross marginsAwardsDuring this period I was awarded the Norwood business's most premier award - the "Tim Wilkes Award" for my efforts during the lengthy and challenging transition period from being Kubota Wholesale NZ to wholly Kubota retail business. The following characteristics where identified in my nomination: • Someone that demonstrates a willingness to work together, and not just within the smaller operational teams. A ability to empathise, and work with the broader business.• Someone that is bold in their approach, and someone that is encouraging to those around them.• Someone that has the courage to act, to ‘make it happen’
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Brand ManagerCb Norwood Distributors Ltd Jul 2015 - Aug 2018New ZealandThe purpose of the Brand Manager is to ensure the profitability of the listed business units / brands below, manage the NZ asset base, develop national marketing plans and strategies, establish and maintain effective relationships with key customers, and maintain relations with key domestic and international suppliers.Leading the following divisions by Brand:New HollandCase IHKuhnNorwood Ag Equip - Fella, Horsch, MX, Sulky, Pichon, Vaderstad, Vredo, Lemken, Brevigleri, JF-Kongskilde, Stocks Ag, Marketing TeamPrecision Farming TeamDealer Support Team - over seeing all incoming orders, and placement with orders with the global manufacturers listed aboveSales Management• Overall responsibility to sustainably develop the brands listed above through commercial sales and marketing initiatives in the New Zealand marketplace, and in conjunction with the worldwide positioning of the brands• Achievement of wholesale revenue and operating income targets• Achievement of market share targets and plans• Achievement of inventory levels• Manage NZ product offerings, positioning and pricing, both tactical and strategic• Lead the development and implementation of programmes to develop the retail and dealer network consistent with the overall brand strategy (encompassing the company dealer standards management and training framework)Marketing• Plan and schedule local advertising and promotions and monitor their effectiveness• Ensure the brand profiles are maintained and brand integrity is protected, through integrated marketing initiatives with OEM suppliers• Develop national marketing plans and strategies including digital marketing• Participation at national and local promotions and eventsStaff Management• Direct leadership of 8 Senior Managers across each of their respective brand divisions, across an overall team of approx 30 x staffNorwood Information Systems• Responsible for the creation & implementation of an online dealer wholegood ordering system
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New Holland Operations ManagerCb Norwood Distributors Ltd Aug 2006 - Jul 2015Palmerston North, New ZealandThe purpose of the Operations Manager is to ensure the profitability of the New Holland business unit, manage the NZ asset base, develop national marketing plans and strategies, establish and maintain effective relationships with key customers, and maintain relations with key domestic and international suppliers.Sales Management• Overall responsibility to sustainably develop the New Holland brand through commercial sales and marketing initiatives in the New Zealand marketplace, and in conjunction with the worldwide positioning of the brands• Carry out a detail budgeting processes • Achievement of wholesale revenue and operating income budgets.• Achievement of market share targets and plans • Achievement of inventory levels through a high level of analytical skills• Provide in-field product training for company Branch and Dealer sales staff• Manage NZ product offerings, positioning and pricing, both tactical and strategic• Lead the development and implementation of programmes to develop the retail and dealer network consistent with the overall brand strategy (encompassing the company dealer standards management and training framework)Marketing• Plan and schedule local advertising and promotions and monitor their effectiveness • Ensure the brand profiles are maintained and brand integrity is protected• Develop national marketing plans and strategies• Drive participation at national and local promotions and events• Evaluate opportunities to engage with potential new marketing management providers Customer Relationship Management• Establish and manage effective relationships with key customers • Manage the ongoing Customer Satisfaction management program with the dealer network and drive improvementKey Suppliers• Develop and maintain relations with key domestic and international suppliers for New Zealand as necessary• Conduct negotiations with suppliers to ensure competitive market pricing and achievement of company target gross margins
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Product DemonstratorCnh Industrial Sep 2005 - Jun 2006Basildon, Essex, UkDemonstration Team for both New Holland & Case IH Europe Agricultural -
Commerical Product And Sales TrainerCnh Industrial Jan 2004 - Sep 2005Basildon, Essex, UkDuring my tenure, a significant aspect of my role involved creating and delivering comprehensive commercial sales training programs for New Holland and Case IH Agricultural products across all European markets, as well as other global distributor markets. With a keen focus on ensuring consistent knowledge and skill development, I collaborated closely with cross-functional teams to design and implement training modules that equipped sales professionals with the necessary tools and expertise to effectively promote and sell our products.In addition to sales training, I played an active and integral part in marketing support activities throughout the European region, particularly in preparation for new product launches. This involved actively participating in photo and video shoots, collaborating with marketing teams, production crews, and key stakeholders to ensure the development of visually compelling and informative content.Through these efforts, I successfully contributed to the successful introduction and market positioning of new agricultural products within the European region. By combining my expertise in sales training and active involvement in marketing support activities, I played a pivotal role in driving product awareness and generating excitement among customers and distributors.I take pride in the impact made on sales teams' capabilities and the successful marketing support provided throughout the European region. This opportunity allowed me to further enhance my cross-functional collaboration skills, strengthen my product knowledge, and hone my ability to deliver engaging training programs. I remain committed to leveraging these experiences and skills to drive continued growth and success in my future endeavors.
Kyle Baxter Skills
Kyle Baxter Education Details
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Agricultural Engineering
Frequently Asked Questions about Kyle Baxter
What company does Kyle Baxter work for?
Kyle Baxter works for Ptx Trimble
What is Kyle Baxter's role at the current company?
Kyle Baxter's current role is Regional Marketing Manager APAC - Agriculture Division.
What is Kyle Baxter's email address?
Kyle Baxter's email address is ky****@****ble.com
What schools did Kyle Baxter attend?
Kyle Baxter attended Harper Adams University.
What skills is Kyle Baxter known for?
Kyle Baxter has skills like Purchasing, Marketing, Inventory Management, Management, Negotiation, Operations Management, Training, Business Planning, Sales, Sales Management, Sales Operations.
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