Worked with Stakeholders to address problems with Sales and Marketing processes and incorporating changesAssisted with Quarterly/Annual Data audits and helped ensure data integrity.Helped new sales teams establish KPIs, ensure sales efforts are being properly tracked, and developed reporting to visualize those efforts.

All prior responsibility as a Marketing Systems Analyst.Expanded role to work directly with CFO, CEO, CTO and COO. Worked to establish data consistency across all departments, and incorporating all various tools and databases under one roof.

Incorporated a CRM (Hubspot), and built out processes to help automate tasks for the sales, marketing, operations and customer service teams.Wrote and designed branching email campaigns to reduce churn and increase customer engagement.Worked with Team leads to identify Key Performance Indicators and establish appropriate goals.Set-up lead tracking and dashboards for customer service, sales and operations teams.Analyzed customer feedback to identify areas of improvement for future campaigns. Organized and distributed information packages to investors

Created new dashboards and opportunities processes in conjunction with senior sales management, and worked directly with the sales team in adjusting to the new processes and metrics.Oversaw status reports for new business opportunities, managed pipeline and forecasted deal closures.Conducted analysis of past sales and marketing initiatives to identify areas of improvement and worked with new management in an audit of existing and potential sales and marketing tools.

All prior responsibility as an email marketing associate.Established criteria to determine and evaluate Ideal Customer ProfilesProvided leads for a sales team as large as 40 people, using a variety of lead generation tools, marketing campaigns and targeted web scraping.Worked with the Sales Operations department as a Salesforce administrator.

Wrote and continuously edited email campaigns for sale, marketing and customer service teams.Created tracking and reporting to measure success and incorporate changes

Responsible for making 140 calls, setting 2 bookings and completing 1 Each dayDesignated training lead and mentor for new hiresWorked with marketing and sales ops teams to funnel feedback from sales on lead quality, cadences, and email content