Kyle Brewer Email & Phone Number

New York, New York, Us

Austin, Texas, Us

New York, New York, Us

Washington, D.C., Us

Washington, D.C., Us

Jacksonville, Florida, Us

Developed an Analyst team from the ground up that is operationally embedded into all facets of Web.com’s business model.Database Infrastructure:• Facilitated cloud migration of critical operational data warehouses.• Retooled all daily stored procedures to run more efficiency in both a Postgres and TSQL environment.• Integrated VM technology for sales pipeline distribution, stability, and enhancements. Acquisition:• Developed new B2B sales channel with a targeted data approach for Automated Marketing Platform Products• Within the first 90 days, we achieved 50+ monthly activations creating over $200k in launched recurring revenue• Created cost saving initiatives to help the company maintain and acquire data at scale, while cutting the overall acquisition budget by 50%• Manage a prospect database over 25 million prospects.Project Management & Tooling:• Project lead on integrating new distribution tooling for all of outbound sales that coordinated with Engineering, DB ADMINS, IT, and CRM teams.• Developed new prospect modeling with Python random forest reporting based on prospect firmographics and 6+ month client retention attributes.• Managed tooling/reporting for all lead performance metrics with Tableau, SQL, and custom VBA workbooks.• Project Lead for integrating Web.com retail sales into outbound by identifying KPI’s, segmentation, retention scoring, population density reporting, and connecting data across multiple data warehouses.• Created method to match MLS data to prospect database for the Web.com Real Estate SAAS product. Increased opportunities for sales to target agents/brokers that could integrate with our products.

New York, Ny, Us

Manage a team responsible for Maintaining and Curating Yodle's 17 million Prospect Database. We develop tooling and distribution schedules for all 700 sales reps at the company. In addition, My operations team is responsible for all data acquisition and importation, as well as sustainability modeling, and advanced reporting for sales and Marketing performance analysis.

New York, Ny, Us

Developed Dual Brand Strategy to facilitate Top Line Revenue in our Yodle Max Platform, while maintaining sales velocity in Light House 360.Managed the distribution of Dentist, Auto Repair, and Chiropractor prospects for the company. Distribution efforts generated an additional 75k in Top line Revenue and 400k of recurring revenue for Q4 of 2014.Helped develop the SQL queries and the business rules responsible for managing and distributing these prospects. This includes the cross managing of different sales organizations reps, and tracking metrics/reporting at the Director level.Worked with the Analyst team to develop comprehensive SQL queries to fix issues regarding rep disposition issues in our Local CRM. Instituted new exclusion rules to promote more efficient prospect distribution methods thus cutting distribution times in half.Worked Cross departmentally with Marketing to determine warming campaigns for prospect distribution.Developed acquisition, reporting, and distribution strategies for marketing campaigns targeting potential prospects and competitors in the SEO and SEM space.

New York, Ny, Us

Promoted to a small team of veteran specialists tasked with centralizing and improving the distribution process, while increasing RV/prospect in a sustainable model that would scale.Utilized Mozenda to increase our efforts in boutique data acquisition and importation to help sustain the Local database. Worked with Data Analysts to help develop tooling for job efficiency while providing insight to the business to capitalize on opportunities.From Jan 1st of this year, I am responsible for 598k individual prospects distributed that generated 2.3 million dollars POS revenue for Local.

New York, Ny, Us

Managed 3 Local sales teams lead performance, assisted in sales rep. development, and reported analytical data to improve metrics for both reps. and managers. Utilized Tableau for analytical and graphical representations of reps. bi-weekly performance to determine what areas managers need to focus on for development. Conducted weekly manager meetings to discuss areas of opportunities for each team. Provided actionable insight with the strategic placement of calling plan slots for each rep to help improve the team’s productivity.