Kyle Caton Email & Phone Number

Dallas, Tx, Us

Richardson, Tx, Us

Plano, Texas, Us

Worked as the Marketing Cloud project manager and helped Marketing Cloud technical lead to integrate a large department of Biotech company into Marketing Cloud. Gathered requirements from development team and business stakeholders, and led workshops and meetings to ensure a smooth transition while following best practices and SDLC methodologies. Created and maintained project documentation as needed to ensure transparency, Accountability, and proper training. Coordinated and managed necessary meetings and updates across the timeline of the project to guarantee project completion according to the initially proposed timeline. Partnered with all cross-functional teams involved to track critical milestones and dependent work streams.

Chicago, Il, Us

Implemented Salesforce Marketing Cloud solutions for existing and new CRMs of clients with connections using both standard and custom API calls. Organized implementations and existing operations for clients such as the City of Chicago, Houston Airport Systems, and Greater Houston Partnership. Documented system designs and work processes to ensure a smooth transition. Performed extensive requirement gathering to create appropriate workflow processes and data architectural design. Created in-depth oral and written documentation for end users to promote independence in their Marketing Cloud environment.

Chicago, Il, Us

- Connected various different Salesforce CRM orgs to Marketing Cloud- Created both broad and specific data extensions using filters, triggers, and SQL - Implemented automated campaigns, sequences, and triggers for both email and mobile platforms- Supported clients with strategic planning to meet demand generation and customer engagement - Track analytics across multiple platforms for all campaigns and give feedback based on results- Worked with teams across different departments, agencies, and stakeholders to meet expectations in a timely manner

Westlake, Texas, Us

Responsible for email campaign management activities supporting various lines acrossthe business, including international campaigns. Worked closely with internaldepartments and external client teams to achieve goals. QA’d email campaigns and customer journeys to ensure consistent, mistake-free messaging. Managed on-going email campaign issues and maintenance activities.

Austin, Texas, Us

Managed paid social campaigns across 12 different markets. Developed website after company rebranding. Spearheaded SEO strategy to improve page ranking performance for top keywords. Created email marketing newsletters to drive repeat traffic and conversions. Produced and edited digital commercial content and internal videos.

Austin, Tx, Us

- Create, edit and brainstorm unique and effective copy for client web sites, marketing collateral, etc. - Draft, critique and finalize press releases for client campaigns that were pitched traditionally and distributed via wire service- Specializing specific tone and voice for a range of different brands- Keeping track of and analyzing results from various PR efforts- Day-to-day tracking of project management and detail-oriented tasks- Creating and editing e-mails for marketing e-mails and newsletters

Austin, Tx, Us

- Social media for clients- Building media lists for various clients- Drafting press releases, pitches and media alerts- Media outreach for select clients- Research: clients' competition, media outlets and contacts, trade show opportunities, etc.

Pflugerville, Tx, Us

Interviewed individuals over the phone and in person. Attended a city council meeting and wrote on the events. Drafted numerous web stories that were publish online. Catalogued calendar events and fact-checked information over phone.

Bachelor Of Arts (B.A.), Public Relations, Advertising, And Applied Communication

Education record

Education record